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All Journal Buletin Udayana Mengabdi Jurnal Ekonomi Kuantitatif Terapan E-Journal of Tourism Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) MUDRA Jurnal Seni Budaya Udayana Journal of Social Sciences and Humanities (UJoSSH) Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Journal of Business on Hospitality and Tourism Asian Journal of Social and Humanities International Journal of Technology and Education Research

Putu Sucita Yanthy

Fakultas Pariwisata, Universitas Udayana, Bali

Author-ID : 2934672

Religion Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PEMBINAAN KEPARIWISATAAN MELALUI PELATIHAN ETIKA PELAYANAN PEKERJA WANITA DI ART SHOP DESA ADAT SEMINYAK KABUPATEN BADUNG Putu Diah Kesumadewi; Ni Made Ariani; A.A Manik Pratiwi; Putu Sucita Yanthy
Buletin Udayana Mengabdi Vol 17 No 3 (2018): Buletin Udayana Mengabdi
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

The tourism industry is very fast growing nowadays in Desa Adat Seminyak. One of the tourism industries that supports the existence of tourism in Desa Adat Seminyak is the art shop. The existence of art shop invites tourists who visit the area of Seminyak and surrounding areas to shop for various needs at the venue. Usually goods purchased by tourists to be brought as a fruit hand to place of origin. Not infrequently tourists also shop at the art shop for business purposes, because the goods purchased can also be resold in the area of origin. The Art shop in Desa Adat Seminyak is expected to benefit the local community in this village. Therefore most workers are expected to come from the village. Most art shop workers in Desa Adat Seminyak are female workers. This is because working in the art shop does not require heavy power and can set the time because it is not bound by the work time. Female workers are considered very suitable to work in the art shop because it has good selling ability. But not just the ability to sell that must be owned by female workers, another ability that must be owned by female workers is the ability to serve consumers in this case tourists. Good service is needed by female workers so that tourists can comfortably shop at the art shop in Desa Adat Seminyak. One way that can be done to implement good service by female art shop workers is by providing training of service ethics to these workers. The service ethics training model that can be applied to female workers in art shop is in various ways, such as the ethics of foreign-language communication, good-looking ethics and good conduct ethics. Through this devotion is expected to form a good service ethics to female art shop workers so that the quality of service can be good. Good service quality is expected to be able to make a positive impact for the existence of tourism in Desa Adat Seminyak.

Contribution of Female Entrepreneurs in Promoting Local Food to Support Tourism in Bali Putu Sucita Yanthy; N. Darma Putra; I Komang Gde Bendesa
E-Journal of Tourism Volume 3 Number 2 (September 2016)
Publisher : Centre of Excellence in Tourism Udayana University

This study analyzed the contributions of Balinese female entrepreneurs in the culinary industry in promoting local food to support tourism in Bali. Research was undertaken in the area of Bali province and data were obtained from observations, interviews and study of literature supported by the theory of invented tradition. Eight Balinese warrior of culinaries were interviewed supported by food bloggers, literature reviews and documentation. Data were analyzed based on descriptive qualitative. The results show that Balinese female entrepreneurs have: (1) popularized Balinese food, (2) preserved the existence of Balinese food, (3) strengthened the Balinese culinary identity, and (4) supported tourism in Bali.

Balinese Women’s Motivation for Pursuing Higher Education in Tourism Study Programs Putu Sucita Yanthy; Sylvine Pickel-Chevalier
Jurnal Kajian Bali (Journal of Bali Studies) Vol 11 No 2 (2021): Volume 11 No. 2. Oktober 2021
Publisher : Pusat Kajian Bali Universitas Udayana

The number of Balinese women taking tourism education at various levels appears to be increasing in line with the development of tourism education institutions and the tourism industry in Bali. This article analyzes the motivation of Balinese women in pursuing higher education in tourism, starting from the diploma level to the doctoral program. By applying a qualitative method, this article collects data through interviews with 30 Balinese women who have taken tourism education at various levels. The results show that Balinese women are motivated to take tourism education for several reasons, including the motivation to get a job in the tourism sector, they have families who work in the tourism sector, and they live in Bali which has more job opportunities in the tourism sector. By taking tourism education, Balinese women who were informants in this study proved that they had found better jobs and career opportunities in the tourism industry. Their experiences have also become a source of inspiration for other Balinese women to take the same career path.

