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All Journal Journal of Humanities and Social Studies JISOS: Jurnal ilmu sosial
Muhammad Husni Ritonga
Universitas Islam Negeri Sumatera Utara Medan
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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DIGITAL PUBLIC RELATION BANK SUMUT DALAM MENINGKATKAN JUMLAH NASABAH DIMASA COVID-19 Farah Ayasa Medina; Muhammad Husni Ritonga; Hasan Sazali
JISOS: JURNAL ILMU SOSIAL Vol. 2 No. 1: Februari 2023
Publisher : Bajang Institute

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Abstract

Penelitian ini bertujuan untuk mengetahui digital public relation Bank Sumut dalam meningkatkan jumlah nasabah di masa covid 19. Dalam penelitian ini menggunakan metode penelitian kualitatif deskriptif. Pengumpulan data dilakukan dengan wawancara mendalam, observasi, dan dokumentasi. Penelitian ini menggunakan teori public relation Cutlip. M. Scott. Hasil penelitian menunjukkan bahwa dalam digital public relation Bank Sumut, mereka menggunakan media Website dan Media Sosial, dimana menggunakan empat langkah manajerial PR yaitu penemuan fakta dan masalah, perencanaan komunikasi, pelaksanaan komunikasi, dan evaluasi. Di website dan media sosial masalah yang ditemukan adalah sulit dalam mengoptimalkan konten-konten. Perencanaanya adalah membuat konten yang menarik di web dan media sosial. Setelah itu di eksekusi pada tahap pelaksanaan, dimana pada web public relation Bank Sumut memposting tentang informasi-informasi umum tentang Bank Sumut, kemudia di social media, mereka membagikan aktifitas dari Bank Sumut seperti CSR , lalu membagikan postingan promosi dan terakhir melakukan evaluasi pada efektifitas dan jangkauan. Hambatan dalam digital public relation terdapat pada pembuatan konten dan promosi, kemudian keberhasilan digital public relaion yaitu output dan mempertahankan citra Bank Sumut.
The Marketing Communication Process of Bakso Terlena in the Implementation of E-commerce in Pancur Batu Deli Serdang Mitha Suheni; Muhammad Husni Ritonga
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 1 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i1.7503

Abstract

The development of internet technology is growing rapidly day by day. With the rapid internet technology, spending patterns of Indonesian people shifted. Shopping activities that previously could only be done in-person in stores, now can be done with internet technology known as online shopping. Online shopping can be accessed through digital applications known as e- commerce applications such as gofood and Facebook, in this case, there is a formulation of the problem in this research, namely to find out how the marketing communication strategy process is, as well as how it is implemented and the benefits e-commerce Bakso Terlena are complacent. The theoretical basis used in this study is marketing communications and the application of e-commerce. The approach method in this research is qualitative. The source of this research is the owner of Bakso Terlena who is complacent. The results of this study indicate that the marketing communication process through e-commerce implemented by the complacent Bakso Terlena owner provides benefits and advantages for the complacent Bakso Terlena owner such as saving time, expanding marketing reach and having flexible time in serving consumers.
Co-Authors Farah Ayasa Medina Hasan Sazali Mitha Suheni