Jurnal Ekonomi
Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September

DOES WEBSITE APPEARANCE AFFECT PURCHASE INTENTION?

Tiara Melati Putri (Stikubank University)
R.A. Marlien (Stikubank University)

Article Info

Publish Date
09 Aug 2023

Abstract

One form of consumer behavior is the interest or desire to purchase a product or service. The purpose of this research is to determine the influence of website appearance and promotion on purchase intention mediated by trust. The population in this study is Shopee application users in the Semarang City area. The sample size is 112, using purposive sampling technique. The findings show that website appearance and promotion have a positive and significant effect on trust. Website appearance, promotion, and trust partially have a positive and significant effect on purchase intention. Trust can be a mediating variable for the influence of website appearance and promotion on consumer purchase intention.

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Journal Info
Jurnal Ekonomi
Website

Abbrev

Ekonomi

Publisher

SEAN INSTITUTE

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts ...