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Pengaruh Persepsi Kemudahan, Manfaat, Dan Intensitas Pengguna Pay Later Terhadap Gaya Konsumtif Masyarakat (Studi Pada Pengguna Shopee PayLater Usia Produktif Kota Surabaya) Hendrik Agil Saputra; Ety Dwi Susanti
SEIKO : Journal of Management & Business Vol 4, No 3 (2022)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i3.2510

Abstract

Abstrak Tujuan dari penelitian ini adalah untuk mengetahui pengaruh persepsi kemudahan, manfaat, dan intesitas terhadap gaya konsumtif pengguna shopee paylater. Dalam perancangan penelitian ini, metode yang digunakan adalah kuantitatif karena akan memungkinkan peneliti untuk melakukan pencatatan dan mengelolah data yang melibatkan angka-angka maupun skor atau nilai dari kuesioner sebagai instrumen dalam penelitian kauntitatif . Objek dari penelitian ini adalah konsumen yang pernah melakukan transaksi online menggunakan shopee paylater di wilayah Kota Surabaya dengan total sampel penelitian 100 data. Hasil dari penelitian ini adalah Persepsi Kemudahan (X1), Persepsi manfaat (X2), Intensitas Penggunaan (X3) secara parsial berakibat timbulnya suatu efek pengaruh yang signifikan terhadap Gaya konsumtif (Y) produk Shopee paylater pada masyarakat daerah Surabaya. variabel persepsi kemudahan (x1), persepsi manfaat (x2), dan Intensitas penggunaan (x3) secara bersamaan mengakibatkan munculnya pengaruh kepada Gaya konsumtif masyarakat (Y) produk shopee paylater masyarakat daerah Surabaya. Kata Kunci: Persepsi Kemudahan; Persepsi Manfaat; Intensitas Penggunaan; Gaya Konsumtif Masyarakat. Abstract The purpose The purpose of this study was to determine the effect of perceptions of convenience, benefit, and intensity on the consumptive style of shopee paylater users. In designing this research, the method used is quantitative because it will allow researchers to record and manage data involving numbers and scores or scores from questionnaires as instruments in quantitative research. The object of this research is consumers who have made online transactions using shopee paylater in the Surabaya City area with a total research sample of 100 data. The results of this study are Perception of Ease (X1), Perception of Benefits (X2), Intensity of Use (X3) partially result in the emergence of a significant effect on the consumptive style (Y) of Shopee Paylater products in the Surabaya area community. The variables of perceived convenience (x1), perceived benefits (x2), and usage intensity (x3) simultaneously resulted in the emergence of an influence on the consumer style of society (Y) for shopee paylater products in the Surabaya area. Keywords: Perception of Ease; Perception of Benefits; Intensity of Use; Community Consumptive Style.
Analisis Kualitas Desain Produk dan Promosi terhadap Volume Penjualan pada Pelanggan Jasa Iprofeeds Surabaya Elok Venanda Tessa Lonika; Sonja Andarini; Ety Dwi Susanti
SEIKO : Journal of Management & Business Vol 5, No 2 (2022): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.2438

Abstract

Abstrak Pada era perkembangan teknologi saat ini serta perubahan pola transaksi mengharuskan pelaku bisnis guna memakai media digital sebagai sarana marketing guna menawarkan produknya melalui desain produk yang akan disasarkan kepada target segmenting pasar perusahaan. satu dari perusahaan digital di Surabaya yang bergerak pada bidang digital marketing yakni iprofeeds. Banyaknya pesaing perusahaan digital marketer di Surabaya dengan range harga yang bervarisasi menjadikan pentingnya iprofeeds guna mengembangkan promosi serta desain perusahaan sehingga bisa mempengaruhi volum penjualan. Peneliti kemudian melakukan penelitian yang berjudul Analisis Kualitas Desain Produk dan Promosi Terhadap Volume Penjualan Produk Pada Pelanggan Jasa Iprofeeds. Gaya penelitian ini yakni deskriptif kuantitatif. adapun Metode pengambilan sampel yang dipakai yakni metode sampling jenuh. didalam penelitian ini, ada 42 klien yang dijadikan sampel. Analisis regresi linier berganda dipakai sebagai teknik analisis. Temuan penelitian terlihat bahwasanya desain produk serta pemasaran mempunyai pengaruh yang sedikit signifikan terhadap volume penjualan (p-value 0,05). Selain itu, desain produk serta pemasaran mempunyai dampak yang cukup besar pada volume penjualan (probabilitas 0,05). Kata Kunci : Desain Produk , Promosi , Penjualan. Abstract In the current era of technological developments and changes in transaction patterns, business people need to use digital media as a marketing tool to offer their products through product designs that will be targeted to the company's target market segmentation. One of the digital companies in Surabaya that is engaged in digital marketing is iprofeeds. The number of digital marketer company competitors in Surabaya with varying price ranges makes the importance of iprofeeds to develop company promotions and designs so that it can affect sales volume. The researchers then ran a study titled Analysis of Product Design Quality and Promotion of Product Sales Volume for Iprofeeds Service Users. This style of study is quantitatively descriptive. The used sampling method is a saturated sampling method. In this research, there were 42 clients utilized as samples. Multiple linear regression analysis is employed as the analytic technique. The findings of the study indicate that product design and marketing have a marginally significant influence on sales volume (p-value 0.05). Additionally, product design and marketing have a considerable impact on sales volume (probability 0.05). Keywords: Product Design , Promotion, Sales.
PROSEDUR ADMINISTRSI PADA WEBSITE NDS DAN BRISPOT GUNA OPTIMALISA SI PEMODELAN BISNIS DI PT BANK RAKYAT INDONESIA (PERSERO) KANTOR CABANG PEMBANTU BATU Muhammad Khulilurrohman; Ety Dwi Susanti
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 1 No. 5 (2024): Oktober
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v1i5.2489

