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All Journal Asian Journal of Community Services (AJCS)
Halifa Haqqi
Universitas Slamet Riyadi, Indonesia
Computer Science & IT Education Social Sciences

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Gen-Z Local Wisdom Campaign Agenda in the Framework of Counter Hegemony, Digital Hegemony, Cultural Hegemony Halifa Haqqi; Hasna Wijayati
Asian Journal of Community Services Vol. 2 No. 2 (2023): February, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i2.3144

Abstract

Gen Z is currently facing challenges from foreign hegemony that comes with digital technology. The research analyses Gen-Z local wisdom campaign agenda in framework of counter-hegemony, digital-hegemony, and cultural-hegemony. This study uses a method based on research-based development, involving 100 Gen-Z participants with a series of discussion agendas and a local wisdom campaign on their social media. Result show that local wisdom content can be a solution for educating young people to have positive activities such as getting to know local values, increasing nationalism, and counteracting negative impacts of foreign cultural hegemony. It concluded that local wisdom can be a counter to hegemony that takes place in the new era of digital hegemony, as form of cultural hegemony.
Co-Authors Hasna Wijayati