Article Per Year (5 Year)
p-Index From 2021 - 2026
1.152
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Modernisasi Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Manajemen Kesatuan Journal of Social Research
Kurniawati Kurniawati
Universitas Trisakti, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Determinant factors of customers’ purchase intention on the usage of travel shopping application Leonytha Meriana; Kurniawati Kurniawati
Jurnal Ekonomi Modernisasi Vol. 18 No. 3 (2022)
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jem.v18i3.7432

Abstract

Nowadays, online reservations to fulfill traveling needs have been widely expanded. Existing travel applications have multiple offerings to maintain customers or grab potential buyers. Therefore, it is essential to identify determinant factors of customers’ purchase intention on online travel shopping application usage. This study applied the Technology Acceptance Model, Diffusion of Innovation Theory, and Theory of Planned Behavior as theoretical perspective guidance. There were 253 responses collected via an online survey. The data were analyzed using structural equation modeling (SEM). The result of this study showed that purchase intentions (PIN) were determined by communicability (CMB), attitude (ATD), and perceived behavioral control (PBC). Unlike PBC, which directly relates to PIN, brand awareness (BAW) did not contribute directly but was fully mediated by CMB. In addition to that, BAW did have a positive association with CMB. Meanwhile, ATD on the usage of travel apps was prevalently formed by perceived relative advantages (PRA) and perceived technological congruence (PTC). ATD also played a mediating role between PRA and PIN. However, it did not apply between PTC and PIN. These results may help the travel providers focus on strategies to generate the PIN.
Gen-Z Purchase Intentions Towards Electric Vehicles Firman Messias; Maria Clara Wresti; Kurniawati Kurniawati
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i3.3938

Abstract

Gen-Z, the group born between 1997-2012, has emerged as a significant market force. As this generation begins to build their careers and gain purchasing power, Gen-Z has become a crucial focus for researchers and marketers today. Their purchasing behavior differs from previous generations. Growing up with easy access to the internet and digital technology, this generation tends to spend more time online and is highly influenced by digital marketing efforts. This research aims to examine Gen-Z's purchase intentions toward electric vehicles (EVs) in the Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek) areas, mediated by the Theory of Planned Behavior (TPB). Data was collected from 335 Gen-Z respondents using Structural Equation Modeling (SEM) with AMOS. This study found that although individuals have a high level of environmental awareness, their attitudes do not always translate into actual green purchasing decisions. The research findings can help EV marketing managers develop appropriate strategies for targeting Gen-Z.
ANALYSIS OF THE ROLE OF COMMUNITY BUSINESS AND SOCIAL CAPITAL IN THE DEVELOPMENT OF COMMUNITY-BASED TOURISM Gesta Lionanda; Kurniawati Kurniawati
Journal of Social Research Vol. 3 No. 3 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i3.1927

Abstract

Community-Based Tourism is stated as the development of tourism managed and supervised by the community so that the community has a big role in its development, but the implementation of community-based tourism to achieve sustainable tourism also has negative impacts in the form of cultural degradation, inequality of benefits, economic inequality, lack of participation and capacity of local communities. Contrary to these problems, this study aims to analyze the role of community entrepreneurship in the development of Community-Based Tourism. Primary data collection techniques through in-depth interviews while secondary data collection techniques through literature studies. The results showed that BUMDes as Community Entrepreneurship in the Village play a role as tourism business managers, tourism infrastructure development, the main driver of promotion and marketing, local product development, running partnerships with external parties, and carrying out environmental conservation. Then Social Capital plays a role in increasing community support and participation, increasing trust between communities, tourists and institutions that manage tourism, equality and social inclusion, and minimizing conflicts in society. Efforts have been made in the development of community-based tourism to achieve sustainable tourism through the provision of training and education, conservation of the environment, culture and traditions, development of sustainable local products and services, and empowerment of local communities. The challenge faced is the need to optimize the capacity and quality of human resources from managers and communities who act as business actors so as to optimize collaboration with the pentahelix approach and increase community confidence. Concretely, this tourism development contributes to SDGs 1, 2, 3, 4, 5, 6, 8, 10, 12, and 17
Brand Experience and Psychological Determinants of Loyalty in Chinese Smart Tablet Brands Ripaldi Krisnanta Hidayat; Djose Kaban; Kurniawati Kurniawati
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 3 (2026): JIMKES Edisi Mei 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i3.4793

