Article Per Year (5 Year)
p-Index From 2020 - 2025
1.633
P-Index
This Author published in this journals
All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Ilmiah Edunomika (JIE) Journal of Tourism, Culinary, and Entrepreneurship (JTCE)
Susilo, Clarissa Listya
Universitas Ciputra
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
The Effect of Brand Evaluations towards Intention to stay at 5 stars hotel with Social Media Influencer as a Moderating Variable. Susilo, Clarissa Listya; Utomo, Hendra
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 8, No 2 (2021): JMBI UNSRAT Volume 8 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v8i2.35618

Abstract

Covid-19 pandemic has wreaked havoc in indonesia's economy, especially in its tourism sectors. Marketing research in tourism and hospitality industry can help to recovier the tourism and hospitality sectors by providing insights about people's motivation to visit or travel to a certain place, stay at a certain establishments or buy a certain things. This research aims to understand what motivates people to want to stay at a 5 stars hotel in Bali and whether Social Media Influencers (SMI) has amoderating effect towards intention to stay at a 5 stars hotel in Bali.This research uses a non-probability sampling method with purposive sampling as its sampling technique. total number of respondents used in this research is 100. This research uses a path analysis from SEM-PLS application. Based on results from this research in can be concluded that attitude towards the brand and brand image don’t have a significant effect towards intention to stay at a 5 stars hotel. While brand trust has a significant effect towards intention to stay at a 5 stars hotel. As for the moderating effect of SMI, this research found that SMI doesn’t has a moderating effect in the relationship between brand evaluation (brand trust, brand image and attitude towards the brand) and intention to stay at the hotel. Although this research finds that there are a significant effect between SMI as an independent variable towards intention to stay at the hotel.
The Effect of Gamification towards repurchase intention in e-commerce platform with Technology Advancement Model (TAM) as a Moderating Variable. Clarissa Listya Susilo
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 2 (2022): JMBI UNSRAT Volume 9 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v9i2.42391

Abstract

Abstract. Indonesia has the 4th most populous country in this world has a lot of potential for e-commerce businesses, this can be seen by the emergence of different e-commerce platform such as Tokopedia, Shopee, Bli Bli and many others. This statement is further supported by the fact that 26,5% of the population in Indonesia is comprised of the Z Generation, a generation which utilises technology on a daily basis including purchasing goods and making payments. When it comes to marketing effort, e-commerce platform utilises several strategies in order to attract someone to make a repurchase. One of the strategy that is commonly used by e-commerce platform is gamification. Therefore, this research aims to understand the relationship between gamification and repurchase intention in Shopee as an e-commerce platform. Since e-commerce platform require the user to use technology such as smart phone, this research also aims to understand the relationship between TAM and repurchase intention, as well as the moderating effect of TAM in the relationship between gamification and repurchase intention. This research utilises SEM-PLS to analyse the data that was gathered using questionnaire. The result of this research showed that gamification didn’t have a significant effect towards repurchase intention. While TAM has a significant effect towards repurchase intention. Last but not least, from the research result can be seen that TAM didn’t moderate the relationship between gamification and repurchase intention in Shopee as an e-commerce platform.Abstrak. Indonesia yang merupakan negara terpadat ke-4 di dunia ini memiliki banyak potensi untuk bisnis e-commerce, hal ini dapat dilihat dengan munculnya berbagai platform e-commerce seperti Tokopedia, Shopee, Bli Bli dan masih banyak lagi yang lainnya. Pernyataan ini juga didukung oleh fakta bahwa 26,5% penduduk Indonesia adalah Generasi Z, generasi yang sehari-hari memanfaatkan teknologi termasuk membeli barang dan melakukan pembayaran. Dalam hal upaya pemasaran, platform e-commerce menggunakan beberapa strategi untuk menarik seseorang untuk melakukan pembelian kembali. Salah satu strategi yang umum digunakan oleh platform e-commerce adalah gamification. Oleh karena itu, penelitian ini bertujuan untuk mengetahui hubungan antara gamification dan repurchase intention pada Shopee sebagai platform e-commerce. Karena platform e-commerce mengharuskan pengguna untuk menggunakan teknologi seperti ponsel pintar, penelitian ini juga bertujuan untuk memahami hubungan antara TAM dan niat beli ulang, serta efek moderasi TAM dalam hubungan antara gamifikasi dan niat beli ulang. Penelitian ini menggunakan SEM-PLS untuk menganalisis data yang dikumpulkan dengan menggunakan kuesioner. Hasil penelitian menunjukkan bahwa gamifikasi tidak berpengaruh signifikan terhadap niat beli ulang. Sedangkan TAM berpengaruh signifikan terhadap niat beli ulang. Last but not least, dari hasil penelitian terlihat bahwa TAM tidak memoderasi hubungan antara gamification dan repurchase intention di Shopee sebagai platform e-commerce.
THE EFFECT OF CUSTOMER TRUST AND CUSTOMER EXPERIENCE TOWARDS REPURCHASE INTENTION IN IGOR’S BAKERY SURABAYA Felyna Taralyn; Clarissa Listya Susilo; Hendra
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.49823

