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All Journal INCOME: Indonesian Journal of Community Service and Engagement Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Oggi defa Adetya
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Pelatihan Digital Marketing Sebagai Upaya Peningkatan Perekonomian Pada Sektor UMKM Kelurahan Blitar Maharani Ikaningtyas S.E., M.AB; Ferdiana Nur Puspakaritas; Oggi defa Adetya; Laksmi Diana, S.S, M.Pd
INCOME: Indonesian Journal of Community Service and Engagement Vol 2 No 1 (2023)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/income.v2i1.118

Abstract

In the business world, digital marketing is often used in marketing. This is supported by rapid technologicaldevelopments and an increase in the number of internet users, but it turns out that many UMKM have notimplemented it, such as in the Blitar Village. The problem faced by UMKMs in the Blitar Village is that marketingis still conventional due to a lack of knowledge related to digital marketing and technology. Knowing this, group 16held a digital marketing training program for UMKMs in the Blitar Village. The purpose of this program is toprovide education about digital marketing, and assistance in creating online media accounts. The methods usedinclude observation, preparation, implementation, and evaluation. The results of this program are D'Celvin and“Cap Ceret'' Coffee's social media accounts. It is hoped that the results of this program can help UMKMs to expandtheir market and develop their business.
Pengaruh Kompensasi dan Lingkungan Kerja Terhadap Loyalitas Karyawan: Studi Kasus Pada Karyawan CV. Duta Jaya Makmur Oggi Defa Adetya; Ety Dwi Susanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.4010

Abstract

This study aims to determine the effect of compensation and work environment on employee loyalty (case study on employees of CV. Duta Jaya Makmur). The method used in this study is quantitative with an associative approach. The population in this study was 40 people who were employees of CV. Duta Jaya Makmur. The sampling technique used the saturated sample method with all members of the population totaling 40 respondents being used as samples. The sampling technique is non-probability sampling. The data source used in the study is the primary data source obtained from employee respondents of CV. Duta Jaya Makmur, who were selected as objects and samples in the study. Data collection was carried out directly or face to face by giving questionnaires to each respondent. Data analysis used multiple linear regression analysis. The results of the hypothesis study showed that compensation and work environment simultaneously had a positive and significant effect on employee loyalty. Compensation partially had a positive and significant effect on employee loyalty. Likewise, the work environment partially had a positive and significant effect on employee loyalty.
Co-Authors Ety Dwi Susanti Ferdiana Nur Puspakaritas Laksmi Diana Maharani Ikaningtyas S.E., M.AB