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All Journal Jurnal Riset Manajemen Indonesia
Samsurijal Hasan
STIE Bangkinang
Economics, Econometrics & Finance

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PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN DI KOTA BANGKINANG Yaniria Laoli; Samsurijal Hasan
Jurnal Riset Manajemen Indonesia Vol 2 No 1 (2020): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (447.203 KB) | DOI: 10.55768/jrmi.v2i1.20

Abstract

This research was conducted with the aim to test product quality, price and promotion of purchasing decisions and variables that influence purchasing decisions of bottled drinking water in the Aqua and Le-Minerale brands in Bangkinang City. The population in this study were all consumers who made the decision to purchase bottled water Aqua and Le-minerale in Bangkinang City. The technique used in sampling is purposive sampling. The sample in this study were selected as many as 100 people. Hypothesis testing uses multiple linear regression analysis with the help of SPSS 25.00 for windows. The results of the study showed that simultaneous bottling of Aqua had a significant effect on purchasing decisions, whereas bottled drinking water simultaneously had no significant effect on purchasing decisions. Partially, product quality and price have a significant effect on purchasing decisions, while promotion variables have no effect on purchasing decisions.
STRATEGI PEMASARAN SEPEDA MOTOR BUKAN BARU PADA UD. DINA MOTOR DI KOTA BANGKINANG M. Aminul Akbar; Samsurijal Hasan
Jurnal Riset Manajemen Indonesia Vol 2 No 2 (2020): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.435 KB) | DOI: 10.55768/jrmi.v2i2.22

Abstract

This study aims to determine the strategy that should be carried out by UD. Dina Motor in Bangkinang City in marketing non-new motorbikes. The type of data used is primary data obtained through UD. Dina Motor Bangkinang City and secondary data in the form of documents, files and notes that have been published. Data collection techniques are interviews, FGD (Focus Group Discussion) and research files. Data analysis was carried out using SWOT analysis, which is mapping with strength maps, strengths, weaknesses, opportunities and threats to determine the factors of effective strategy advantage. The results showed that the map of the strength of the motorcycle marketing strategy is not new to UD. Dina Motor in Bangkinang City is in quadrant I as a market leader, namely a strategy to support aggressive growth (growth oriented strategy).
ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KONSUMEN MILLENIAL DALAM KEPUTUSAN PEMBELIAN HP VIVO DI BANGKINANG KOTA Nurliana Nurliana; Samsurijal Hasan
Jurnal Riset Manajemen Indonesia Vol 2 No 3 (2020): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.075 KB) | DOI: 10.55768/jrmi.v2i3.31

Abstract

This study aims to determine the factors that influence Millennial consumers in purchasing decisions for Vivo HP in Bangkinang City. The population in this study are buyers belonging to the millennial age range of 15-34 years. The sample is determined by the Porposive Sampling method with the number of respondents in this study as many as 100 people with multiple linear regression analysis. The type of data used consists of primary and secondary data. The data is collected using a questionnaire and research file. From the results of the validity test, all items of the statement submitted to the respondent were declared valid with a calculated value greater than the rtable value (0.197). The reliability test results also showed that each item had a good level of reliability with Cronbach's alpha values ​​above 0.5. From the results of the study it can be concluded that the independent variables namely culture, social and personal simultaneously influence the purchasing decisions of Vivo HP in Bangkinang City, while partially cultural, social and probability variables influence the purchasing decisions of Vivo HP in Bangkinang City where the significance is 0,000 for cultural variables, 0.001 for social variables, and 0.036 for personal variables where < 0,05. The multiple correlation coefficient (R) value of 0.804 means that the relationship between the independent variable and the dependent variable is classified as strong with a coefficient of determination (R2) of 64.7%.
ESTABLISHMENT OF BRAND ENGAGEMENT TO CUSTOMERS OF BEAUTIFUL HOMES IN THE CITY OF BANGKINANG THROUGH BRAND POSTS ON SOCIAL MEDIA Rosdianti Rosdianti; Samsurijal Hasan; Litra Diantara
Jurnal Riset Manajemen Indonesia Vol 4 No 3 (2022): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the marketing activities for beauty services is promotion. The promotional activities carried out by the beauty service house are expected to be able to market according to the principles of marketing beauty services that are in accordance with facts, are honest, informative and educational. Promotion, which is one of the marketing activities for beauty services, is one form of advertising, which can be done through conventional media and digital media. To expand its reach in marketing beauty services, digital media can be used, one of which is through social media. Rumah Cantik Nitri in Bangkinang City has limited use of social media for promotional activities. Meanwhile, the target market is a community that is familiar with social media. Furthermore, the official Fecebook and Instagram of Rumah Cantik Nitri have not been managed professionally so that they have not made a significant contribution to the marketing performance of these services. The objects in this study are brand posts, comments, replies, the number of likes and shares that occur on social media accounts Facebook and Instagram owned by Rumah Cantik Nitiri in Bangkinang City. Rumah Cantik Nitri, in terms of utilizing social media channels, prioritizes Instagram and Facebook as information media and interacts with consumers and does more neutral brand posts and uses them as online customer care media with a very fast response. At Rumah Cantik Nitri, the social media that is most capable of generating brand engagement is Instagram social media. This can be seen from consumer responses in the form of product reviews and user generated content with the highest number compared to other social media because the interactions that occur are more active than other social media. Brand engagement created at Rumah Cantik Nitri, brand posts that are posted are still at the stage of attracting attention (awareness) by creating an informational brand post which aims to introduce beauty services to attract more users by following their social media.
Co-Authors Litra Diantara M. Aminul Akbar Nurliana Nurliana Rosdianti Rosdianti Yaniria Laoli