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All Journal PINISI Discretion Review Indonesian Journal of Business and Entrepreneurship Research
Muh Yahya
Universitas Patompo, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Student Entrepreneurial Readiness with Self-Efficacy as an Intervening Variable Andika Isma; Muhammad Rakib; Muh Yahya; Andi Naila Quin Azizah Alisyahbana; Ilham Abu
PINISI Discretion Review Volume 6, Issue 2, March 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v6i2.43916

Abstract

This study aims to test the entrepreneurial readiness model by presenting self-efficacy as an intervening variable that mediates the relationship between entrepreneurial attitudes and entrepreneurial knowledge. In addition, seven hypotheses were proposed in this study to determine the direct effect between the independent variables of entrepreneurial attitude and entrepreneurial knowledge, through the intervening self-efficacy variable on the dependent variable of entrepreneurial readiness. The population in this study were all students of the Entrepreneurship Study Program, Universitas Negeri Makassar, totaling 306 students and a total sample of 196 respondents, which was generated using a proportional random sampling technique. Data collection by questionnaire, data analysis through Path Analysis. Based on the results of research that has been done, directly and indirectly through self-efficacy, entrepreneurial attitudes and entrepreneurial knowledge have a positive and significant relationship to student interest in entrepreneurship. This is the basis that in this study, student entrepreneurship readiness is largely determined by the attitude and knowledge of entrepreneurship, both directly and through self-efficacy.
Do Marketing Strategy and Product Innovation Contribute to the Marketing Performance of Culinary Enterprises? Muh Yahya; Nurul Mufida; Mahmudatus Sholihah
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 2 (2024): Vol. 2, No. 2, May 2024: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study aims to examine the impact of marketing strategy and product innovation on marketing performance at Rumah Roti store in Makassar. The population consists of buyers on Jalan Toddopuli 10, with a sample of 31 buyers. Data collection methods include literature review, documentation, and questionnaires. The analysis methods used are validity tests, reliability tests, classical assumption tests, linear regression analysis, t-tests, F-tests, and the coefficient of determination (R2). The t-test results show that both marketing strategy and product innovation have a significant impact on marketing performance. The F-test results indicate that these variables simultaneously influence marketing performance. The coefficient of determination reveals that 94.8% of the variance in marketing performance is explained by marketing strategy and product innovation, with the remaining 5.2% attributed to other factors not included in this study, such as product quality and entrepreneurial orientation. The study concludes that market orientation and service quality are critical factors influencing marketing performance at Rumah Roti store. The recommendation is that the store owner should focus more on innovation, market orientation, and service quality to enhance customer attraction to the store.
Co-Authors Andi Naila Quin Azisah Aliasyahbana Andika Isma Ilham Abu Mahmudatus Sholihah Muhammad Rakib Nurul Mufida