Exploring the Tourism Culinary Experiences: an Investigation of Tourist Satisfaction in Ubud Putu Sucita Yanthy
Udayana Journal of Social Sciences and Humanities Vol 2 No 1 (2018): UJoSSH, Feburary 2018
Publisher : Research and Community Services Institutes of Udayana University

Food has always been part of people?s life,as it has a major role for people. Food can create a memorable experience, especially for tourists who travel with the purpose of seeking new dishes and experiences. Ubud is one of the best destinations in Bali. It has a lot of warung (small eateries) and restaurants. The local food most easily found in this destination ranges from babi guling (suckling pig) to organic food. By drawing a connection between the local food and tourist experience, this research reveals tourist satisfaction and the importance of culinary elements in the development of Balinese dishes in Ubud. In the analysis, the findings are divided into four quadrants describing tourist satisfaction and the importance of culinary elements that refer to nineteen elements. In conclusion, the culinary industry in Ubud has developed fast, and the tourist satisfaction is mainly affected by the efforts of cultural preservation made by the small eateries and restaurants in Ubud.

Event Ubud Writers & Readers Festival Sebagai Promosi Destinasi Ubud Ni Made Sri Purnami; I Nyoman Darma Putra; Putu Sucita Yanthy
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p02

The event industry is growing rapidly and has become one of the attractions of a destination. Since the early 2000s, Ubud destination has become known with the presence of various festival events, such as the Ubud Writers & Readers Festival (UWRF), Bali Spirit Festival, Ubud Village Jazz Festival and Ubud Food Festival. The events aim to promote Ubud as a tourist destination. Ubud known as a cultural tourist destination that has a beautiful landscape, and now event can be additional value for the destination popularity. This article discusses the role of Ubud Writers and Readers Festival in helping to strengthen dimension of Ubud images as cultural destination. By applying qualitative research method, the research collected data by interview, observation, library research and examining UWRF archive. The research showed that apart showing dynamic program of literary event involving famous and emerging authors, the UWRF also promote Ubud as tourist destination. This can be seen from the steady increase of participants who come to Ubud not only to participate in the festival but also as visitors. In addition, the success of UWRF increases the popularity of Ubud in particular and Bali in general. Keywords: events, promotions, cultural tourism, Ubud tourism destination, Ubud writers & readers festival

Simbol-simbol Promosi Pariwisata dalam Film Romantis Remaja 'Dilan 1990' untuk Kota Bandung Ida Ayu Etsa Pracintya; I Nyoman Darma Putra; Putu Sucita Yanthy
Mudra Jurnal Seni Budaya Vol 37 No 4 (2022)
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/mudra.v37i4.2084

Film induced tourism is one of the fastest growing sectors in the tourism industry because cinematographic history is able to persuade the audience to travel to places that are used as the setting places of several scenes in a film. This study aims to examine the message of tourism promotion in a teenager romantic film set in Bandung, West Java, entitled ‘Dilan 1990’ which was adapted from a novel by Pidi Baiq of the same title. The data were collected by observing the film using observation tables, as well as audience reviews obtained through internet searches as a reference in interpreting symbols and knowing the audience's reception of this film. The audience’s reviews were taken from various websites including the Internet Movie Database, TripAdvisor, and from several independent travel blogs articles. The analysis used a qualitative descriptive method using three theories, namely, the theory of semiotics, reception, and promotion. The analysis shows that symbols of tourism promotion in the content of the film ‘Dilan 1990’ included the beautiful and clean city of Bandung, Bandung’s natural scenery, and Bandung’s heritage iconic buildings. The positive images of Bandung city were aesthetically presented on the film through well-structured of plot story, scene, and acting, thus make the promotion of Bandung become indirectly powerful. This study also stresses that the ‘Dilan 1990’ not only provide a powerful form of promotion for Bandung city but also has inspired the local government to build new city parks namely ‘Taman Dilan 1’ and ‘Taman Dilan 2’ that boosted the images of Bandung as an attractive city to visit.

RESILIENSI MASYARAKAT DI KAWASAN WISATA UBUD DALAM MENGHADAPI PANDEMI COVID-19 Isvari Ayu Pitanatri; I Nyoman Darma Putra; Putu Sucita Yanthy
Jurnal Ekonomi Kuantitatif Terapan 2023: Vol. 16, No. 1, Februari 2023 (pp.1-186)
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JEKT.2023.v16.i01.p10

The current Covid-19 pandemic has resulted the downfall of world tourism, including Bali. Ubud, which is one of the main stars of Bali tourism, is being severely affected by the pandemic situation because of the dependency of the Ubud community on the tourism sector. This study examines the resilience of the Ubudâ€™s community in facing the Covid-19 pandemic which is influenced by community capital in the form of social capital, economic capital, cultural capital, institutional capital, and infrastructure capital. This community resilience then affects the community's decision in returning into the tourism sector in the post-pandemic situation. Quantitative research is conducted and the data was collected by distributing questionnaires to 100 respondents and supported by literature studies, observations, and interviews with informants related to this research. The results of the study found that social capital, economic capital, and cultural capital were in the good category and had a positive influence on the community resilience in Kawasan Wisata Ubud amid the Covid-19 pandemic. That resilience increases the people's optimism about returning to the tourism sector in the post-pandemic situation.

