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Pengaruh Image Branding Duta Baca Provinsi Sulawesi Selatan Terhadap Minat Kunjung Pemustaka di Dinas Perpustakaan dan Kearsipan Provinsi Sulawesi Selatan Khaerunnisa; Irvan Mulyadi; Marni
Literatify: Trends in Library Developments Vol 3 No 2 (2022): SEPTEMBER
Publisher : UPT Perpustakaan UIN Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/literatify.v3i2.29812

Abstract

Abstract This study aims to determine whether there is an influence of reading ambassador's branding image on the interest of visiting users and how much influence the reading ambassador's branding image has on the interest of visiting users at the Library and Archives Service of South Sulawesi Province. This study uses causal associative research located at the Library and Archives Service of South Sulawesi Province. The sampling technique used the Slovin formula so that the sample in this study was 98 respondents. The data obtained using a questionnaire and data processing techniques in this study using the help of SPSS version 23. The results in this study indicate the branding image of the ambassador because it has a strong influence on the interest of visitors to visit the Library and Archives Service by 42.3%. The significant level of the reading ambassador branding image variable is 0.000, which is smaller than 0.01 which means that it is accepted and then rejected, thus library promotion with the reading ambassador's branding image has an effect on increasing user interest in visiting. So this study shows that the branding image of the reading ambassador will have an impact on increasing the interest of visiting users
Hikers' Environmental Awareness of Cleanliness in the Mount Bawakaraeng Hiking Tourism Area: An Exploratory Qualitative Study Khaerunnisa; Dian Malinda
Journal of Interdisciplinary Social Sciences and Humanities Vol. 2 No. 4 (2026): Interdisciplinary Social Sciences and Humanities
Publisher : Journal of Interdisciplinary Social Sciences and Humanities

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Abstract

Hiking tourism offers recreational experiences but can also create environmental pressure, particularly waste left along trails and at campsites. This exploratory qualitative study examines hikers' awareness of environmental cleanliness at Mount Bawakaraeng, Gowa Regency, South Sulawesi, through three dimensions: knowledge, attitudes and practices, and perceived supporting and hindering factors. Data were collected through field observation, semi-structured interviews with two informants, and photo documentation along the trail, and were analysed using the interactive model of Miles, Huberman and Saldaña with technique triangulation. The first informant understood the ecological effects of waste on soil, water and wildlife, and reported carrying waste down and reducing single-use plastic. Both informants regarded awareness among hikers in general as uneven or insufficient and the area as not clean enough, with plastic waste mentioned; this perception is consistent with photographs showing scattered litter beside the trail, which are treated as visual indications rather than measured evidence. The informants attributed the problem mainly to limited understanding and awareness, and proposed pre-climb briefings, warning signs, rule enforcement with sanctions, and zero-waste practices. The findings suggest that individual awareness is necessary but not sufficient, and needs to be supported by education and enforcement at the destination. Because only two informants were involved, the findings are preliminary and not generalisable.