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Narrative Rhetoric of Young People’s Voices to be Heard in Najwa Shihab’s Talk Show Helen Hodiono; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 11, No 1 (2023)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.11.1.154-161

The Mata Najwa (English: Najwa’s Eyes) program on October 27, 2021, entitled “Muda Bersuara” was a special episode to commemorate the Youth Pledge which fell the following day. Inviting notable guest stars from various societies, politicians, and artists, Najwa explored unsettling issues among our youths and highlighted whether or not their voices are still heard. This study was conducted because there is a widespread use of narratives on various social media platforms among youngsters but the level of literacy among them is still low. This study aimed to analyze the underlying structure of the narratives and to examine their functions. This study was done using a descriptive qualitative approach. The data analysis revealed that narratives found had a regular format in which each of them consisted of at least one structure. Every narrative was also unique and served a variety of functions with making present as its center.

The Analysis of Rhetorical Devices in Two Tesla Promotional Videos Jihan Nurul Savira Alyanto; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 11, No 1 (2023)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.11.1.41-49

This study was conducted to discover the rhetorical devices Elon Musk used when delivering Tesla promotional videos, namely the Tesla Unveils Model 3 and Tesla Semi & Roadster Unveil. This study also wants to examine the messages that are underscored by the use of rhetorical devices. In this study, the writer used Harris’ (2018) theory of rhetorical devices as the leading theory. The study was done by applying qualitative content analysis (QCA). The study showed that Elon Musk utilized climax, asyndeton, polysyndeton, sentential adverb, exemplum, amplification, anaphora, and hypophora in Tesla Unveils Model 3. Rhetorical devices such as climax, asyndeton, sentential adverb, exemplum, amplification, anaphora, and hypophora are found in Tesla Semi & Roadster Unveil. However, the data regarding polysyndeton is non-existent in Tesla Semi & Roadster Unveil. Each rhetorical device employed by Elon Musk helped underscore the messages in both videos. Ultimately, rhetorical devices affect the promotional video positively as they help amplify the meaning of the speech.

Bringing Happiness into Family Circles in McDonald’s Advertisements Stella Angela; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 11, No 1 (2023)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.11.1.98-103

This study was conducted to analyze verbal and visual expressions used in McDonald’s video advertisements. In the video advertisement, the writer focuses on how family circles create the idea of happiness through verbal and visual expressions. The writer observed using the multimodality theory by Paltridge (2012) and Gee (2004). The writer used the qualitative content approach in this study. The finding of this study shows that “Togetherness” is the main key to creating the idea of happiness in family circles from McDonald’s advertisements. More studies involving other themes and semiotic elements are recommended for further study. The result of this study will show how verbal expressions will reveal the idea of happines by stating all the keywords. At the same time, visual expressions will reveal how the idea of happiness can be seen with the help of some elements like colour scheme, clothes, place, expressions, and gestures.

Rhetorical Devices Used by Mark Zuckerberg in His 2007 Harvard Commencement Speech Calvin Lauw; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol. 12 No. 1 (2024)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.12.1.86-93

This research analyzed the rhetorical devices used by Mark Zuckerberg in his 2007 Harvard commencement speech. The findings show Mark Zuckerberg’s speech used six out of eleven rhetorical devices in figurative language such as simile, catachresis, synecdoche, personification, allusion, and transferred epithet. The most frequent rhetorical device he used is catachresis. The other frequent rhetorical device he used is the transferred epithet. The least used of rhetorical devices in his speech simile, personification and synecdoche. From the findings, the writer concludes the rhetorical devices as the language method to improve the speaker's ability in delivering speech. Rhetorical devices affect in a positive way to improve the speaker's communication skill. The present research has some limited scope, which was based on a Mark Zuckerberg speech, further research would need to improve the knowledge about function and the use of rhetorical devices in a speech. The other research using different types of speech would also be recommended.

Interactional Styles Used by Raymond Chin in the Close the Door podcast Miskin Bukan Privilege Andy Andy; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol. 11 No. 3 (2023)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.11.3.376-397

Interactional styles not only reflect on the gender of the speaker but also the “dominant attitudes” that they produce. In this study, the writer focuses on analyzing a podcast video on a social media platform, which is Raymond Chin in the Close the Door podcast Miskin Bukan Privilege (Being Poor is not a Privilege) on YouTube. This study is done by the writer to find the features of interactional styles used by Raymond Chin as a guest in the Close the Door podcast Miskin Bukan Privilege on YouTube. Additionally, the writer identifies the usage of interactional style that Raymond utilizes in the podcast regarding the bogus investments. In managing this study, the writer uses the theory of interactional styles by Holmes (2006). Moreover, this study uses a qualitative approach. As a result, this study shows that Raymond uses both feminine and masculine interactional styles in the Close the Door podcast Miskin Bukan Privilege. In short, Raymond Chin dominantly uses a feminine interactional style because he is trying to cover up what really happened regarding bogus investments. Besides that, Raymond Chin uses masculine when the host of the podcast succeeds in provoking him to answer the questions regarding the bogus investments.

