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All Journal Al-Buhuts (e-journal) Proceeding of the International Conference on Global Education and Learning
Ratri Nurina Widyanti
Unknown Affiliation
Economics, Econometrics & Finance Education

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Online Marketing sebagai Strategi Kualitas Layanan pada Perbankan Syariah Ratri Nurina Widyanti; Mustaqim Pabbajah; Muh. Darwis
Al-Buhuts Vol. 18 No. 2 (2022): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v18i2.3115

Abstract

Online marketing strategies are a requirement for every institution in responding to the intensity of technology use in society. This paper aims to explain the need for online marketing to be implemented in Islamic banking as an effort to realize quality service for customers. The study is based on qualitative research with data sources in the form of observation, literature studies and documentation with descriptive analysis. Based on the analysis of the literature, it was found that Islamic banking needs to adapt to technological demands to socialize the concepts built on Islamic banks. Online marketing has an important role in providing information to the public regarding Islamic banking and its differences from conventional banks. In addition, online marketing is a strategy for providing quality service to customers and the public. Factors driving the success of Islamic banks in marketing products online are inseparable from; adequate infrastructure, mastery of digital literacy by human resources and innovative leadership. With an online marketing approach, besides being able to have implications for quality services, it can also be widely understood by the community effectively and efficiently. This paper suggests the need for responsive and adaptive Islamic banking to the increasingly rapid technological developments.
Integrating Local Culture in Higher Education: Foundation of Indonesia’s National Identity Mustaqim Pabbajah; Juhansar Juhansar; Ratri Nurina Widyanti; Widi Fajar Widyatmoko; Mohammad Faizal Al Ghozali
Proceeding of the International Conference on Global Education and Learning Vol. 2 No. 2 (2025): December : Proceeding of the International Conference on Global Education and L
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/icgel.v2i2.171

Abstract

Local culture plays a strategic role in shaping and maintaining the identity of the diverse Indonesian nation. In the context of higher education, local culture does not merely function as a heritage of tradition but also as a source of values and character that can strengthen students’ national consciousness. This research aims to analyze the role of local culture as the foundation of national identity at the university and to identify strategies for implementing cultural values in the educational process and at campus life. This research employes a descriptive qualitative approach using interviews, Focus Group Discussions (FGDs), participatory observation, and document analysis to collect data. The findings indicate that the internalization of local cultural values through curriculum, student activities, and academic culture can strengthen the self-identity of students as the nation’s next generation. Thus, higher education institutions play a crucial role as agents of cultural preservation while simultaneously driving national ideology through the development of academic and non-academic programs rooted in local values. Thus, strengthening local culture in higher education is a strategic step in building a national identity that is characterized, competitive, and uniquely Indonesian.
Co-Authors Juhansar Andi Latief Mohammad Faizal Al Ghozali Muh. Darwis Mustaqim Pabbajah Widyatmoko, Widi Fajar