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All Journal Innovative: Journal Of Social Science Research AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Syafrimansyah Syafrimansyah
Politeknik Lembaga Pendidikan dan Pengembangan Profesi Indonesia Makassar
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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"Peningkatan Kinerja Hotel melalui Pelayanan Unggul: Penelitian tentang Pengaruh Pelayanan Pelanggan yang Baik terhadap Jumlah Tamu Hotel" Syafrimansyah Syafrimansyah
Innovative: Journal Of Social Science Research Vol. 3 No. 1 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i1.3777

Abstract

Penelitian ini bertujuan untuk menginvestigasi pengaruh pelayanan pelanggan yang baik terhadap jumlah tamu hotel dengan tujuan meningkatkan kinerja hotel melalui pelayanan unggul. Pelayanan pelanggan yang baik dianggap sebagai faktor kunci dalam menarik tamu hotel dan meningkatkan jumlah tamu yang menginap. Penelitian ini mengadopsi pendekatan kuantitatif dengan menggunakan metode survei untuk mengumpulkan data dari tamu hotel. Penelitian ini dilakukan di dua hotel bintang empat di kota Makassar. Sampel penelitian terdiri dari 200 responden yang merupakan tamu hotel yang menginap selama periode penelitian. Data yang dikumpulkan meliputi persepsi tamu terhadap pelayanan pelanggan, kepuasan tamu, dan niat tamu untuk merekomendasikan hotel kepada orang lain. Data juga dikumpulkan mengenai faktor-faktor demografis tamu seperti usia, jenis kelamin, dan pendapatan. Analisis data dilakukan dengan menggunakan metode regresi linier berganda untuk menguji hipotesis penelitian. Hasil penelitian menunjukkan bahwa pelayanan pelanggan yang baik memiliki pengaruh positif dan signifikan terhadap jumlah tamu hotel. Semakin baik pelayanan pelanggan yang diberikan, semakin tinggi jumlah tamu yang menginap di hotel. Selain itu, kepuasan tamu juga memiliki pengaruh positif dan signifikan terhadap jumlah tamu hotel. Tamu yang puas dengan pelayanan yang diberikan memiliki kecenderungan untuk merekomendasikan hotel kepada orang lain, yang pada gilirannya akan meningkatkan jumlah tamu hotel. Selain itu, penelitian ini juga menemukan bahwa faktor-faktor demografis tamu seperti usia, jenis kelamin, dan pendapatan tidak memiliki pengaruh signifikan terhadap jumlah tamu hotel. Hal ini menunjukkan bahwa pelayanan pelanggan yang baik dapat menjadi faktor utama dalam menarik tamu hotel, tanpa memandang faktor-faktor demografis tamu. Penelitian ini memberikan kontribusi penting dalam memahami hubungan antara pelayanan pelanggan yang baik dengan jumlah tamu hotel. Hasil penelitian ini dapat menjadi landasan bagi manajemen hotel untuk meningkatkan kinerja hotel melalui pelayanan unggul. Dengan meningkatkan pelayanan pelanggan, hotel dapat menarik lebih banyak tamu dan meningkatkan pendapatan mereka.
Analisis Strategi Pemasaran Produk Bisnis UMKM SANT Dessert di Kota Makassar Nur Azizah Putri Dinanti; M. Abduh Idris; M. Dakhri Sanusi; Syafrimansyah Syafrimansyah; Sudirman Sudirman
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 8 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i8.2899

Abstract

Analysis of Product Marketing Strategies of SANT Dessert MSME in Makassar City." This study aims to analyze the marketing strategies implemented by SANT Dessert MSME in Makassar City based on the Marketing Mix (4P) approach, which consists of product, price, place, and promotion. The study employed a descriptive qualitative research method. Data were collected through direct observation, in-depth interviews with the business owner, and documentation, and were analyzed using descriptive qualitative analysis techniques. The findings indicate that the product strategy focuses on maintaining the quality of raw materials, developing innovative product variants, and utilizing attractive and hygienic packaging. The pricing strategy is implemented by setting competitive prices that match consumers' purchasing power without compromising product quality. The place strategy is supported by a strategic business location and the utilization of digital ordering services, enabling wider market distribution. Meanwhile, the promotion strategy is carried out through social media marketing, live streaming, and participation in various MSME exhibitions and local bazaars. The integration of conventional and digital marketing strategies has proven effective in enhancing business competitiveness, expanding market reach, increasing consumer trust, and strengthening the brand image of SANT Dessert in Makassar City. This study implies that the implementation of the Marketing Mix integrated with digital transformation represents an effective strategy for culinary MSMEs in responding to increasingly competitive business environments.
Peran Data-Driven Decision Making dalam Meningkatkan Kinerja Penjualan Regional pada Perusahaan Edutech Miftahul Jannah; M. Dakhri Sanusi; Sudirman Sudirman; Syafrimansyah Syafrimansyah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 8 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i8.2900

Abstract

In the digital era, the ability to make data-driven decisions has become a strategic factor in improving organizational performance, particularly in the Educational Technology (EduTech) industry. This study aims to analyze the role of Data-Driven Decision Making (DDDM) in improving regional sales performance at an EduTech company. A quantitative approach was employed using a simple linear regression analysis based on the company's implementation of DDDM and regional sales data from 2023 to 2025. The data were analyzed using descriptive statistics, correlation analysis, coefficient of determination, and simple linear regression to examine the relationship between DDDM implementation and regional sales performance. The findings indicate that the implementation of DDDM increased from 60% in 2023 to 75% in 2024 and 88% in 2025. During the same period, regional sales increased from IDR 350,000,000 in 2023 to IDR 700,000,000 in 2024 and reached IDR 1,200,000,000 in 2025. The regression analysis produced the equation Ŷ = -1,493,251,273 + 30,178,268.25X, with a correlation coefficient (r) of 0.9898, indicating a very strong positive relationship, and a coefficient of determination (R²) of 0.9798, suggesting that 97.98% of the variation in regional sales performance is explained by the implementation of DDDM. These findings demonstrate that data-driven decision-making contributes significantly to improving business strategy formulation, operational efficiency, digital marketing effectiveness, and regional sales performance in the EduTech sector. Therefore, optimizing the implementation of DDDM is essential for enhancing organizational competitiveness and achieving sustainable business growth in the digital business environment.
Co-Authors M. Abduh Idris M. Dakhri Sanusi Miftahul Jannah Nur Azizah Putri Dinanti Sudirman Sudirman