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All Journal Jurnal Mantik Jurnal Ekonomi
R.A. Marlien
Stikubank University
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Is co-branding a leversor of purchase decisions? Ratu Jennifer Cikita; R.A. Marlien
Jurnal Mantik Vol. 6 No. 4 (2023): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

It is important for sellers of a product to make consumers buy their products. Aerostreet - Rown Division continues to experience improvement from 2018-2020, with a co-branding strategy and collaboration with Aerostreet. This study aims to examine the effect of co-branding, price, promotion on purchasing decisions. The population in this study were all Aerostreet and Rown Division buyers whose exact number was not known, while the samples taken were 83 respondents, using a purposive sampling technique. The findings show that co-branding has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions, and promotion has a positive and significant effect on purchasing decisions.
DOES WEBSITE APPEARANCE AFFECT PURCHASE INTENTION? Tiara Melati Putri; R.A. Marlien
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

One form of consumer behavior is the interest or desire to purchase a product or service. The purpose of this research is to determine the influence of website appearance and promotion on purchase intention mediated by trust. The population in this study is Shopee application users in the Semarang City area. The sample size is 112, using purposive sampling technique. The findings show that website appearance and promotion have a positive and significant effect on trust. Website appearance, promotion, and trust partially have a positive and significant effect on purchase intention. Trust can be a mediating variable for the influence of website appearance and promotion on consumer purchase intention.
Co-Authors Ratu Jennifer Cikita Tiara Melati Putri