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All Journal Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi JAMU : Jurnal Abdi Masyarakat UMUS
Hendra Setiawan
Universitas Muhammadiyah Sorong
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Peningkatan Santripreneur dengan Tema Penerapan Bauran Pemasaran Bolu Mangrove di Madrasah Aliyah Negeri Insan Cendikia (MAN IC) Sorong Muhammad Amin; Hendra Setiawan; Fajri Fajri; Muhammad Ardiansyah; Muhammad Wahyu Novi Ramadan; Susetyowati Sofia; Agilistya Rahayu
JAMU : Jurnal Abdi Masyarakat UMUS Vol. 3 No. 02 (2023): Februari
Publisher : LPPM Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46772/jamu.v3i02.1059

Abstract

Mata kuliah berbasis pengabdian kepada masyarakat menigkatkan kemampuan berinteraksi mahasiswa. Kegiatan ini kami mengembangkan produk dan penerapan bauran pemasaran pada produk bolu mangrove. Kegiatan melatih Santri dan Santriwati agar memiliki inovasi untuk berbisnis dan jiwa yang mampu bersaing. Santri dan Santriwati Madrasah Aliyah Negeri Insan Cendikia (MAN IC) Sorong akhirnya mengetahui buah mangrove bisa menjadi produk yang memiliki keunikan tersendiri. Dalam kegiatan ini kami memiliki inovasi yang diharapkan kepada Santri dan Santriwati agar memiliki jiwa Santripreneur. Santri dan Santriawati bisa memahami cara mengembangkan pola pikir yang kreatif agar dapat terciptanya suatu produk yang dapat bersaing di pasaran. Pelaksanaan kegiatan pengabdian oleh Tim Pengabdian Masyarakat Fakultas Ekonomi dilaksanakan selama 1 (satu) hari yaitu pada hari Selasa, tertanggal 20 Desember 2022 di Aula Sekolah Madrasah Aliyah Negeri Insan Cendikia Sorong. Pemasaran bolu mangrove menggunkan bauran pemasaran (marketing mix): product, price, place, promotion. Pencapai tujuan pemasaran harus penetapan target pasar, dalam hal ini perlu perencanaan dan pengelolaan yang baik agar bauran pemasaran dapat di jalankan dengan efektif.
Study on the Satisfaction Level of Lecturers and Educational Staff Towards the Quality of Remuneration Services Using the Service Quality Model at Muhammadiyah University Sorong Rais Dera Pua Rawi; Ramli Lewenussa; Hendra Setiawan
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 20, No 1 (2025): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v20i1.2025.pp24-41

Abstract

The purpose of this research is to analyze the factors that influence the quality of remuneration services for educators and educational staff at Universitas Muhammadiyah Sorong as a BLU and to analyze the impact of the quality of remuneration services on the satisfaction levels of educators and educational staff at Universitas Muhammadiyah Sorong as a BLU. The research method used is a survey with statistical testing. The sample used consists of the Implementing Elements and Academic Supporting Elements of Universitas Muhammadiyah Sorong, which represent all users of services at Universitas Muhammadiyah Sorong. Data analysis uses the Importance-Performance Analysis method. The research results show that all dimensions of remuneration service quality (tangible evidence, assurance, responsiveness, and reliability) have a positive and significant impact on satisfaction levels, except for the empathy dimension, which does not have a significant impact. The increase in satisfaction is more driven by the quick responsiveness of the remuneration service, followed by tangible evidence, reliability, and assurance. The implication for Muhammadiyah University of Sorong is the need to prioritize improvements in these dimensions in an effort to enhance the satisfaction of lecturers and educational staff through the provision of optimal remuneration services.
Co-Authors Agilistya Rahayu Fajri Fajri Lewenussa, Ramli Muhammad Amin Muhammad Ardiansyah Muhammad Wahyu Novi Ramadan Rawi, Rais Dera Pua Sofia, Susetyowati