Indra Diputra
Program Studi Manajemen, STIE Tri Dharma Nusantara

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ANALISIS FAKTOR KONFIRMATORI PROGRAM PEMASARAN RITEL DI KOTA MAKASSAR Indra Diputra
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 2 No 2 (2015): Jurnal MINDS terbitan ke dua 2015
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v2i2.4625

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor apa saja yang mempengaruhi bauran ritel di supermarket dan hypermarket. Penelitian ini terdiri atas 6 variabel laten (X) yaitu variabel Lokasi (X1) dengan 6 peubah indikator, variabel Barang (X2) dengan 4 peubah indikator, variabel Harga (X3) dengan 3 peubah indikator, variabel Promosi (X4) dengan 3 peubah indikator, variabel Karyawan (X5) dengan 3 peubah indikator, dan variabel Kebijakan (X6) dengan 4 peubah indikator. Teknik analisis yang digunakan ialah analisis faktor konfirmatori menggunakan perangkat lunak AMOS 21.0 for Windows. Hasil penelitan menjelaskan bahwa Peubah laten Lokasi (X1) dapat diukur oleh peubah indikator Ruangan toko yang luas (X1c) dan Lorong berbelanja yang tidak sempit (X1d). Peubah laten Barang (X2) dapat diiukur oleh peubah indikator Barang yang dijual lengkap (dalam) (X2a), Barang yang dijual beragam (luas) (X2b), dan Barang yang dijual “up to date” (X2d). Peubah laten Harga (X3) dapat diukur oleh peubah indicator Harga yang ditetapkan terjangkau (X3a) dan Harga yang ditetapkan lebih murah dibanding pesaing (X3b). Peubah laten Promosi (X4) dapat diukur oleh peubah indicator Penyampain iklan melalui media yang tepat (X4a), Iklan lebih menarik dibanding pesaing (X4b), dan Frekuensi iklan sering (X4c). Peubah laten Karyawan (X5) dapat diukur oleh peubah indicator Karyawan berpenampilan rapi (X5a), Karyawan bersikap sopan dan ramah (X5b), dan Karyawan cekatan dan sigap untuk membantu (X5c). Peubah laten Kebijakan (X6) dapat diukur oleh peubah indicator Memiliki fasilitas pembayaran yang beraneka ragam (tunai dan kartu plastik) (X6a) dan Memiliki fasilitas kartu pelanggan yang menarik (X6b).
Determining Factors of Financial Distress in Property and Real Estate Companies Listed on the Indonesia Stock Exchange Salmiyah Thaha; Indra Diputra; Hariyanti Hariyanti; Mulyana Machmud
Jurnal Ilmu Manajemen Profitability Vol 7, No 2 (2023): AGUSTUS 2023
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v7i2.10771

Abstract

The objective of this study is to investigate the impact of the Current Ratio, Debt to Equity Ratio, and Return On Assets on the occurrence of Financial Distress within Property and Real Estate companies listed on the Indonesia Stock Exchange (IDX) over the period from 2019 to 2021. The study aims to discern whether these factors exhibit an influence, either individually or collectively. The sample selection process employed purposive sampling, leading to the inclusion of 18 companies that met specific criteria. The analytical approach utilized in this study involves multiple linear regression analysis, conducted through the Statistical Package for the Social Sciences (SPSS). The findings indicate that, on an individual basis, the Current Ratio and Return On Assets significantly impact financial distress, whereas the Debt to Equity Ratio exhibits significance in property and real estate companies. Furthermore, when considering all three factors simultaneously, the research demonstrates that the Current Ratio, Debt to Equity Ratio, and Return On Assets collectively exert a significant impact on financial distress within property and real estate sector companies listed on the Indonesia Stock Exchange.
Analisis Faktor Kesuksesan Berwirausaha pada Usaha Mikro dan Kecil di Kota Makassar Diputra, Indra; Amir, Muhammad; Ramadhina, Annisa; Kasman, Aswar
Al-Buhuts Vol. 21 No. 1 (2025): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v21i1.5886

Abstract

This study aims to examine the effect of Personality Traits Dimensions, consisting of five variables: Openness, Emotional Stability, Conscientiousness, Agreeableness, Extraversion, on entrepreneurial success. The researcher developed a structural model to test 5 hypotheses within the model. The data were analyzed multivariately using Structural Equation Modeling (SEM) with confirmatory factor analysis. The sample for this study included micro and small enterprises (MSEs) in Makassar city, totaling 342 MSEs. The results show that the ability of the five independent variables within the personality dimensions to influence entrepreneurial success is 17.7%, while the remaining percentage is influenced by other unexamined variables. The Openness variable is the only construct that significantly influences Entrepreneurial Success, while the other four constructs in the independent variables (Emotional Stability, Conscientiousness, Agreeableness, Extraversion) do not show significant effects on Entrepreneurial Success. The researcher found that openness (Openness) to everything faced and anticipated by MSE entrepreneurs, with indicators such as intellect and imagination, is proven to be a key to their success in running a business.
.: . Thaha, Salmiyah; Diputra, Indra; Permatasari, Nur Indah
Al-Buhuts Vol. 19 No. 2 (2023): Al- Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v19i2.4143

Abstract

It is feared that the unemployment rate among educated students will continue to increase if universities as degree-producing institutions cannot direct their students and alumni to the world of work after graduation. Coupled with the lack of entrepreneurial motivation among the younger generation, this is a serious concern for various parties. This research aims to foster students' interest and awareness of entrepreneurship through making business plans, increasing motivation to learn entrepreneurship, and introducing students to the preparation of business plans in developing character as entrepreneurs. Equipping students to start a business by designing a canvas business model. The sample used in this study was 68 respondents. Data collection techniques with observation, questionnaires, or interviews, the sampling technique uses purposive sampling. as an evaluation tool during the business run.Keywords: Entrepreneurial interest, Business Plan, Business Model Canvas. The results showed that there is a significant relationship between interest in entrepreneurship with the creation of a business plan and business model canvas on students with a regression value Y = 1.757 + 0.431 X1 + 0.179 X2, the significance value of the significance of the research results 0.00000 <0.05, then the relationship of the three variables is significant. The correlation coefficient value r of 0.647 is a strong and positive relationship between entrepreneurial interest and making business plans and business model canvases. A good business plan uses language that is easy to understand, short, concise, and clear. The business model canvas can facilitate future business design and as an evaluation tool while the business is running.