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Siska Widia Obaita
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Pengaruh Diferensiasi Produk dan Brand Equity Terhadap Keputusan Pembelian (Survei pada pengguna samsung galaxy A01 Core) Siska Widia Obaita; Michelle Bulan Paramitta; Reminta Lumban Batu
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 4 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (374.901 KB) | DOI: 10.5281/zenodo.7684460

Abstract

The purpose of this study was to analyze the effect of product differentiation and brand equity on purchasing decisions. This analysis uses independent variables, namely product differentiation and brand equity. The dependent variable is the purchase decision. The research method used in this research is descriptive analysis method and verification. The population in this study were users of the Samsung Galaxy A01 Core, with a total sample of 100 respondents. The sampling technique used is simple random sampling. Data collection techniques used in this study are primary data and secondary data. This research was conducted with the help of the SPSS 22 For Windows application. The data analysis technique used is multiple linear regression analysis. The results of the study state that there is a simultaneous effect of product differentiation and brand equity on purchasing decisions.
Pengaruh Return On Assets, Return On Equity Dan Current Ratio Terhadap Pertumbuhan Laba Pada Perusahaan Sektor Perdagangan Eceran yang Terdaftar di Bursa Efek Indonesia Tahun 2019-2022 Sindiani Fatimah; Siska Widia Obaita; Hari Sulistiyo
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 14 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8186349

Abstract

Management can use profit growth as a growth ratio to measure company performance, because profit growth reflects management's success in managing the company effectively and efficiently. The purpose of this research is to test and analyze the effectReturn On Assets, Return On Equity Dan Current Ratio to Profit Growth. The approach in this study uses quantitative methods. The population in this study are 35 retail trade sector companies listed on the Indonesia Stock Exchange for the 2019-2022 period using the purposive sampling obtained from 32 samples. The test method used is multiple linear regression analysis. The results of the study show that ROA and ROE have an effect on profit growth. While CR has no effect on profit growth. The f test calculation is obtainedReturn On Assets, Return On Equity Dan Current The ratio simultaneously influences the profit growth of retail trading companies on the Indonesia Stock Exchange.
Co-Authors Hari Sulistiyo Michelle Bulan Paramitta Reminta Lumban Batu Sindiani Fatimah