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All Journal Jurnal Independent Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Bina Bangsa Ekonomika
Muhammad Chusnul Khitam
Universitas Islam Lamongan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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ANALISIS HARGA, CITA RASA, LOKASI, KUALITAS PRODUK, DAN PROMOSI TERHADAP LOYALITAS PELANGGAN DIMEDIASI KEPUTUSAN PEMBELIAN PADA USAHA WAKHID PENTOL Moh. Arief Zadana Rosyidi; Abid Muhtarom; Muhammad Chusnul Khitam
Jurnal Bina Bangsa Ekonomika Vol. 16 No. 1 (2023): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v16i1.300

Abstract

The increasing development of UMKM in Indonesia from year to year has the effect of increasingly fierce competition between businesses. One of the businesses that is growing rapidly is the culinary field, because it is felt that the culinary business has more promising prospects. The purpose of this study is to determine the effect of price, taste, location, product quality and promotion on customer loyalty mediated by purchasing decisions. Using a quantitative approach with a sample of 315 respondents, with SEM analysis using the Smart PLS application version 3.0. by testing the outer model, inner model, mediation test and hypothesis testing. The results obtained in the validity test stated that the loading factor was ≥ 0.7 and the AVE value ≥ 0.5 so that it could be declared valid, in the composite reliability test and Cronbach's alpha ≥ 0.7 so it could be declared reliable. The results showed that price (X1) had a positive and significant effect on customer loyalty (Y), price (X1) had a positive and significant effect on purchasing decisions (Z), taste (X2) had a negative and significant effect on customer loyalty, taste taste (X2) has a positive and significant effect on purchasing decisions (Z), location (X3) has a positive and significant effect on customer loyalty (Y), location (X3) has a positive and insignificant effect on purchasing decisions (Z), product quality (X4) ) on customer loyalty (Y) has a negative and significant effect, product quality (X4) on purchasing decisions (Z) has a positive and significant effect, promotion (X5) has a positive and insignificant effect on customer loyalty (Y), promotion (X5) on decisions purchase (Z) has a negative and significant effect and purchase decision (Z) on customer loyalty (Y) has a positive and significant effect
INNOVATIVE MSME DEVELOPMENT AND CREATIVE ENTREPRENEURSHIP POLICIES: A NEW PATH FOR THE LAMONGAN PEOPLE'S ECONOMY TO RISE TO A HIGHER LEVEL Yuhronur Efendi; Muhammad Chusnul Khitam; Beni Aprilian Nirwansyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18821744

Abstract

UMKM and creative entrepreneurs are the lifeblood of the Indonesian economy. However, the reality on the ground shows that the majority of UMKM remain micro-scale. Most tend to be subsistence, operate in the informal sector, are not connected to broader supply chains, have minimal access to formal financing, and are highly vulnerable to external shocks. Therefore, a method is needed to emphasize that regional economic independence is determined more by innovative local policies, strong social relationships, and cross-actor collaboration, rather than simply waiting for large investments. This research uses a qualitative descriptive approach. Research techniques included interviews, focus group discussions, documentation studies, and observations. The findings suggest that to create sustainable growth, innovation and productivity must be the primary focus. Without encouragement to innovate and building a strong supporting ecosystem, MSMEs risk stagnation. To achieve this, three essential foundations must be met: local institutions that support a conducive business climate, capacity and innovation to increase competitiveness and professionalism, and relationships between local actors that strengthen social networks and locally-based innovation capacity.
Freedom of Expression in Critical Content on Public Infrastructure via Social Media Muhammad Chusnul Khitam; Enik Isnaini; Putri Ainiyatur Rizkiyah
Jurnal Independent Vol. 13 No. 2 (2025): Jurnal Independent
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/ji.v13i2.393

Abstract

Freedom of speech is the right of every person to express their opinions regarding criticism, suggestions, and opinions. One form of conveying criticism is by creating content related to public infrastructure. Based on this background, the author proposes a formulation of the problem, namely, first, how are the legal rules for freedom of speech on social media. Second, how is the legal protection for content creators criticizing public infrastructure on social media. This research method uses a normative juridical research type, with a statute approach. The legal materials used are primary legal materials including: the 1945 Constitution, Law Number 9 of 1998, Law Number 39 of 1999 and Law Number 1 of 2024, the second amendment to Law Number 11 of 2008. From the results of the study, it can be concluded that: the legal rules for freedom of opinion on social media are regulated in Article 28E paragraph (3) of the 1945 Constitution, regulated in Article 1 paragraph (1) of Law Number 9 of 1998 and in Article 23 paragraph (2) of Law Number 39 of 1999. And legal protection for creators of content criticizing public infrastructure is regulated in Article 28F of the 1945 Constitution and regulated in Article 14 paragraph (2) of Law Number 39 of 1999, and based on the Constitutional Court Decision Number 105/PUU-XXII/2024. Given that the rights that a person has carry the consequence of an obligation to respect the rights of others or with society, then this right does need to be limited. This limitation is regulated in Law Number 1 of 2024, the second amendment to Law Number 11 of 2008, where this limitation also plays a role as an ethic in interacting through various media, one of which is social media.
The Validity of Single Candidates in Regional Head Elections Muhammad Chusnul Khitam; Niswatun Faizah; Ja’far Shodiq; Muhammad Husnul Khuluq
Jurnal Independent Vol. 14 No. 1 (2026): Jurnal Independent
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/ji.v14i1.412

Abstract

Democracy is a system where the people as the holders of the highest power have the right in all decision-making that includes the interests of the people in a region. In this case, indirectly the people can also issue laws and regulations that are beneficial and also to protect their rights. The 1945 Constitution of the Republic of Indonesia, Article 1 paragraph (2) of the 1945 Constitution which reads "sovereignty is in the hands of the people and is implemented according to the Constitution". This study aims to answer two main problem formulations. First, What is the role of the Election Supervisory Body in supervising the nomination of regional heads? Second, What is the validity of a single candidate in the regional election from a democratic perspective? This study uses the Normative Juridical research method. While the approach used is the Legislation approach (statue approach). The results of the study show: First, Bawaslu has a role in supervising the nomination of regional heads, namely: Supervising registration, Verifying candidates, Preventing violations, Handling violations, Monitoring campaigns. Second, the validity of a single candidate in the regional elections from a democratic perspective, namely regulated in Article 54C and 54D of Law Number 10 of 2016 concerning the second amendment to Law Number 1 of 2015 concerning the stipulation of the Replacement of Law Number 1 of 2014 concerning the election of Governors, Regents, and Mayors.
Co-Authors Beni Aprilian Nirwansyah Enik Isnaini Ja’far Shodiq Moh. Arief Zadana Rosyidi Muhammad Husnul Khuluq Muhtarom, Abid Niswatun Faizah Putri Ainiyatur Rizkiyah Yuhronur Efendi