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PENGARUH GAYA KEPEMIMPINAN, MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. TANI PRIMA MAKMUR KABUPATEN KONAWE Heriswanto Heriswanto; Melati Melati; Fitria Fitria
JAS (Jurnal Agri Sains) Vol 6, No 2: Desember 2022
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/jas.v6i2.926

Abstract

ABSTRAK PT. Tani Prima Makmur merupakan salah satu perusahaan perkebunan kelapa sawit yang besar, diantara 10 perusahaan swasta bidang perkebunan kelapa sawit yang berada di Konawe. Dengan luas area perkebunan sekitar 19.500 Ha, tersebar di antara Kecamatan Anggaberi, Amonggedo, Abuki, Meluhu, dan Bondoala. Penelitian ini bertujuan untuk mengetahui Pengaruh Gaya Kepemimpinan, Motivasi, dan Disiplin kerja Terhadap Kinerja Karyawan pada PT. Tani Prima Makmur. Penelitian ini menggunakan teknik analisis deskriptif dan regresi linier berganda. Pada teknik analisis deskriptif digambarkan karakteristik responden dalam penelitian ini berdasarkan jenis kelamin, umur, dan jabatan. Metode pengumpulan data dalam penelitian ini salah satunya menggunakan kuesioner. Jumlah butir pernyataan dalam kuesioner seluruhnya adalah sebanyak 44 pernyataan dengan jumlah 31 orang responden. Pengolahan data dari kuesioner menggunakan software SPSS. Berdasarkan hasil peneltian bahwa Gaya kepemimpinan, motivasi, dan disiplin kerja berpengaruh signifikan terhadap kinerja karyawan pada PT. Tani Prima makmur. Hasil Uji t bahwa gaya kepemimpinan dan disiplin kerja berpengaruh positif namun tidak signifikan. Sedangkan motivasi berpengaruh positif dan signifikan terhadap kinerja karyawan. Kata Kunci: Gaya Kepimpinan, Motivasi, Disiplin Kerja, Kinerja ABSTRACT PT. Tani Prima Makmur is one of the largest oil palm plantation companies, among 10 private oil palm plantation companies located in Konawe. With an area of about19,500 hectares of plantations, spread among the Districts of Anggaberi, Amonggedo, Abuki, Meluhu, and Bondoala. This study aims to determine the effect of leadership style, motivation, and work discipline on employee performance at PT. Prima Prosperous Farmers. This study uses descriptive analysis techniques and multiple linear regression. The descriptive analysis technique describes the characteristics of the respondents in this study based on gender, age, and position. One of the data collection methods in this study was using a questionnaire. The total number of statement items in the questionnaire is 44 statements with a total of 31 respondents. Processing of data from the questionnaire using SPSS software. Based on the results of research that leadership style, motivation, and work discipline have a significant effect on employee performance at PT. Prima Farmers prosper. The results of the t-test that leadership style and work discipline have a positive but not significant effect. While motivation has a positive and significant effect on employee performance. Keywords: Leadership Style, Motivation, Work Discipline, Performance
The Effect of Product Quality, Price and Promotion on Purchasing Decisions of Oppo Cellphones at Planet 99 Celuler Unaaha Store Fitria Fitria; Adnan Chalik
SITEKIN: Jurnal Sains, Teknologi dan Industri Vol 20, No 1 (2022): Desember 2022
Publisher : Fakultas Sains dan Teknologi Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/sitekin.v20i1.22107

Abstract

This study aims to study and analyze empirically the effect of product quality (X1), price (X2), and promotion (X3) on purchasing decisions (Y) at the Planet 99 Celuler Unaaha store, with a total sample of 30 0 people. The results of this study indicate that product quality, price, and promotion have a positive and significant effect on purchasing decisions for the Oppo cellphone at the Planet 99 Celuler Unaaha store. Product quality partially has a positive and significant effect on purchasing decisions for Oppo cellphones at the Planet 99 Cellular Unaaha store. Price has a positive and significant effect on purchasing decisions for Oppo cellphones at the Planet 99 Celuler Unaaha store. Promotion partially has a positive and significant effect on purchasing decisions for Oppo cellphones at the Planet 99 Celuler Unaaha store, data is processed using SPSS version 26.
PENGARUH GAYA KEPEMIMPINAN, MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. TANI PRIMA MAKMUR KABUPATEN KONAWE Heriswanto Heriswanto; Melati Melati; Fitria Fitria
JAS (Jurnal Agri Sains) Vol 6, No 2: Desember 2022
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/jas.v6i2.926