Abstract

Basically, the role of human resources who have good competence has a significant role in achieving a goal that has been designed by initiating the basic things in supporting the achievement of a goal that has been designed. Human resources refers to a method in a systematic approach to designing, directing, organizing and controlling every aspect related to workforce or what is commonly known as human resources in an agency. With the current conditions of the modern era, information technology systems have become an inseparable unit in aspects of human life. Technology has the potential prospect of changing the paradigm of data and correspondence administration from previously being general in nature to being more efficient, structured, fast or responsive to the company's performance needs.
EFEKTIVITAS PENGGUNAAN APLIKASI MANAJEMEN SURAT (AMS) KORPORAT BERBASIS ELEKTRONIK SEBAGAI PENUNJANG EFISIENSI ADMINISTRASI PADA PT PLN (PERSERO) UPP JBT 1 Mukhamad Iksan; Ety Dwi Susanti
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 9 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i9.9932

Abstract

Perkembangan teknologi informasi telah membawa dampak positif dengan adanya penerapan apikasi berbasis digital yang menjadi salah satu strategi penting dalam upaya meningkatkan efektivitas dan efisiensi pengelolaan surat menyurat. Penelitian ini menggunakan pendekatan kualitatif deskiptif dengan tujuan untuk mengetahui efektivitas penggunaan Aplikasi Manajemen Surat (AMS) dalam mengelola surat menyurat di PLN UPP JBT 1 . Hasil penelitian menunjukkan bahwa adanya peningkatan kinerja karyawan dan meningkatkan efektivitas dan efisiensi dalam pengelolaan surat menyurat. Dengan adanya penerapan aplikasi berbasis digital diharapan akan mengurangi resiko kesalahan dalam proses administrasi dan meningkatkan efektivitas operasional perusahaan.
PEMANFAATAN WEB INTERNAL PERUSAHAAN DALAM PROSES CETAK VOUCHER KLAIM JAMINAN SOSIAL KETENAGAKERJAAN DAN BUBM PADA BIDANG PENGENDALIAN OPERASIONAL DI BPJS KETENAGAKERJAAN CABANG JUANDA Nadya Faisa Ramadhani Putri Buwono; Ety Dwi Susanti
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 10 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i10.9998

Abstract

Penelitian ini bertujuan untuk menganalisis peran penting web internal perusahaan dalam mendukung kegiatan operasional di BPJS Ketenagakerjaan, khususnya dalam pengelolaan klaim jaminan dan BUBM. Web internal ini berfungsi sebagai sistem terintegrasi yang memfasilitasi seluruh proses mulai dari penerimaan berkas klaim hingga pembayaran. Penggunaan web internal memberikan kemudahan bagi pegawai dalam mengakses data klaim dan informasi terkait jaminan, serta meningkatkan efisiensi dan transparansi dalam pengolahan klaim. Sistem ini juga mengurangi ketergantungan pada proses manual, mempercepat waktu pemrosesan, dan meningkatkan akurasi, sehingga mengurangi risiko kesalahan. Selain itu, web internal memfasilitasi pengendalian operasional yang lebih baik dengan memungkinkan pemantauan dan evaluasi setiap langkah dalam proses klaim. Secara keseluruhan, pengembangan dan pemeliharaan web internal yang efektif sangat berkontribusi pada peningkatan efisiensi, transparansi, dan akuntabilitas dalam pengelolaan klaim, serta mendukung kinerja operasional BPJS Ketenagakerjaan dalam memberikan layanan optimal kepada masyarakat.
PERAN DIVISI KEPESERTAAN DALAM MENINGKATKAN LAYANAN DI BPJS KETENAGAKERJAAN SURABAYA KARIMUNJAWA Moh. Iqbal Prasetyo Ritonga; Ety Dwi Susanti
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 11 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i11.10074

