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SERVICESCAPE DAN PENGARUHNYA PADA PERILAKU 1 PEMBELIAN ULANG DALAM BISNIS KULINER Eka Nasmita; Waluyo Budi Atmoko; Finisha Mahaestri Noor
Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem
Publisher : Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (143.92 KB) | DOI: 10.31001/cihams.v1i.43

Abstract

This research purpose to test servicescape and effect on repeat purchase behaviour in the culinary business.Good perceived quality can increase satisfaction and repeat purchase intention so that it supports consumers to make repeat purchases behaviour. Dat a obtained through a questionnaire distributed to visitors to the Grandis Barn Surakarta. The sampling technique used was purposive sampling with a population of people in a Solo city of 200 respondents. Hypothesis testing is done by using SEM an regression analysis. The results showed that all hypotheses were supported except H1b. These results give the meaning of repeat purchase behaviour influenced by perceived satisfaction and repeat purchase intention, while perceived quality is not an important factor in influencing the repeat purchase behaviour but, perceived quality can be support consumens to repeat purchase intention.
PENGARUH KUALITAS PELAYANAN, REPUTASI, DAN KEPERCAYAAN PADA KESETIAAN NASABAH BANK DI SURAKARTA Fitri Nur Handayani; Waluyo Budi Atmoko; Finisha Mahaestri Noor
Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem
Publisher : Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (144.176 KB) | DOI: 10.31001/cihams.v1i.45

Abstract

This study aims to examine the Customer Loyalty that is influenced by Service Quality, Reputation and Trust. Customer loyalty is very important for the long-term sustainability of bank operations. However, the marketing efforts made by the bank's competitors make customers have the opportunity to move to another bank. Data obtained through online questionnaire which is distributed to banking customers. The sampling technique used was purposive sampling with a population of 200 respondents. Hypothesis testing is done by using SEM. The results of this study indicate that trust has no significant effect on customer satisfaction, reputation has a significant effect on customer satisfaction, service quality has a significant effect on customer satisfaction, customer satisfaction has a significant effect on commitment, and commitment has a significant effect on customer loyalty.
ANTESEDEN DAN KONSEKUENSI SINISME PADA LAYANAN APLIKASI DARING ALODOKTER Frederikus Bramantyo; Didik Setyawan; Finisha Mahaestri Noor
Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem
Publisher : Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (144.529 KB) | DOI: 10.31001/cihams.v1i.46

Abstract

This study aims to examine the effect of antecedents and consequences of cynicisim when use Alodokter application. The level of individual cynicism towards the Alodokter application was identified due to anxiety, negative emotions, and security in us e Alodokter application. Cynicism has an impact on attitudes toward failure and attitudes toward learning in use of online application. Data were collected through questionnaires that distributed to users of the Alodokter application. This study sample was 200 user Alodokter application. The sampling technique used was convenience sampling. These were analysed using SEM (Structural Equation Modeling) analysis with path analysis method. The results in this study indicated that all of hypotheses are supported. Cynicism has a positive effect on attitudes toward failure and negative effect on attitudes towards learning. The anxiety variable has a positive effect on cynicism, the variable of negative emotions has a positive effect on cynicism, and security has a negative effect on cynicism. Pat analysis method gives the result that cynicism has a mediating role in this study. It`s means that the antecedent variables of cynicism consist of anxiety, negative emotions, and security requi re cynicism as an evaluation of individuals to form attitudes toward failure and attitudes toward learning to take the further action.
PERAN NILAI PELANGGAN PERSEPSIAN PADA PENERAPAN THEORY OF PLANNED BEHAVIOUR DALAM PEMBELIAN PRODUK ORGANIK Oktavia Pratama Putri; Waluyo Budi Atmoko; Finisha Mahaestri Noor
Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem
Publisher : Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (144.336 KB) | DOI: 10.31001/cihams.v1i.55

Abstract

his study aims to examine the effect of the intention to buy organic products on the buying behavior of organic products. Intention to buy a strong organic product will encourage someone to buy behavior. Data obtained through questionnaires distributed to potential users of organic products. The sampling technique used is a two-stage cluster sampling technique with a population of students residing in Surakarta colleges of 200 respondents. Hypothesis testing is done by using SEM and regression analysis. The study found results: (1) purchase intention has a significant effect on buying behavior, (2) the implementation plan does not mediate the relationship between purchase intention and buying behavior, (3) perceived behavioral control has a significant effect on purchase intention, (4) subjective norms have a significant effe ct on purchase intention, (5)attitude has no effect on purchase intention, (6) perceived customer value has a significant effect on attitude.
MANFAAT KAMPANYE ANTI ROKOK DI MEDIA SOSIAL DALAM MEMPENGARUHI NIAT BERHENTI MEROKOK Shalikhatun Nurahmah; Didik Setyawan; Finisha Mahaestri Noor
Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem
Publisher : Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (143.988 KB) | DOI: 10.31001/cihams.v1i.57

Abstract

This study aims to examine the benefits of anti-smoking campaigns on social media in influencing smoking cessation intentions. The high use of social media can contribute by posting messages that persuade to reduce cigarette consumption which tends to increase. The data was collected through a questionnaire that was distributed online to several provinces in Indonesia. The sampling technique used is probability sampling and Hypothesis testing is carried out by regression using Structural Equation Modeling with Amos Application The results in this study indicate that all hypotheses are supported. This statement can be inter preted that the antecedent variables of perceived usefulness in the form of messages, content or content, and media credibility require the perception of benefits as forming the intention to quit smoking.