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Novi Lestari
STIE Bisnis Internasional Indonesia Bekasi
Economics, Econometrics & Finance

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Pengaruh Country Of Origin Dan Reputasi Merek Terhadap Loyalitas Konsumen Natasha Skin Care Di Kabupaten Dan Kota Bekasi Novi Lestari; Fitria Nurani Zen
Jurnal Ekonomi dan Bisnis Vol 3 No 1 (2023): Jurnal Ekonomi dan Bisnis
Publisher : LPPM STIE Bisnis Internasional Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56145/jurnalekonomidanbisnis.v3i1.55

Abstract

The research focuses on The Influence of Country Of Origin and Brand Reputation on Consumer Loyalty of Natasha Skin Care in Bekasi District and City. aims to find out how the influence of country of origin on Natasha Skin Care products, how the influence of brand reputation on beauty products Natasha Skin Care., and to determine the influence of country of origin and brand reputation on beauty products Natasha Skin Care.
Pengaruh Capital Adequacy Ratio (CAR) Dan Non Performing Loan (NPL) Terhadap Return On Equity (ROE) Pada Bank Umum Swasta Nasional Devisa Yang Terdaftar Di BEI (Bursa Efek Indonesia) Novi Lestari; Rissa Mardiana
Jurnal Ekonomi dan Bisnis Vol 2 No 1 (2022): Jurnal Ekonomi dan Bisnis
Publisher : LPPM STIE Bisnis Internasional Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56145/jurnalekonomidanbisnis.v2i1.57

Abstract

This research title is The Effect of Capital Adequacy Ratio (CAR) and Non Performing Loans (NPL) on Return On Equity (ROE) at Foreign Exchange National Private Commercial Banks listed on the Indonesia Stock Exchange for the 2011-2016 period. The sample used in this research is the Annual Financial Report of Foreign Exchange National Private Commercial Banks listed on the Indonesia Stock Exchange for the 2011-2016 period using a purposive sampling method, in order to obtain 114 sample data from 19 National Foreign Exchange Private Commercial Banks in the observation period (2011-2016) ). The type of data used is secondary data obtained from published financial reports and downloaded through the official website of the Indonesia Stock Exchange. The analytical method used is Multiple Linear Regression with a significance level of 0.05. The results of the analysis show that partially only NPL has a significant negative effect on ROE, while CAR has no effect on ROE. Simultaneously the CAR and NPL variables have a significant effect on ROE.
Pengaruh Current Ratio Dan Gross Profit Margin Terhadap Laba Pada Perusahaan Manufaktur Sektor Industri Barang Konsumsi Yang Terdaftar Di Bursa Efek Indonesia Novi Lestari; Alvina
Jurnal Ekonomi dan Bisnis Vol 1 No 1 (2021): Jurnal Ekonomi dan Bisnis
Publisher : LPPM STIE Bisnis Internasional Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56145/jurnalekonomidanbisnis.v1i1.60

Abstract

This study focuses on The Effect of Current Ratio and Gross Profit Margin on Profits in Manufacturing Companies in the Consumer Goods Industry Sector Listed on the Indonesia Stock Exchange aims to determine the effect of Current ratio on profits in manufacturing companies in the consumer goods industry sector listed on the Indonesia Stock Exchange, the effect of Gross Profit Margins on profits in manufacturing companies in the consumer goods industry sector listed on the Indonesia Stock Exchange and to determine the effect of the Current Ratio and Gross Profit Margin on profits in manufacturing companies in the consumer goods industry sector listed on the Indonesia Stock Exchange.
Co-Authors Alvina Fitria Nurani Zen Rissa Mardiana Selvina Lutviani