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ANALISIS STRATEGI PROMOSI BISNIS DALAM MENINGKATKAN VOLUME PENJUALAN DI TOKO AL-FIRDAUS PONDOK PESANTREN SYAICHONA MOH. CHOLIL BANGKALAN Rahmat; Afif Sabil
Al-Idarah Vol 4 No 1 (2023): Al-Idarah : Jurnal Manajemen dan Bisnis Islam
Publisher : Fakultas Syariah dan Ekonomi Islam Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/idarah.2023.v4i1.113-137

Abstract

Sale is a type of activity that aims to develop various plans that lead to business activities to meet the needs and desires of buyers or consumers to generate profits. A company will profit greatly if the sales volume obtained is more significant and vice versa. The type of research in this study is a type of qualitative research, the data sources in this study consist of secondary and primary data. The data collection techniques used were observation, interviews and documentation. The data analysis used in this study was non-statistical or did not involve numbers/formulas but describing them in writing and reflections. In this study, it can be concluded that the business promotion strategy is increasing sales volume at the Al-Firdaus Pondok Pesantren Syaichona Moh. Cholil applies four patterns of a business promotion strategy, namely face-to-face promotion, advertising promotion, publicity promotion and sales promotion. Business promotion strategy for the Al-Firdaus Shop Islamic Boarding School Syaichona Moh. Cholil has complied with the provisions of Islamic Economics.
JIHAD IN THE NAME OF GOD; AN EXAMINATION OF THE WORLD'S RELIGIOUS FUNDAMENTALISM AND RADICALISM MOVEMENTS Hilmi Ridho; Afif Sabil
An Natiq Vol 3 No 2 (2023)
Publisher : university Of islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/an-natiq.v3i2.19729

Abstract

The discourse of terrorism, extremism, and fundamentalism movements is not a new issue, but what becomes a public question is why all these actions are always in the name of religion. From various events, the majority of people claim the action was carried out by hardline groups with the face of Islam, such as Al-Qaeda, ISIS, Boko Haram, Abu Sayyaf, and so on. In fact, acts of terror are also carried out by groups with other religious backgrounds, such as the bombings that occurred in Malegaon, Maharashtra, and in Modasa, Gujarat in India on September 29, 2008. The question is, is it true that religions teach their followers to commit violence and justify such acts? What are the factors behind the emergence of religious violence? This research aims to examine religious sects from all religions in the world that often commit violence in the name of religion. In addition, it also wants to know the history of the emergence and movement of fundamentalist sects that become a forum for religious radicalism.