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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Budi Prabowo
Universitas Pembangunan Nasional Veteran Jawa Timur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan, Kepercayaan Merek Dan Harga Terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen Sebagai Variabel Intervening Pada Pengguna Aplikasi E-Commerce Zalora Di Surabaya Atika Izah; Budi Prabowo
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 2 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i2.1729

Abstract

Pada penelitian ini yang digunakan yaitu metode penelitian kuantitatif yang bertujuan mengkaji dan mengetahui seberapa jauh pengaruh kualitas pelayanan, kepercayaan merek, dan harga terhadap loyalitas pada e-commerce Zalora dengan kepuasan pelanggan yang merupakan variabel intervening. Seluruh pengguna aplikasi e-commerce Zalora di Surabaya merupakan populasi yang dipertimbangkan dalam penelitian ini. Teknik pengambilan sampel yang diterapkan adalah Purposive sampling. Survey kuisioner diberikan kepada 100 responden yang dipilih secara acak digunakan sebagai teknik pengumpulan data. Strategi analitis statistic menggunakan analisis jalur path dan dibantu dengan software SPSS ver. 29. Dari analisa data dan proses penelitian yang telah dilakukan, didapatkan hasil berupa kualitas pelayanan berpengaruh secara signifikan pada kepuasan konsumen Zalora, kepercayaan merek berpengaruh secara signifikan pada kepuasan konsumen Zalora, harga berpengaruh signifikan terhadap kepuasan konsumen Zalora, kualitas pelayanan berpengaruh signifikan terhadap loyalitas pelanggan, kepercayaan merek berpengaruh signifikan terhadap loyalitas pelanggan, harga berpengaruh signifikan terhadap loyalitas pelanggan, kepuasan konsumen berpengaruh signifikan terhadap loyalitas pelanggan
The Influence of Workload and Training on Employee Performance Through Job Satisfaction as an Intervening Variable (A Study at Mazarzo Traditional Wedding Organizer) Hadaana Sabiila; Budi Prabowo; Rusdi Hidayat Nugroho; Indah Respati Kusumasari
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4666

Abstract

Abstract: This research aims to analyze the influence of workload and training on employee performance with job satisfaction as an intervening variable at Mazarzo Traditional Wedding Organizer. The background of this research is based on the high demand for services that is not proportional to the available human resources, as well as the suboptimal employee training that may reduce performance. The approach used is quantitative, employing methods such as observation, interviews, and questionnaires, with a saturated sampling technique involving 53 employees as respondents. Data analysis was conducted using Structural Equation Modeling-Partial Least Square (SEM-PLS) with the SmartPLS 4.0 software. The results of the study indicate that: (1) workload has a positive and significant effect on job satisfaction; (2) workload has a negative and insignificant effect on employee performance; (3) training has a positive and insignificant effect on job satisfaction; (4) training has a positive and insignificant effect on employee performance; (5) job satisfaction has a positive and significant effect on employee performance; (6) workload has a positive and significant effect on employee performance through job satisfaction; (7) training has a positive and insignificant effect on employee performance through job satisfaction. These findings highlight the importance of proportional workload management and structured training to optimally enhance employee satisfaction and performance..
Co-Authors Atika Izah Hadaana Sabiila Indah Respati Kusumasari Nugroho, Rusdi Hidayat