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All Journal Jurnal Ekonomi Modernisasi Dinasti International Journal of Education Management and Social Science
Kurniawati Kurniawati
Universitas Trisakti, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Determinant factors of customers’ purchase intention on the usage of travel shopping application Leonytha Meriana; Kurniawati Kurniawati
Jurnal Ekonomi Modernisasi Vol. 18 No. 3 (2022)
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jem.v18i3.7432

Abstract

Nowadays, online reservations to fulfill traveling needs have been widely expanded. Existing travel applications have multiple offerings to maintain customers or grab potential buyers. Therefore, it is essential to identify determinant factors of customers’ purchase intention on online travel shopping application usage. This study applied the Technology Acceptance Model, Diffusion of Innovation Theory, and Theory of Planned Behavior as theoretical perspective guidance. There were 253 responses collected via an online survey. The data were analyzed using structural equation modeling (SEM). The result of this study showed that purchase intentions (PIN) were determined by communicability (CMB), attitude (ATD), and perceived behavioral control (PBC). Unlike PBC, which directly relates to PIN, brand awareness (BAW) did not contribute directly but was fully mediated by CMB. In addition to that, BAW did have a positive association with CMB. Meanwhile, ATD on the usage of travel apps was prevalently formed by perceived relative advantages (PRA) and perceived technological congruence (PTC). ATD also played a mediating role between PRA and PIN. However, it did not apply between PTC and PIN. These results may help the travel providers focus on strategies to generate the PIN.
Gen-Z Purchase Intentions Towards Electric Vehicles Firman Messias; Maria Clara Wresti; Kurniawati Kurniawati
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i3.3938

Abstract

Gen-Z, the group born between 1997-2012, has emerged as a significant market force. As this generation begins to build their careers and gain purchasing power, Gen-Z has become a crucial focus for researchers and marketers today. Their purchasing behavior differs from previous generations. Growing up with easy access to the internet and digital technology, this generation tends to spend more time online and is highly influenced by digital marketing efforts. This research aims to examine Gen-Z's purchase intentions toward electric vehicles (EVs) in the Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek) areas, mediated by the Theory of Planned Behavior (TPB). Data was collected from 335 Gen-Z respondents using Structural Equation Modeling (SEM) with AMOS. This study found that although individuals have a high level of environmental awareness, their attitudes do not always translate into actual green purchasing decisions. The research findings can help EV marketing managers develop appropriate strategies for targeting Gen-Z.
Co-Authors Firman Messias Leonytha Meriana Maria Clara Wresti