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Narrative Rhetoric of Young People’s Voices to be Heard in Najwa Shihab’s Talk Show Helen Hodiono; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 11, No 1 (2023)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.11.1.154-161

The Mata Najwa (English: Najwa’s Eyes) program on October 27, 2021, entitled “Muda Bersuara” was a special episode to commemorate the Youth Pledge which fell the following day. Inviting notable guest stars from various societies, politicians, and artists, Najwa explored unsettling issues among our youths and highlighted whether or not their voices are still heard. This study was conducted because there is a widespread use of narratives on various social media platforms among youngsters but the level of literacy among them is still low. This study aimed to analyze the underlying structure of the narratives and to examine their functions. This study was done using a descriptive qualitative approach. The data analysis revealed that narratives found had a regular format in which each of them consisted of at least one structure. Every narrative was also unique and served a variety of functions with making present as its center.

The Analysis of Rhetorical Devices in Two Tesla Promotional Videos Jihan Nurul Savira Alyanto; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 11, No 1 (2023)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.11.1.41-49

This study was conducted to discover the rhetorical devices Elon Musk used when delivering Tesla promotional videos, namely the Tesla Unveils Model 3 and Tesla Semi & Roadster Unveil. This study also wants to examine the messages that are underscored by the use of rhetorical devices. In this study, the writer used Harris’ (2018) theory of rhetorical devices as the leading theory. The study was done by applying qualitative content analysis (QCA). The study showed that Elon Musk utilized climax, asyndeton, polysyndeton, sentential adverb, exemplum, amplification, anaphora, and hypophora in Tesla Unveils Model 3. Rhetorical devices such as climax, asyndeton, sentential adverb, exemplum, amplification, anaphora, and hypophora are found in Tesla Semi & Roadster Unveil. However, the data regarding polysyndeton is non-existent in Tesla Semi & Roadster Unveil. Each rhetorical device employed by Elon Musk helped underscore the messages in both videos. Ultimately, rhetorical devices affect the promotional video positively as they help amplify the meaning of the speech.

Bringing Happiness into Family Circles in McDonald’s Advertisements Stella Angela; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 11, No 1 (2023)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.11.1.98-103

This study was conducted to analyze verbal and visual expressions used in McDonald’s video advertisements. In the video advertisement, the writer focuses on how family circles create the idea of happiness through verbal and visual expressions. The writer observed using the multimodality theory by Paltridge (2012) and Gee (2004). The writer used the qualitative content approach in this study. The finding of this study shows that “Togetherness” is the main key to creating the idea of happiness in family circles from McDonald’s advertisements. More studies involving other themes and semiotic elements are recommended for further study. The result of this study will show how verbal expressions will reveal the idea of happines by stating all the keywords. At the same time, visual expressions will reveal how the idea of happiness can be seen with the help of some elements like colour scheme, clothes, place, expressions, and gestures.

Rhetorical Devices Used by Mark Zuckerberg in His 2007 Harvard Commencement Speech Calvin Lauw; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol. 12 No. 1 (2024)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.12.1.86-93

This research analyzed the rhetorical devices used by Mark Zuckerberg in his 2007 Harvard commencement speech. The findings show Mark Zuckerberg’s speech used six out of eleven rhetorical devices in figurative language such as simile, catachresis, synecdoche, personification, allusion, and transferred epithet. The most frequent rhetorical device he used is catachresis. The other frequent rhetorical device he used is the transferred epithet. The least used of rhetorical devices in his speech simile, personification and synecdoche. From the findings, the writer concludes the rhetorical devices as the language method to improve the speaker's ability in delivering speech. Rhetorical devices affect in a positive way to improve the speaker's communication skill. The present research has some limited scope, which was based on a Mark Zuckerberg speech, further research would need to improve the knowledge about function and the use of rhetorical devices in a speech. The other research using different types of speech would also be recommended.

Interactional Styles Used by Raymond Chin in the Close the Door podcast Miskin Bukan Privilege Andy Andy; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol. 11 No. 3 (2023)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.11.3.376-397

Interactional styles not only reflect on the gender of the speaker but also the “dominant attitudes” that they produce. In this study, the writer focuses on analyzing a podcast video on a social media platform, which is Raymond Chin in the Close the Door podcast Miskin Bukan Privilege (Being Poor is not a Privilege) on YouTube. This study is done by the writer to find the features of interactional styles used by Raymond Chin as a guest in the Close the Door podcast Miskin Bukan Privilege on YouTube. Additionally, the writer identifies the usage of interactional style that Raymond utilizes in the podcast regarding the bogus investments. In managing this study, the writer uses the theory of interactional styles by Holmes (2006). Moreover, this study uses a qualitative approach. As a result, this study shows that Raymond uses both feminine and masculine interactional styles in the Close the Door podcast Miskin Bukan Privilege. In short, Raymond Chin dominantly uses a feminine interactional style because he is trying to cover up what really happened regarding bogus investments. Besides that, Raymond Chin uses masculine when the host of the podcast succeeds in provoking him to answer the questions regarding the bogus investments.

Interactional Styles Used by Joy Mangano in 2015 Joy Movie Jason Louis Susanto; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol. 12 No. 2 (2024)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.12.2.197-207

This study was conducted to find out the interactional styles used in Joy Mangano’s utterances from the 2015 Joy movie, specifically when she was in negotiation scenes. This study used the theory of interactional styles by Holmes (2006) and supporting theory of negotiation by Lewicki et al. (2003). This study used a qualitative approach to analyze the data. The findings found that Joy Mangano was dominant to use more masculine interactional styles in the outcome of successful and unsuccessful negotiation scenes. This can happen because of specific reasons as mentioned in the findings and discussions of this study. The study expected more worthwhile and insightful research to find out whether particular configurations of either feminine or masculine interactional styles may definitely have something to contribute to the negotiation outcome.

Interactional Styles Used by Christopher Gardner in Movie the Pursuit of Happyness Daniel Nathan; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol. 12 No. 3 (2024)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.12.3.390-400

The study "Interactional Styles Used by Christopher Gardner in Movie The Pursuit of Happyness" examines the different communication styles exhibited by the character Christopher Gardner in various situations. Using Holmes's (2006) theory of interactional styles, the study identifies both feminine and masculine features in Gardner's interactions. These features include facilitative, supportive feedback, indirect, person/process-oriented, and affectively oriented (feminine), as well as competitive, aggressive interruptions, direct, task/outcome-oriented, and referentially oriented (masculine).

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