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All Journal JUIMA : Jurnal Ilmu Manajemen JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) YUME : Journal of Management Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Manajemen dan Bisnis Kreatif ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Ilmiah Wahana Pendidikan

Reminta Lumban Batu

Unknown Affiliation

Author-ID : 2212162

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences Other

Published : 15 Documents Claim Missing Document

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Analisis Model UTAUT2 (Unified Theory of Acceptance and Use of Technology) Terhadap Perilaku Penggunaan Layanan Pembelajaran Online Melalui Behavioral Intention Reminta Lumban Batu; Aulia Fashanah Hadining
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol 4 No 3 (2020)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v4i3.592

Information and communication technology that is developing rapidly, especially in the world of education, makes online learning easier. E-learning development does not only present online lesson materials but must be communicative and interesting. Online learning must be used to its full potential in order to experience its benefits. Insufficient user behavior can be caused by several factors. UTAUT is one of the latest technology acceptance models. There is a significant influence on the independent hedonic motivation variable on the dependent variable use behavior through the intervening behavioral intention variable. The moderating variable shows that age, gender and experience are not variables that moderate the effect of the independent variable on the dependent variable.

PENGARUH PRODUCT INVOLVEMENT DAN PRODUCT KNOWLEDGE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN HONDA MOBILIO ibnu auf ubaidi; Reminta Lumban Batu
Jurnal MEBIS (Manajemen dan Bisnis) Vol 5 No 2 (2021): Desember 2020
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v5i2.116

Kebutuhan masyarakat terhadap kendaraan seperti motor dan mobil dijadikan sebagai alat moblitas masyarakat dalam berpindah dari suatu daerah ke daerah lainya. Honda mobilio menjadi salah satu mobil jenis low MPV yang sangat laris di pasar Indonesia, akan tetapi penjualan honda mobilio di Indonesia terus mengalami penurunan, dimana pada tahun 2019 penjualan honda mobilio hanya mencapai 16.886 unit dari 42.932 unit di tahun 2015. Pengetahuan produk merupakan petunjuk bagi konsumen untuk dipertimbangkan ketika mengevaluasi produk dan keterlibatan produk dapat mendorong konsumen dalam mengambil keputusan akhir yaitu keputusan pembelian kerena konsumen memiliki kesesuaian atau relevansi antara produk dan diri pribadi kosumen Penelitian ini bertujuan untuk menganalisis pengaruh Product Involvement dan Product Knowledge terhadap Keputusan Pembelian Konsumen. Lokasi penelitian dilakukan di kota Bekasi. Populasi dalam penelitian ini adalah anggota Honda Mobilio Community Indonesia Bekasi Raya. Ukuran sampel adalah 145 orang. Teknik pengumpulan data melalui kuesioner. Metode analisis yang dipergunakan adalah Model Persamaan Struktural dengan pengolahan data menggunakan program Lisrel 8.0. Hasil penelitian ini menujukan bahwa terdapat pengaruh secara signifikan antara Product Involvement terhadap keputusan pembelian konsumen dan terdapat pengaruh secara signifikan antara Product Knowledge terhadap Keputusan pembelian. Adanya hubungan antara Product Involvement terhadap keputusan pembelian konsumen melalui Product Knowledge, serta memiliki pengaruh secara simultan antara Product Involvement dan Product Knowledge terhadap keputusan pembelian konsumen

SEBERAPA BESAR KUALITAS PRODUK MEMPENGARUHI KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT (SENSUS PADA KOMUNITAS HONDA BEAT PURWAKARTA) Reminta Lumban Batu; Fitri Nur Afifah; Hanifah Baihaqi; Indri Pramesti
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 7 No 1 (2019): JIM UPB Volume 7 No 1 2019
Publisher : Universitas Putera Batam

Honda is one of the companies that issued a lot of vehicle products, one of which was Honda Beat. This study discusses how much influence the quality of the product has on the purchase decision of the matic Honda beat motorbike at the Honda Beat Community in Purwakarta. The reason the author adopted this title as research material was due to the phenomenon of Honda beat motorbike users who continued to be in the number one position of Honda motorcycle sales. The methodology used in this research was descriptive and verification method with a quantitative approach. The purpose of this research is to find out the description and measure how much influence the quality of the product on the purchase decisions of Honda Beat motorcycles.