Abstract

This research was conducted with the goal of examine and test the influence of customer trust and customer experience towards repurchase intention in Igor’s bakery. This research uses a quantitative research method and SPSS to analyze the data. Based on the data analysis that was done, it can be concluded that customer trust as well as customer experience has a partial significant influence towards repurchase intention and both customer trust and customer experience has a simultaneous influence towards repurchase intention.
THE INFLUENCE OF TECHNOLOGY ACCEPTANCE MODEL (TAM) AND BRAND TRUST TOWARD CONSUMER’S INTENTION TO BUY IN TIKET.COM WITH E-WOM AS A MODERATING VARIABLE Wijaya, Oey Rachel Cathleen; Susilo, Clarissa Listya
Bahasa Indonesia Vol 1 No 1 (2021): APRIL 2021
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v1i1.1797

Abstract

The growing number of online travel agent in Indonesia, pushed tiket.com to compete in increasing its application brand performance and consumer’s perception. This research uses a quantitative method to test the hypothesis regarding Technology Acceptance Model and Brand Trust with E-WOM as a moderating variable. The population of this research is Indonesian consumer that had ever want or made a purchase in tiket.com. The sampling technique used in this research is non-probability sampling method with 110 as its number of respondents. This research used Hierarchical Regression Analysis as its data analysis technique. Based on the test that was done, the results showed that technology acceptance model had a positive and significant effect towards consumer’s intention to buy and brand trust had a positive and significant effect towards consumer’s intention to buy. The result also showed that e-WOM as a moderating variable has a positive but insignificant effect in the relationship between brand trust and consumer’s intention to buy, which means e-WOM as a moderating variable has a strengthening effect although the effect is insignificant in the relationship between brand trust and consumer’s intention to buy in tiket.com.
THE EFFECT OF HALLYU (KOREAN WAVE) TOWARDS INTENTION TO VISIT TO SOUTH KOREA WITH DESTINATION IMAGE AS A MEDIATING VARIABLE Juliana, Angel; Susilo, Clarissa Listya
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i3.53368

Abstract

Abstract.  This research was done in order to understand the effect of Hallyu (Korean Wave) towards intention to visit in tourist from Surabaya, with destination image as a mediating variable. This research is a quantitative research which uses questionnaire as a main tool to collect research data. This research uses SEM method to analyse the research data. Based on the data analysis, it was found that Hallyu (Korean Wave) has a positive and significant effect towards intention to visit, and destination image also has a positive and significant effect towards intention to visit. Based on the result, it is also found that destination image has a full mediating effect in the relationship between Hallyu (Korean Wave) and intention to visit. Abstrak.  Penelitian ini dilakukan untuk mengetahui pengaruh Hallyu (Korean Wave) terhadap niat berkunjung wisatawan asal Surabaya, dengan citra destinasi sebagai variabel mediasi. Penelitian ini merupakan penelitian kuantitatif yang menggunakan kuesioner sebagai alat utama untuk mengumpulkan data penelitian. Penelitian ini menggunakan metode SEM untuk menganalisis data penelitian. Berdasarkan analisis data ditemukan bahwa Hallyu (Korean Wave) berpengaruh positif dan signifikan terhadap niat berkunjung, dan citra destinasi juga berpengaruh positif dan signifikan terhadap niat berkunjung. Berdasarkan hasil penelitian, ditemukan pula bahwa citra destinasi memiliki efek mediasi penuh dalam hubungan antara Hallyu (Korean Wave) dan niat berkunjung.
FAMILY FIRM PERFORMANCE IN CENTRAL KALIMANTAN: THE ROLE OF SOCIOEMOTIONAL WEALTH AND MANAGERIAL CAPABILITIES Marchyta, Nony Kezia; Susanto, Agustinus Willi; Susilo, Clarissa Listya; Hendra, Hendra
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15004