Abstract

Amid intensifying competition in the technology market, understanding the drivers of consumer loyalty has become increasingly critical for brands. This research investigates how brand experience shapes brand loyalty among Indonesian users of Chinese smart tablets. It analyzes four psychological pathways brand love, brand satisfaction, self-brand connection, and brand trust within the Stimulus–Organism–Response (S–O–R) framework. The study evaluates whether brand experience directly promotes loyalty or works through internal psychological processes. Using survey data from 310 respondents, analyzed with Structural Equation Modeling (SEM) in AMOS, the findings show that brand experience strongly enhances brand love, brand satisfaction, self-brand connection, and brand trust, but lacks a direct effect on brand loyalty. Additional analysis reveals that only brand satisfaction, self-brand connection, and brand trust are significant mediators; brand love does not mediate this relationship. The discussion interprets these results through psychological mechanisms triggered by brand experience, emphasizing how affective, cognitive, and identity-based processes contribute to loyalty. The study offers insights into the psychological pathways linking brand experience and loyalty in technology markets.
KEBANGKITAN DAN DOMINASI SMARTPHONE CHINA DI INDONESIA: PERAN MEDIASI BRAND ADDICTION DALAM HUBUNGAN BRAND KNOWLEDGE DAN BRAND LOVE TERHADAP BRAND LOYALTY PASAR SMARTPHONE DI INDONESIA Moses August Leonardo Sitanggang; Kurniawati Kurniawati
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 14, No 2 (2025): September
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v14i2.2537

Abstract

ABSTRAKDalam 4 Tahun kebelakang, pasar smartphone didominasi oleh merek terkenal seperti Iphone dan Samsung. Pada tahun 2025, dalam 5 merek teratas pada pasar smartphone 4 diantaranya adalah merek smarphone asal negera china. Penelitian ini bertujuan untuk menganalisis peran mediasi brand addiction dalam hubungan antara brand knowledge dan brand love terhadap brand loyalty pada pasar smartphone di Indonesia, dengan fokus pada dominasi merek-merek smartphone asal Tiongkok. Data dikumpulkan dari 280 konsumen smartphone dan dianalisis menggunakan metode Structural Equation Modeling (SEM) dengan bantuan AMOS. Hasil penelitian menunjukkan bahwa brand love berpengaruh positif signifikan terhadap brand addiction, sedangkan brand knowledge tidak berpengaruh signifikan terhadap brand addiction. Selanjutnya, brand addiction terbukti berpengaruh positif terhadap brand loyalty. Implikasinya, perusahaan perlu memperkuat brand love dan brand loyalty melalui pendekatan emosional dan pengalaman merek yang menyenangkan, serta mengelola brand addiction secara etis untuk menjaga keterikatan konsumen tanpa menimbulkan dampak negatif.ABSTRACTIn the past four years, the smartphone market has been dominated by well-known brands like iPhone and Samsung. By 2025, four of the top five brands in the smartphone market will be Chinese. This study aims to analyze the mediating role of brand addiction in the relationship between brands knowledge and brand love for the brand loyalty in the Indonesian smartphone market, focusing on the dominance of Chinese smartphone brands. Data were collected from 280 smartphone consumers and analyzed using the Structural Analysis method. Equation Modeling (SEM) with the help of AMOS. The results of the study show that the brand love has a significant positive effect on brand addiction, while the brand knowledge does not have a significant effect on brand addiction. Next, the brand Addiction has been proven to have a positive effect on brands loyalty. The implication is that companies need to strengthen their brand love and brand loyalty through emotional approaches and enjoyable brand experiences, as well as managing the brand addiction ethically to maintain consumer engagement without causing negative impacts.
PENGARUH ONLINE REVIEWS, DESTINATION IMAGE, PERCEIVED VALUE, SATISFACTION TERHADAP BEHAVIORAL INTENTION PADA WISATAWAN DOMESTIK DI INDONESIA Muhammad Musa Alfarizi; Kurniawati Kurniawati
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 14, No 2 (2025): September
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v14i2.2353

Abstract

ABSTRAKIndonesia memiliki potensi pertumbuhan pariwisata yang besar. Namun pasca pandemi Covid-19 para wisatawan mengubah niat mereka untuk kembali berpergian dan mengunjungi destinasi pariwisata domestik. Penelitian ini memiliki tujuan untuk mengeksplorasi faktor-faktor apa saja yang dapat meningkatkan behavioral intention wisatawan yang berkunjung kesalahan satu destinasi pariwisata domestik. Metode bersifat kuantitatif dengan beberapa tahapan uji seperti uji validitas, reliabilitas, uji goodness of fit dan uji hipotesis melalui structural equation model. Penelitian ini menggunakan data primer yang dikumpulkan langsung oleh peneliti melalui kuesioner yang disebarkan secara online melalui google formulir dan ditemukan sebanyak 207 responden. Hasil penelitian menunjukkan bahwa online reviews, destination image dan satisfaction berpengaruh terhadap behavioral intention sedangkan perceived value berpengaruh terhadap satisfaction.ABSTRACTIndonesia has great potential for tourism growth. However, after the Covid-19 pandemic, tourists changed their intention to return to travel and visit domestic tourism destinations. This study aims to explore what factors can increase the behavioral intention of tourists who visit one domestic tourism destination. The method is quantitative with several test stages such as validity, reliability, goodness of fit test and hypothesis testing through structural equation modeling. This study uses primary data collected directly by researchers through questionnaires distributed online via google forms and found as many as 207 respondents. The results showed that online reviews, destination image and satisfaction affect behavioral intention while perceived value affects satisfaction.
Co-Authors Djose Kaban Firman Messias Gesta Lionanda Leonytha Meriana Maria Clara Wresti Moses August Leonardo Sitanggang Muhammad Musa Alfarizi Ripaldi Krisnanta Hidayat