PENGARUH TESTIMONI DAN KREASI NILAI BUDAYA TERHADAP KEPUTUSAN PEMBELIAN TIKET BIOSKOP FILM GUNDALA (SENSUS PADA FOLLOWERS GUNDALA OFFICIAL) Reminta Lumban Batu; Nova Audina; Nursyifa Azzahra
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 2 (2020): JIM UPB Volume 8 No.2 2020
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v8i2.1656

Screenplays Film merupakan salah satu rumah produksi yang memproduksi banyak film, salah satunya ialah Gundala. Penelitian ini membahas seberapa besar pengaruh testimoni dan kreasi nilai budaya terhadap keputusan pembelian tiket film gundala pada followersinstagram gundalaofficial. Alasan penulis mengangkat judul ini karena film gundala berhasil menembus Toronto International Film Festival ke 44. Metodelogi yang digunakan dalam penelitian ini merupakan metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Tujuan penelitian ini ialah untuk mengetahui gambaran dan mengukur seberapa besar pengaruh testimoni dan kreasi nilai budaya terhadap keputusan pembelian tiket film gundala.

Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Simcard Telkomsel (Surgey Pengguna Telkomsel di Kahupaten Karawang) Novia Nur Ardila; Reminta Lumban Batu
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 17 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

The purpose of this study is to find out, analyze, and explain the describe of each variable, the amount of influence, partially and simultaneously, the brand image and product quality have on purchasing decisions on Telkomsel simcards in Karawang Regency. The research was conducted by distributing questionnaires to Telkomsel simcard users. The samples in this study totaled 130 samples, with sampling using the probability sampling method through the area sampling technique. The analysis method used for this study is SEM-PLS and the software to process data using SmartPLS 3. The results of the analysis that has been carried out in this study show that brand image has a positive and significant effect on purchasing decisions with t-statistics values (2.655) and P values (0.008). Product quality has a positive and significant effect on purchasing decisions with t-statistics (7,248) and P-values (0.000). Brand image and product quality simultaneously have a positive and significant effect on purchasing decisions with a sig. value of (0.000) < α (0.05) and F-count (109.348) > F table (3.08).

Pengaruh Diferensiasi Produk dan Brand Equity Terhadap Keputusan Pembelian (Survei pada pengguna samsung galaxy A01 Core) Siska Widia Obaita; Michelle Bulan Paramitta; Reminta Lumban Batu
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 4 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

The purpose of this study was to analyze the effect of product differentiation and brand equity on purchasing decisions. This analysis uses independent variables, namely product differentiation and brand equity. The dependent variable is the purchase decision. The research method used in this research is descriptive analysis method and verification. The population in this study were users of the Samsung Galaxy A01 Core, with a total sample of 100 respondents. The sampling technique used is simple random sampling. Data collection techniques used in this study are primary data and secondary data. This research was conducted with the help of the SPSS 22 For Windows application. The data analysis technique used is multiple linear regression analysis. The results of the study state that there is a simultaneous effect of product differentiation and brand equity on purchasing decisions.

Analisis Kebijakan Pajak Bagi Usaha Daur Ulang Sampah Endang Mahpudin; Reminta Lumban Batu; Zulfa Aulia Nurul Putri; Imam Fadilah
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 10 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7983517

The waste problem is currently considered one of the most pressing problems. However, despite these environmental problems, there must be ways to address them, and one way to do this is through programs such as the Waste Recycling Industry and the Waste Bank. This study analyzes the most optimal policies for waste handling. This study uses qualitative data in the form of descriptive analysis. Research results reveal that giving incentives to waste management businesses will have a positive impact on all aspects. In terms of economics and business continuity, it will directly increase related business income, due to reduced costs caused by the incentives provided. The incentives provided can be implemented into several types of taxes, such as Value Added Tax and Income Tax, similar to policies that have been implemented in various countries. Indonesia needs to adopt some of these steps in order to boost economic benefits, increase the motivation for recycling waste due to incentives, and indirectly affect the reduction in the amount of waste.

Analisis Kesadaran Wajib Pajak dalam Kepatuhan Pembayaran Pajak UMKM Jawa Barat Pada Pengguna Platform E-Commerce Suhono Suhono; Adhi Rizal; Reminta Lumban Batu; Seva Madjid
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 11 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8091086

This research needs to be conducted to find out how much influence taxpayer awareness has on compliance with MSME tax payments on platform usersecommercein West java. The existence of this study aims to see how much the level of awareness of taxpayers, especially MSME actors in West Java, uses the platformecommerce in carrying out its business activities in compliance with paying taxes. The data source in this study is primary data in the form of a questionnaire that has collected 106 respondents as measured using a Likert scale. As for the research conducted using a data analysis model in the form of multiple linear regression analysis using SPSS tools. The results show that of the four dimensions of taxpayer awareness that can affect taxpayer compliance, one of which is the perception of the taxpayer partially does not have a significant effect on taxpayer compliance. However, the other three variables, namely tax knowledge, taxpayer characteristics, and tax socialization have a positive and significant effect on taxpayer compliance.

