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All Journal Community Empowerment
Jimmy Reagen Robot
Universitas Sam Ratulangi, Manado, Indonesia
Arts Humanities Education Public Health Social Sciences

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Digital marketing counseling as a marketing strategy for MSMEs in facing the Covid-19 pandemic in Manado City Ade Yusupa; Bernad Jumadi Dehotman Sitompul; Jimmy Reagen Robot
Community Empowerment Vol 8 No 2 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.8797

Abstract

Several months have passed, the Indonesian economy has weakened due to the Covid-19 pandemic. The number of people who are positive for Covid-19 is increasing, while the community's economic strength is weakening. One strategy that can be utilized by MSMEs is the use of technology in marketing or digital marketing. This activity aims to provide counseling on how to build a digital ecosystem with online marketing or digital marketing during the Covid-19 pandemic outbreak. After the activity, partners are able to recognize digital marketing variants, especially using Google My Business to support the existence of MSMEs in the midst of the Covid-19 pandemic.
Towards competitive UMKM: Capacity building program in North Sulawesi Ade Yusupa; Victor Tarigan; Jimmy Reagen Robot
Community Empowerment Vol 9 No 8 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.11529

Abstract

APIK North Sulawesi MSME members, particularly in Manado City, face challenges in accessing quality raw materials, production technology, and effective management knowledge. To address these issues, this community service program aimed to enhance the capacity and competitiveness of MSMEs through intensive training in NIB registration, digital marketing using Google Business, and graphic design with Canva. The program successfully increased participants’ understanding and skills, with 67.5% completing all training modules. MSMEs improved business legality through NIB registration, enhanced online visibility via Google Business, and created more appealing promotional materials. Ongoing mentoring contributed to increased sales and overall business performance. This program significantly addressed APIK MSME challenges and stimulated local economic growth.
Co-Authors Ade Yusupa Bernad Jumadi Dehotman Sitompul Victor Tarigan