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All Journal Conference on Innovation in Health, Accounting, and Management Sciences Proceeding
Oktavia Pratama Putri
Program Studi S1 Manajemen. Fakultas Ekonomi. Universitas Setia Budi Surakarta.
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PERAN NILAI PELANGGAN PERSEPSIAN PADA PENERAPAN THEORY OF PLANNED BEHAVIOUR DALAM PEMBELIAN PRODUK ORGANIK Oktavia Pratama Putri; Waluyo Budi Atmoko; Finisha Mahaestri Noor
Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem
Publisher : Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (144.336 KB) | DOI: 10.31001/cihams.v1i.55

Abstract

his study aims to examine the effect of the intention to buy organic products on the buying behavior of organic products. Intention to buy a strong organic product will encourage someone to buy behavior. Data obtained through questionnaires distributed to potential users of organic products. The sampling technique used is a two-stage cluster sampling technique with a population of students residing in Surakarta colleges of 200 respondents. Hypothesis testing is done by using SEM and regression analysis. The study found results: (1) purchase intention has a significant effect on buying behavior, (2) the implementation plan does not mediate the relationship between purchase intention and buying behavior, (3) perceived behavioral control has a significant effect on purchase intention, (4) subjective norms have a significant effe ct on purchase intention, (5)attitude has no effect on purchase intention, (6) perceived customer value has a significant effect on attitude.
Co-Authors Finisha Mahaestri Noor Waluyo Budi Atmoko