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All Journal Journal of Mandalika Review
Thao-Trang Huynh-Cam
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The Effects of Attraction, Promotion and Accessibility on Revisiting Intention to Tana Toraja, South Sulawesi, Indonesia Isdar Wahim; Jui-Yuan Chu; Thao-Trang Huynh-Cam
Journal of Mandalika Review Vol. 2 No. 1 (2023): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v2i1.8

Abstract

This study aims to determine the effect of attraction, promotion, and accessibility on revisiting intention to Tana Toraja, a mountainous region in South Sulawesi Province, Indonesia. The data was obtained from a total of 357 respondents who were domestic tourists and chosen randomly to answer a questionnaire in various public places. Regression analysis showed that the attraction, promotion, and accessibility have positive effects on tourists’ revisit intention to Tana Toraja, South Sulawesi, Indonesia. The output from the objective variable analysis can have good implications for the increase in tourist visits to Toraja in the current pandemic situation. From the samples collected, it was found that the average tourist who had visited Tana Toraja was 4.65, which means that these tourists have a strong intention to return to visit.
Co-Authors Isdar Wahim Jui-Yuan Chu