Abstract

ABSTRAK PT. Tani Prima Makmur merupakan salah satu perusahaan perkebunan kelapa sawit yang besar, diantara 10 perusahaan swasta bidang perkebunan kelapa sawit yang berada di Konawe. Dengan luas area perkebunan sekitar 19.500 Ha, tersebar di antara Kecamatan Anggaberi, Amonggedo, Abuki, Meluhu, dan Bondoala. Penelitian ini bertujuan untuk mengetahui Pengaruh Gaya Kepemimpinan, Motivasi, dan Disiplin kerja Terhadap Kinerja Karyawan pada PT. Tani Prima Makmur. Penelitian ini menggunakan teknik analisis deskriptif dan regresi linier berganda. Pada teknik analisis deskriptif digambarkan karakteristik responden dalam penelitian ini berdasarkan jenis kelamin, umur, dan jabatan. Metode pengumpulan data dalam penelitian ini salah satunya menggunakan kuesioner. Jumlah butir pernyataan dalam kuesioner seluruhnya adalah sebanyak 44 pernyataan dengan jumlah 31 orang responden. Pengolahan data dari kuesioner menggunakan software SPSS. Berdasarkan hasil peneltian bahwa Gaya kepemimpinan, motivasi, dan disiplin kerja berpengaruh signifikan terhadap kinerja karyawan pada PT. Tani Prima makmur. Hasil Uji t bahwa gaya kepemimpinan dan disiplin kerja berpengaruh positif namun tidak signifikan. Sedangkan motivasi berpengaruh positif dan signifikan terhadap kinerja karyawan. Kata Kunci: Gaya Kepimpinan, Motivasi, Disiplin Kerja, Kinerja ABSTRACT PT. Tani Prima Makmur is one of the largest oil palm plantation companies, among 10 private oil palm plantation companies located in Konawe. With an area of about19,500 hectares of plantations, spread among the Districts of Anggaberi, Amonggedo, Abuki, Meluhu, and Bondoala. This study aims to determine the effect of leadership style, motivation, and work discipline on employee performance at PT. Prima Prosperous Farmers. This study uses descriptive analysis techniques and multiple linear regression. The descriptive analysis technique describes the characteristics of the respondents in this study based on gender, age, and position. One of the data collection methods in this study was using a questionnaire. The total number of statement items in the questionnaire is 44 statements with a total of 31 respondents. Processing of data from the questionnaire using SPSS software. Based on the results of research that leadership style, motivation, and work discipline have a significant effect on employee performance at PT. Prima Farmers prosper. The results of the t-test that leadership style and work discipline have a positive but not significant effect. While motivation has a positive and significant effect on employee performance. Keywords: Leadership Style, Motivation, Work Discipline, Performance
REBRANDING STRATEGIES AND MARKET RESPONSE: A CASE STUDY OF LOCAL STARTUPS Putu Saroyini; M. Joni M. Joni; Fitria Fitria; Eko Wahyu Widayat; Klemens Mere
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/t6xn9r90

Abstract

Rebranding has become an essential strategy for education technology startups, particularly in highly competitive local markets where differentiation and credibility are crucial. The rapid growth of digital learning platforms, the integration of generative artificial intelligence, and the increasing demand for personalized learning experiences have pushed many startups to reposition their brand identities. Although rebranding is widely practiced, scholarly evidence on its market effects remains scattered, requiring systematic synthesis to inform both theory and practice.This review brings together recent studies published between 2020 and 2025 to analyze rebranding strategies employed by local EdTech startups and the corresponding market responses. It explores how branding adjustments influence adoption, trust, user engagement, and institutional acceptance. The analysis reveals that startups frequently rebrand to communicate innovation, enhance cultural relevance, and build legitimacy in education ecosystems where trust is a critical factor for success.The synthesis indicates that effective rebranding often leads to positive market outcomes such as higher adoption rates, improved customer retention, and strengthened stakeholder confidence. However, cases of user confusion, skepticism, and negative sentiment highlight the risks of poorly executed or inauthentic rebranding.
Co-Authors Adnan Chalik Eko Wahyu Widayat Heriswanto Klemens Mere M. Joni M. Joni Melati Melati Putu Saroyini