Interactional Styles Used by Joy Mangano in 2015 Joy Movie Jason Louis Susanto; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol. 12 No. 2 (2024)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.12.2.197-207

This study was conducted to find out the interactional styles used in Joy Mangano’s utterances from the 2015 Joy movie, specifically when she was in negotiation scenes. This study used the theory of interactional styles by Holmes (2006) and supporting theory of negotiation by Lewicki et al. (2003). This study used a qualitative approach to analyze the data. The findings found that Joy Mangano was dominant to use more masculine interactional styles in the outcome of successful and unsuccessful negotiation scenes. This can happen because of specific reasons as mentioned in the findings and discussions of this study. The study expected more worthwhile and insightful research to find out whether particular configurations of either feminine or masculine interactional styles may definitely have something to contribute to the negotiation outcome.

Interactional Styles Used by Christopher Gardner in Movie the Pursuit of Happyness Daniel Nathan; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol. 12 No. 3 (2024)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.12.3.390-400

The study "Interactional Styles Used by Christopher Gardner in Movie The Pursuit of Happyness" examines the different communication styles exhibited by the character Christopher Gardner in various situations. Using Holmes's (2006) theory of interactional styles, the study identifies both feminine and masculine features in Gardner's interactions. These features include facilitative, supportive feedback, indirect, person/process-oriented, and affectively oriented (feminine), as well as competitive, aggressive interruptions, direct, task/outcome-oriented, and referentially oriented (masculine).

The Structures of Political, Economic, and Socio-cultural Rhetorical Narratives on Social Media Samuel Gunawan; Theopilus Joko Riyanto; Liem Satya Limanta
k@ta: A Biannual Publication on the Study of Languange and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.00.131-142

This research was conducted on the ground of the reason for the increasingly widespread use of narratives on various social media platforms. Narrative is an event whereby someone represents an event aiming to influence the understanding, emotions and values of others. This study qualitatively aims to capture the most common elements of narrative structure focusing on political, economic, and socio-cultural rhetorical narratives data originated from social media platforms. The theoretical model of narrative structure consisting of Abstract, Orientation, Complicating Actions, Resolution, Evaluation and Coda, as proposed by Labov and Waletzky was used to analyze the narrative data collected during the first four months of 2022. On the ground of social situated meanings, the findings show that the most common model of narrative structure is fully used whenever greater details of events, facts, or information are needed to be emphasized. For such reasons, all the elements of narrative structure are held to be obligatory. The findings show that some elements of narrative structure are left out and held to be optional as such elements are not considered necessary to convey the main content. In addition, the findings also show that some particular element allows it to be further developed with more embedded events, facts, opinion, or information.

Code-Mixing by Agnez Mo and Daniel Mananta in the Podcast Daniel Tetangga Kamu Marcelino Albertus Sukamto; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol. 13 No. 2 (2025)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.13.2.271-277

This study examines code-mixing as used by Agnez Mo and Daniel Mananta in the podcast Daniel Tetangga Kamu (Your Neighbor Daniel), specifically in the episode Go International, Agnez Mo Selalu Bangga Mewakili Indonesia (Go International, Agnez Mo is Always Proud to Represent Indonesia). The analysis is based on Muysken’s (2000) theory of types of code-mixing. The research was conducted qualitatively, supported by simple quantitative calculations. The findings show that both speakers employed all three types of code-mixing. Moreover, congruent lexicalization, as the most complex type, was dominantly used by both, indicating strong language skills in both Agnez Mo and Daniel Mananta. However, Agnez Mo used code-mixing more frequently than Daniel Mananta in the video. This difference is more likely due to unequal speaking opportunities, as one served as the host and the other as the guest. Overall, this study provides useful findings and discussions on the significant patterns of code-mixing used in the podcast Daniel Tetangga Kamu (Your Neighbor Daniel). Future researchers are encouraged to explore code-mixing on newer digital platforms that are increasingly popular among youth, such as TikTok. Lastly, they are advised to complement Muysken’s (2000) structural framework with additional theories that examine social relationship or interactional functions.

An Analysis of Logical Transitions in Sam Chui’s Review of Emirates Airline Euro Hokiarto Tanjung; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol. 13 No. 3 (2025)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.13.3.374-379

This research investigates the use of logical transitions in Sam Chui’s reviews of Emirates Airline, which consist of one YouTube video and one blog article. By applying Robert A. Harris’s (2018) framework—Metabasis, Procatalepsis, and Hypophora—the study adopts a qualitative approach, supported by quantitative data to address the third research question concerning frequency and distribution. The findings reveal that, although all three types of transitions appear in both platforms, their usage patterns differ. In the video, Metabasis is used most frequently (42.10%), followed by Procatalepsis (31.57%) and Hypophora (26.31%). Meanwhile, in the blog article, Metabasis is more dominant too (69.56%), with Procatalepsis and Hypophora less often at 26.08% and 4.34%, respectively. These variations seem to stem from the inherent differences between spoken and written communication. While blog readers rely on explicit textual signals to navigate content at their own pace, video viewers benefit from visual and auditory cues that ease transitions without requiring overt markers. As such, written discourse tends to emphasize structural cohesion through devices like Metabasis. Although limited in scope, this study offers insights into how rhetorical strategies vary across media formats, contributing to digital discourse and multi-discourse communication studies.

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