Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Publikasi Manajemen Informatika (JUPUMI)
M.Nazori Madjid
UIN Sultan Thaha Saifuddin Jambi
Computer Science & IT Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH FLUKTUASI HARGA EMAS DAN PROMOSI TERHADAP MINAT NASABAH PADA PRODUK TABUNGAN EMAS DI PEGADAIAN SYARIAH JELUTUNG M.Nazori Madjid; Refky Fielnanda; Bela Sesarwati
Jurnal Publikasi Manajemen Informatika Vol 2 No 1 (2023): JANUARI : JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1808.276 KB) | DOI: 10.55606/jupumi.v2i1.692

Abstract

This study aims to determine the effect of gold price fluctuations and promotions on customer interest in gold savings products at the Jelutung Sharia Pawnshop. This study uses descriptive quantitative research methods. The research was conducted at the Office of PT. Pegadaian (Persero) Syariah which is located at Jl. DI Panjaitan No.30,Kebun Handil, Kec. Jelutung, Jambi City, Jambi. This study uses multiple regression analysis tools. This study uses a population of 2,151 customers of the gold tube of Pegadaian Syariah Jelutung Branch with sampling using the slovin formula which produces a sample of 100 customers. The results of this study are partially positive and significant effect of Price Fluctuations on Customer Interest in gold savings products at Pegadaian Syariah Jelutung. Promotion has an effect on customer interest in gold savings products at the Jelutung Sharia Pawnshop. Simultaneously, price fluctuations and promotions have an effect on customer interest in gold savings products at the Jelutung Sharia Pawnshop
Co-Authors Bela Sesarwati Refky Fielnanda