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All Journal Al-fahim : Jurnal Manajemen Pendidikan Islam
Zamroni
UIN Sultan Aji Muhammad Idris Samarinda
Education Languange, Linguistic, Communication & Media Other

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The Tahfidzul Qur'an Program and Cultural Communication: Improving School Image Zamroni; Hasan Baharun; Intan Dewi Rukmana
Al-fahim : Jurnal Manajemen Pendidikan Islam Vol. 5 No. 1 (2023): AL-FAHIM : Jurnal Manajemen Pendidikan Islam
Publisher : STAI Terpadu Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54396/alfahim.v5i1.552

Abstract

This study aims to examine "Building a Positive Image of the School Through the Tahfidzul Qur'an Program in the Perspective of Cultural Communication" using a qualitative with case study. At SMPN 1 Kotaanyar, researchers observed, interviewed, and documented. Islamic society, in general, with different races and ethnicities, has the same goal: to want their sons and daughters to continue studying and deepen their knowledge of the Qur'an. Thus SMPN 1 Kotaanyar provides a program of tahfidzul Qur'an in order to build a positive image of the school from this perspective. Cultural communication. Based on research conducted at SMPN 1 Kotaanyar through the tahfidzul Qur'an program, which was carried out to build a positive image of the school from a cultural communication perspective by making an attractive logo as a brand, promoting the institution through the availability of social media, and increasing the value of students and perspective alums quality and Qur'anic soul.
Co-Authors Baharun, Hasan Intan Dewi Rukmana