Abstract

This research investigates the critical role of family companies in the rapid expansion of MSMEs in Central Kalimantan. This research examines the effect of socioemotional wealth on firm performance with managerial capabilities as a mediating variable. The concept of socioemotional wealth is a concept that is still rarely studied in family companies and makes family companies a unique entity. This research is classified as quantitative research using primary data. The sampling technique used purposive sampling, with 63 family company owners in Central Kalimantan, Indonesia, as the research sample. The results obtained show a positive influence of socioemotional wealth on firm performance. Socioemotional wealth has a positive effect on managerial capabilities, and there is a partial mediation effect on the role of managerial capabilities as a mediating variable. The results also show a positive influence of managerial capabilities on firm performance.
Exploring the influence of entrepreneurial orientation on firm performance: Absorptive capacity in family-owned food and beverage enterprises Marchyta, Nony Kezia; Wijaya, Evan; Susilo, Clarissa Listya
Bahasa Indonesia Vol 5 No 1 (2025): APRIL 2025
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v5i1.5595

Abstract

Growth in Indonesia's food and beverage industry is primarily dominated by family companies that contribute significantly to Gross Domestic Gross. The food and beverage industry is predicted to be one of the sectors with the most dynamic growth. The importance of the performance of family companies engaged in the food and beverage sector in Indonesia and previous research gaps are the reasons for researching and examining the effect of entrepreneurial orientation on firm performance with absorptive capacity as a mediating variable. This research is a quantitative study with a sample of 120 family companies engaged in Indonesia's food and beverage sector, especially in the Jakarta, Surabaya, and Sulawesi regions. Data on research respondents were obtained by distributing research questionnaires through social media or visiting research respondents directly. The data obtained was then analyzed using the Structural Equation Model - Partial Least Square. The results obtained are entrepreneurial orientation positively affects firm performance, entrepreneurial orientation affects absorptive capacity, and absorptive capacity affects firm performance. The role of absorptive as mediation enables the transformation of entrepreneurial orientation to firm performance. Family firms must integrate knowledge and create new capabilities aligned with the knowledge-based view.
FAMILY FIRM PERFORMANCE IN CENTRAL KALIMANTAN: THE ROLE OF SOCIOEMOTIONAL WEALTH AND MANAGERIAL CAPABILITIES Marchyta, Nony Kezia; Susanto, Agustinus Willi; Susilo, Clarissa Listya; Hendra, Hendra
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15004

Abstract

This research investigates the critical role of family companies in the rapid expansion of MSMEs in Central Kalimantan. This research examines the effect of socioemotional wealth on firm performance with managerial capabilities as a mediating variable. The concept of socioemotional wealth is a concept that is still rarely studied in family companies and makes family companies a unique entity. This research is classified as quantitative research using primary data. The sampling technique used purposive sampling, with 63 family company owners in Central Kalimantan, Indonesia, as the research sample. The results obtained show a positive influence of socioemotional wealth on firm performance. Socioemotional wealth has a positive effect on managerial capabilities, and there is a partial mediation effect on the role of managerial capabilities as a mediating variable. The results also show a positive influence of managerial capabilities on firm performance.
Co-Authors Felyna Taralyn Hendra Hendra Juliana, Angel Nony Kezia Marchyta Nurwijayanti Susanto, Agustinus Willi Utomo, Hendra Wijaya, Evan Wijaya, Oey Rachel Cathleen