Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Management and Administration Provision
Fenny Natasya
Ciputra University of Surabaya, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Gamification and Technology Acceptance Model (TAM) towards Intention to Buy in Online Travel Agent Traveloka Fenny Natasya; Clarissa L. Susilo
Journal of Management and Administration Provision Vol. 2 No. 1 (2022): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v2i1.190

Abstract

These days, it can be seen that the world’s population keeps on rising. This growth in population has different effect in different sectors, including the tourism sector – especially in the accommodation and transportation sectors. In order to fulfill this demand, travel agent emerge as an organization who helps consumer during their trip. With the emerge of digitalization in every single aspect of lives, these days people prefer to use an Online Travel Agent (OTA) to help them with their trip. The study's objective is to determine if the online travel agency Traveloka's use of gamification and the Technology Acceptance Model influences consumers' desire to make a purchase. SPSS was used for data analysis in this study. Research shows that gamification has a sizeable impact on purchase desire in the online travel agency Traveloka. Evidently, TAM also has a substantial impact on consumers' desire to make a purchase through OTA Traveloka.
Co-Authors Clarissa L. Susilo