Pengaruh Social Influence Terhadap Keputusan Mengikuti Program Melalui Kepuasan Pelayanan pada PERMATA-SAKTI 2020 Ayuk Hidayanti; Reminta Lumban Batu
YUME : Journal of Management Vol 4, No 3 (2021)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v4i3.1231

Abstrak PERMATA-SAKTI 2020 merupakan salah satu program dari kementerian pendidikan, kebudayaan, riset dan teknologi untuk pertukaran mahasiswa tanah air dengan sistem alih kredit dengan sistem teknologi informasi. Tujuan penelitian ini dilakukan yaitu untuk mengetahui pengaruh social influence terhadap keputusan mengikuti program melalui kepuasan pelayanan pada PERMATA-SAKTI 2020. Penelitian ini menggunakan jenis penelitian kuantitatif dengan pendekatan deskriptif dan verifikatif. Teknik pengumpulan data pada penelitian ini menggunakan studi kepustakaan dan angket kuesioner. Sampel penelitian ini berjumlah 78 responden yang merupakan peserta PERMATA-SAKTI 2020 di Universitas Singaperbangsa Karawang. Pengujian penelitian ini dilakukan dengan menggunakan analisis Structural Equation Model (SEM) dengan bantuan program SmartPLS 3. Hasil penelitian ini menunjukkan bahwa social influence berpengaruh signifikan terhadap keputusan mengikuti program, Kepuasan pelayanan berpengaruh signifikan terhadap keputusan mengikuti program, dan social influence berpengaruh signifikan terhadap keputusan mengikuti program melalui kepuasan pelayanan.Kata Kunci: Social Influence; Keputusan Mengikuti Program; Kepuasan Pelayanan.AbstractPERMATA-SAKTI 2020 is one of the programs from the ministry of education, culture, research and technology for the exchange of Indonesian students with a credit transfer system with an information technology system. The purpose of this study was to determine the effect of social influence on the decision to join the program through service satisfaction at PERMATA-SAKTI 2020. This study uses a quantitative research type with a descriptive and verification approach. Data collection techniques in this study used a literature study and a questionnaire. The sample of this study amounted to 78 respondents who were participants in PERMATA-SAKTI 2020 at Universitas Singaperbangsa Karawang. The testing of this research was carried out using the Structural Equation Model (SEM) analysis with the help of the SmartPLS 3 program. The results of this study indicate that social influence has a significant effect on the decision to join the program, service has a significant effect on the decision to join the program, and social influence has a significant effect on the decision to join the program through service satisfaction.Keywords: Social Influence; Decision to Join in the Program; Service Satisfaction.

Pengaruh Kualitas Produk, Ekuitas Merek dan Gaya Hidup Terhadap Keputusan Pembelian Smartphone Iphone di Kota Bogor Nine Inten Suryani; Reminta Lumban Batu
YUME : Journal of Management Vol 4, No 2 (2021)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v4i2.875

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, ekuitas merek dan gaya hidup terhadap keputusan pembelian smartphone iPhone di Kota Bogor. Penelitian ini menggunakan data primer dengan data diperoleh dari kuesioner kepada konsumen yang telah membeli Smartphone iPhone. Data sekunder yang diperoleh disesuaikan dengan literature yang berkaitan dengan penelitian. Sampel dalam penelitian ini adalah 150 konsumen yang diambil dengan metode purposive sampling. Metode analisis yang digunakan dalam penelitian ini adalah dengan menggunakan Analisis Structural Equation Model (SEM) dengan bantuan program AMOS. Hasil penelitian menunjukkan bahwa kualitas produk, ekuitas merek dan gaya hidup berpengaruh positif dan signifikan terhadap keputusan pembelian. Kata Kunci: Kualitas Produk, Ekuitas Merek, Gaya Hidup, Keputusan Pembelian Abstract This study aims to examine the impact of product quality, brand equity, and lifestyle on purchasing decision of iPhone Smartphone in Bogor City. This study uses primary data, namely data obtained from questionnaires to consumers who have purchased iPhone Smartphone and living in Bogor City. Secondary data obtained relates to the literature relating to researchers. The sample in this study was 150 consumers, taken by purposive sampling method. The analytical method used in this study is to use the Structural Equation Model (SEM) analysis with the help of the IBM SPSS AMOS 26 program. The results of the study show that product quality, brand equity and lifestyle have a positive and significant effect on purchasing decisions. Keywords: Product Quality, Brand Equity, Lifestyle, Purchasing Decision

Co-Authors Adhi Rizal Aulia Fashanah Hadining Ayuk Hidayanti Dzakiya Rahmanita Endang Mahpudin Fitri Nur Afifah Hanifah Baihaqi Ibnu Auf Ubaidi Iin Juliana Saftari Imam Fadilah Indri Pramesti Michelle Bulan Paramitta Muhammad Rizki Rahmadhani Naufal Dhiya Ulhaq Nine Inten Suryani Nova Audina Novia Nur Ardila Nugraha Maulana Nursyifa Azzahra Pratiwi, Irma Ayu Seva Madjid Siska Widia Obaita Suhono Suhono Yasmin Reza Ananda Zulfa Aulia Nurul Putri

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