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All Journal Jurnal Ekonomi Kuantitatif Terapan Toba: Journal of Tourism, Hospitality, and Destination
Isvari Ayu Pitanatri
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Economics, Econometrics & Finance Social Sciences

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RESILIENSI MASYARAKAT DI KAWASAN WISATA UBUD DALAM MENGHADAPI PANDEMI COVID-19 Isvari Ayu Pitanatri; I Nyoman Darma Putra; Putu Sucita Yanthy
Jurnal Ekonomi Kuantitatif Terapan 2023: Vol. 16, No. 1, Februari 2023 (pp.1-186)
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JEKT.2023.v16.i01.p10

Abstract

The current Covid-19 pandemic has resulted the downfall of world tourism, including Bali. Ubud, which is one of the main stars of Bali tourism, is being severely affected by the pandemic situation because of the dependency of the Ubud community on the tourism sector. This study examines the resilience of the Ubud’s community in facing the Covid-19 pandemic which is influenced by community capital in the form of social capital, economic capital, cultural capital, institutional capital, and infrastructure capital. This community resilience then affects the community's decision in returning into the tourism sector in the post-pandemic situation. Quantitative research is conducted and the data was collected by distributing questionnaires to 100 respondents and supported by literature studies, observations, and interviews with informants related to this research. The results of the study found that social capital, economic capital, and cultural capital were in the good category and had a positive influence on the community resilience in Kawasan Wisata Ubud amid the Covid-19 pandemic. That resilience increases the people's optimism about returning to the tourism sector in the post-pandemic situation.
An Analysis of Event Experiences (A Case Study of The Script's Satellites World Tour at Jatim Expo, Surabaya) Ni Putu Lilik Widyayanthi; Isvari Ayu Pitanatri; Ni Kadek Sri Mirayani; Putu Wira Parama Suta
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i2.5162

Abstract

This study analyzes the event experience of The Script’s Satellites World Tour at Jatim Expo, Surabaya, focusing on four key dimensions: affective engagement, cognitive engagement, physical engagement, and experiencing newness. Using a case study design with a descriptive qualitative approach, data were gathered through surveys and semi-structured interviews with five concert attendees. The findings highlight that the concert successfully delivered a memorable audience experience across all four dimensions, providing both entertainment and reflective value. Nonetheless, some weaknesses were identified, especially regarding the placement of the festival area, which limited visibility and reduced the emotional connection for certain audience members. Despite these challenges, the event effectively engaged attendees affectively, cognitively, and physically, while offering them a sense of novelty and excitement. To further improve future audience experiences, it is recommended that concert organizers assess and enhance the technical setup and venue layout to ensure better visibility and stronger engagement for all attendees.
Co-Authors I Nyoman Darma Putra Ni Kadek Sri Mirayani Ni Putu Lilik Widyayanthi Putu Sucita Yanthy Putu Wira Parama Suta