Quality of Life (QOL) of Balinese Women Working in Spa Tourism Industry Putu Sucita Yanthy; Luh Gede Leli Kusuma Dewi; W. Citra Juwitasari
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Bali is one of spa tourist destinations having various categories of spas and spa treatments, and the most important is the spa therapists. Spa development becomes an interesting phenomenon to be studied when it is associated with an involvement of Balinese women as spa therapists in foreign countries. The world’s demand for Balinese spa therapists has become the motivation of women to work in this area. The work and life of Balinese spa therapists while they are working in foreign countries serve as parameters to know their quality of life, and these parameters are also the main focus of this study. Through in-depth interviews and questionnaires distributed to 20 therapists it was found out that 85 percent of them have revealed an improvement in their quality of life that is influenced by two factors: the material and intimacy factors. The material factor in question refers to the economic improvement of the family as they could earn enough income to cover their family needs. The intimacy factor in question refers to closeness and a sense of solidarity fostered while they are working abroad and the relationship within the family. This study concludes that the most important part of the development of spa in Bali is its female Balinese spa therapists due to the image that Balinese women working as spa therapists are loyal, hard-working and honest making them in demand among tourists who are seeking spa treatments. Being a spa therapist can improve their quality of life, which means that subjectively both material and intimacy factors are the aspects that affect the quality of life of the Balinese spa therapists.

NASI KAPAU AS GASTRONOMIC TOURISM ATTRACTION IN WEST SUMATRA Siti Mardiyah; Putu Sucita Yanthy; I Ketut Antara
Asian Journal of Social and Humanities Vol. 2 No. 1 (2023): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i1.162

Nasi kapau is a famous culinary delight from West Sumatra. This cuisine is also well-known with the 'Uni' as the sellers. The 'Uni', or the female merchant, sells nasi kapau in a unique and distinguished way. Nasi kapau has developed into a culinary tourism attraction in West Sumatra in Los Lambuang and Nagari Kapau. This research aims to analyze the element of nasi kapau to improve the cuisine as a gastronomic tourism attraction in West Sumatra. This research uses a qualitative descriptive analysis method. In-depth interviews was done to five women that have experience in selling nasi kapau over 27 years. This research indicates the need for a development strategy to develop nasi kapau as a gastronomy tourism attraction. Storytelling is required to complete the missing gastronomy triangle to market nasi kapau. Collaborative governance is also essential in stakeholder collaboration in achieving research objectives. Empowering the community as human resources in tourism is also vital in developing nasi kapau as gastronomy tourism. Nasi kapau is already a renowned culinary attraction, but to elevate the cuisine into becoming gastronomic tourism attraction, certain measures are required as a strategic development to achieve this objective

Development Strategy in Munggu Tourism Village, Badung Regency, Bali Provice Deva, Pande Made Devasmara; I Putu Sudana; Putu Sucita Yanthy
International Journal of Technology and Education Research Vol. 2 No. 04 (2024): October - December, International Journal of Technology and Education Research
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v2i04.1243

This study aims to establish a growth strategy for Munggu Tourism Village, one of the tourist destinations in Mengwi Regency, Badung Province. The research began by evaluating the village's potential, examining the stages of development, and determining the elements that drove the development of the Munggu Tourism Village. This research takes a qualitative method, with data collected through observation, interviews, focus group discussions, literature reviews, and research questionnaires. The research findings suggest that the Munggu Tourism Village has a wide range of tourism potential, including mekotekan cultural attractions, dance performances, and Munggu beach tourist attractions. Munggu Tourism Village is further supported by the availability of amenities such as homestays owned and operated by the local community. The village community is also a part of a tourism awareness organization, and the village government has taken an active role in the development of the Munggu tourist village.The village community is also a part of a tourism awareness organization, and the village government has taken an active role in the development of the Munggu tourist village. Munggu Village's growth as a tourist destination is influenced by both internal and external influences. Each element is made up of five strength indicators, five weaknesses, five opportunities, and three threat indications. These elements are examined using the IFE, EFE, IE, SWOT.

Co-Authors Anak Agung Manik Pratiwi Azila Azmi Deva, Pande Made Devasmara I Ketut Antara I Komang Gde Bendesa I Nyoman Darma Putra I PUTU SUDANA Ida Ayu Etsa Pracintya Isvari Ayu Pitanatri L.G.L.K. Dewi Luh Gede Leli Kusuma Dewi N. Darma Putra Ni Made Ariani Ni Made Sri Purnami Ni Nyoman Sri Aryanti Ni Wayan Purnami Rusadi Putu Diah Kesumadewi Siti Mardiyah Sylvine Pickel-Chevalier W. Citra Juwitasari Yayu Indrawati

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