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All Journal SITEKIN: Jurnal Sains, Teknologi dan Industri
Adnan Chalik
Universitas Lakidende
Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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The Effect of Product Quality, Price and Promotion on Purchasing Decisions of Oppo Cellphones at Planet 99 Celuler Unaaha Store Fitria Fitria; Adnan Chalik
SITEKIN: Jurnal Sains, Teknologi dan Industri Vol 20, No 1 (2022): Desember 2022
Publisher : Fakultas Sains dan Teknologi Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/sitekin.v20i1.22107

Abstract

This study aims to study and analyze empirically the effect of product quality (X1), price (X2), and promotion (X3) on purchasing decisions (Y) at the Planet 99 Celuler Unaaha store, with a total sample of 30 0 people. The results of this study indicate that product quality, price, and promotion have a positive and significant effect on purchasing decisions for the Oppo cellphone at the Planet 99 Celuler Unaaha store. Product quality partially has a positive and significant effect on purchasing decisions for Oppo cellphones at the Planet 99 Cellular Unaaha store. Price has a positive and significant effect on purchasing decisions for Oppo cellphones at the Planet 99 Celuler Unaaha store. Promotion partially has a positive and significant effect on purchasing decisions for Oppo cellphones at the Planet 99 Celuler Unaaha store, data is processed using SPSS version 26.
Co-Authors Fitria Fitria