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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Bakti Agribisnis
Rendi Prayoga
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Agriculture, Biological Sciences & Forestry Social Sciences

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ANALISIS PENERAPAN STORE ATMOSPHERE DAN KUALITAS PRODUK DALAM MENINGKATKAN MINAT BELI KONSUMEN PADA CAFE MARBLE COFFEE TEMBILAHAN Rendi Prayoga; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Consumer buying interest is one of the factors in increasing sales turnover in the field of marketing. Store atmosphere and product quality are one of the factors or elements in increasing consumer buying interest. This study aims to determine the application of the influence of store atmosphere and product quality in increasing consumer buying interest in cafe marble coffee tembilahan. This study uses descriptive and quantitative statistics. The population of this research is all customers of the Tembilahan marble coffee cafe. Using accidental sampling technique with a sample of 99 respondents. The data source is taken from primary data which is processed through the SPSS program. And the secondary data used are sales data and target data for the realization of the marble coffe tembilahan café. This study uses simple and multiple linear regression analysis methods, through validity tests and reliability tests. In this study the results obtained were that store atmosphere (X1) had a significant effect on consumer buying interest (Y), product quality (X2) had a significant effect on consumer buying interest (Y) and store atmosphere (X1) and product quality (X2) had a significant effect on consumer buying interest (Y) at the Tembilahan Marble Coffe Café Keywords: Store Atmosphere, Product Quality And Consumer Buying Interest.
Analisis Pendapatan Produksi Ikan Nila Bioflok Di Kabupaten OKU Timur Hariyono; Rendi Prayoga
Jurnal Bakti Agribisnis Vol. 11 No. 02 (2025): Jurnal Bakti Agribisnis
Publisher : Sekolah Tinggi Ilmu Pertanian (STIPER) Belitang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53488/jba.v11i02.187

Abstract

Tujuan dari penelitian ini adalah untuk: 1) mengetahui besarnya penerimaan dan pendapatan pada usaha budidaya ikan nila dengan sistem bioflok di Kabupaten OKU Timur. 3) menganalisis tingkat kelayakan usaha budidaya ikan nila dengan sistem bioflok di Kabupaten OKU Timur. Hasil penelitian menunjukkan bahwa tebar bibit sebanyak 8.450 ekor dalam satu kali proses produksi mengghasilkan 1.690 kg dengan harga jual Rp.25.000/kg memperoleh penerimaan sebesar Rp.84.500.000. Biaya produksi yang dikeluarkan Rp.38.349.500/proses maka diperoleh pendapatan sebesar Rp.46.150.500/proses. Usaha budidaya ikan nila dengan sistem bioflok di Kabupaten OKU Timur layak secara finansial dengan nilai NPV Rp.18.117.870, IRR Rp.10,49 dan Net B/C 1,23.
Co-Authors Hariyono Lie Othman