Abstract

BPJS Ketenagakerjaan merupakan institusi yang bertanggung jawab dalam memberikan perlindungan sosial bagi tenaga kerja di Indonesia. Divisi Kepesertaan memiliki peran strategis dalam meningkatkan layanan kepada peserta, termasuk dalam hal pendaftaran, pengelolaan data, serta pemberian informasi dan edukasi terkait program-program BPJS Ketenagakerjaan. Penelitian ini bertujuan untuk menganalisis peran Divisi Kepesertaan dalam meningkatkan kualitas layanan di BPJS Ketenagakerjaan Surabaya Cabang Karimunjawa. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan pendekatan studi kasus. Data diperoleh melalui wawancara mendalam, observasi langsung, dan studi dokumen. Hasil penelitian menunjukkan bahwa Divisi Kepesertaan memainkan peran penting dalam memperluas cakupan kepesertaan, meningkatkan kepuasan peserta melalui layanan yang lebih responsif, serta memperkuat hubungan dengan perusahaan dan individu peserta. Implementasi strategi komunikasi yang efektif, pemanfaatan teknologi informasi, dan pelatihan berkala bagi petugas menjadi faktor utama dalam pencapaian tujuan tersebut. Penelitian ini menyimpulkan bahwa peran Divisi Kepesertaan sangat krusial dalam mendukung misi BPJS Ketenagakerjaan untuk memberikan perlindungan sosial yang optimal bagi seluruh tenaga kerja.
The Influence of Leadership Communication on Employee Performance of PT. Duta Karya Bersatu Surabaya Refera Fi Sabillah; Ety Dwi Susanti
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 1 No. 3 (2024): August : Green Inflation: International Journal of Management and Strategic Bus
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v1i3.36

Abstract

Communication is needed in various areas of human life, including in the economic sector, namely business. Communication is important in an organizational group. Employee performance can also be interpreted as the results achieved by an employee in carrying out his duties and responsibilities in working in the company. This research is to find out how the influence of leadership communication on the performance of employees of PT. Duta Karya Bersatu. The type of research in this study is quantitative research. The scale used by the researcher is the Likert scale. The sample in this study is all employees of PT. Duta Karya Bersatu totaling 34 people. Simultaneous leadership communication has an influence of 13.6%, with a significance value (0.032< 0.05) while 86.4% of employee performance is influenced by other variables that are not studied. It is important for companies to continue to develop strong communication to improve employee performance, in order to advance and strengthen the company's foundation.
Kontribusi Produksi dan Redaksi Dalam Operasional PT. Jawa Pos Media Televisi Nazla Taslia Farah; Ety Dwi Susanti
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3779

Abstract

This research aims to analyze the contribution of production and editorial in the operations of PT. Jawa Pos Media Television (JPMT). As one of the large media companies in Indonesia, JPMT relies on synergy between the production and editorial teams to produce quality content that can meet the public's information needs. The method used in this research is a qualitative approach with in-depth interviews with a number of production and editorial staff, as well as analysis of relevant internal documents. The research results show that the production team plays an important role in providing visual, audio and other technical materials, while the editorial team is responsible for preparing the script, selecting news and maintaining the quality of the information conveyed. These two teams complement each other in order to ensure smooth operations and the achievement of journalistic standards set by the company. This research concludes that effective collaboration between production and editorial is a key factor in JPMT's operational success in the television media industry.
Efektivitas Timeschedule dan Progres Monitoring Pekerjaan pada Nusantara Maintance Facilites (NMF) PG Djombang Baru : Studi pada Nusantara Maintance Facilites (NMF) PG Djombang Baru Mista Octavia; Ety Dwi Susanti
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 2 No. 1 (2025): Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v2i1.747

Abstract

The report aims to evaluate the effectiveness of the Timeschedule and also the progress of the operational activities of Nusantara Maintenance Facilities (NMF). The results of the internship implementation show that the application of the Timeschedule and progress play an important role in maintaining effectiveness and efficiency of the work in achieving operational targets.
Analysis of Customer Loyalty Access by  KAI    (Study on Access by KAI Customers in Surabaya City) Aditya Chandra Winata; Ety Dwi Susanti
International Journal of Social, Economic, and Business Vol. 1 No. 4 (2025): June 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1512/se65ya92

Abstract

This study is motivated by the increasing use of digital services in the public transportation sector, particularly through the Access by KAI application, which facilitates practical train ticket booking for users. Customer loyalty toward this application is influenced not only by technical aspects but also by user experience and perceptions of service quality. The aim of this research is to analyze the factors that shape customer loyalty toward the Access by KAI application in the city of Surabaya. This study employs a qualitative approach, using in-depth interviews as the primary method of data collection. Informants include active users of the application as well as representatives from PT KAI DAOP 8 Surabaya Passenger Transport Unit. Interviews were conducted directly within the user environment and at Surabaya Gubeng Station to gather rich and empirical data. The findings reveal that customer loyalty is built through a combination of technical factors, such as ease of navigation and transaction security, and emotional factors, such as trust in the PT KAI brand and satisfaction with previous experiences. Despite facing technical issues such as limited features and occasional system errors, most users remained tolerant and continued using the application. The study concludes that customer loyalty results from an interaction between service quality, positive perceptions, and long-term user experience. The implications of this study contribute to the development of customer retention strategies within PT KAI and serve as a reference for enhancing digital transportation services to be more responsive to user needs and expectations