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A Study On The Key Factors That Lead To Customer Satisfaction In Automobile Industry: A Case Of Perodua Nur Aneesa Jannah; Nur Aqilah; Nur Atifah; Nur Diyana Hadfini; Sneha Varghese
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2171

Abstract

The Perusahaan Otomobil Kedua Sendirian Berhad (Perodua) is Malaysia's largest car Manufacturer. Perodua was established in 1992 with its headquarters' office located in Rawang, Selangor and currently it has over 200 outlets in Malaysia. Perodua's mission is to provide Malaysians with total mobility through practical and high-value goods and services offered with the utmost care. In the very competitive auto market, manufacturers seek out features for their new models that will help them stand out from their competitors. In 2019, Perodua had recorded the highest market share which is 40% for Malaysian vehicle market. The objective of this research is to analyze the factors that leads customers to feel satisfied with their purchasing from Perodua. A questionnaire would be carried out using a google form to a total of 100 respondents for a data collection. This research finding find out that vehicles' appearances, standing charges and resale value related with customer satisfaction while safety features did not significantly relate with customer satisfaction. The other aim of this research would be to recognize the current degree of consumer loyalty, to distinguish the connection between factors and ultimately to give suggestions/recommendations on the products improvement.
a Qualitative Assessment of Students' Arabic Writing Skills (Kitabah) at SMA Bina Taruna Surabaya Ilham Alauddin; Nur Inda Nurdin; Nur Aqilah; M. Baihaqi
TSAQOFIYA : Jurnal Pendidikan Bahasa dan Sastra Arab Vol 8 No 1 (2026): Tsaqofiya: Jurnal Pendidikan Bahasa dan Sastra Arab
Publisher : Jurusan Pendidikan Bahasa Arab UIN Kiai Ageng Muhammad Besari onorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/tsaqofiya.v8i1.1067

Abstract

This study aims to analyze the implementation of kitabah assessment, identify its objectives, assessment forms, and assessment instruments, and examine the challenges encountered in its implementation at SMA Bina Taruna Surabaya. Because, writing skills assessment is a fundamental component of Arabic language learning, it measures learners' productive ability to organize ideas, apply linguistic rules, and communicate meaning effectively in written form. However, writing assessment practices in schools continue to emphasize grammatical accuracy, limiting the comprehensive evaluation of students' writing competence. This study employed a descriptive qualitative approach using a case study design. Data were collected through classroom observations, semi-structured interviews and analysis of documentation. Data were analyzed using the interactive model of Miles, Huberman, and SaldaƱa, consisting of data condensation, data display, and conclusion drawing and verification. The findings reveal that kitabah assessment has been systematically implemented through sentence construction, paragraph completion, and picture description tasks. Although these activities effectively assess students' mastery of vocabulary, grammatical structures, and spelling accuracy, the assessment remains predominantly product-oriented and focuses more on linguistic correctness than on idea development, coherence, cohesion, creativity, and communicative effectiveness. Furthermore, teachers have not yet implemented standardized analytical scoring rubrics, resulting in limited objectivity and comprehensiveness in evaluating students' writing performance. The study concludes that the current implementation of kitabah assessment at SMA Bina Taruna Surabaya effectively measures students' fundamental Arabic writing skills but has not yet fully represented communicative writing competence.