Garuda - Garba Rujukan Digital

Optimalisasi digital marketing bagi UMKM: Pelatihan digital marketing dan strategi konten di sosial media Setiyawan, Ayuk; Erikawati, Civi; Mumtaz, Lutfiyah; Susilowati, Eny
Penamas: Journal of Community Service Vol. 5 No. 3 (2025): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v5i3.2158

This community service activity aims to enhance the knowledge and skills of members of the 'Aisyiyah Entrepreneurship School (SWA) in Karanganyar in digital marketing and social media content strategy. The program was motivated by the low level of digital literacy and limited use of digital platforms among MSME actors. The method employed was structured training, comprising lectures, discussions, and hands-on practice, as well as registering as affiliates on e-commerce platforms. The participants included 30 SWA members who are actively engaged in micro-businesses. The results showed a significant improvement in participants' understanding and involvement in applying digital marketing strategies, as well as utilizing social media and affiliate tools for product promotion. The enthusiasm was reflected in the high participation during both the discussion and practical sessions. This activity made a positive contribution by promoting digital transformation among local MSMEs and increasing their competitiveness in the digital economy era.

Literasi Keuangan Digital Bagi Generasi Muda di Pimpinan Daerah ‘Aisyiyah (PDA) Karanganyar erika, civi; Setiyawan, Ayuk; Amalina, Nur; Aditya, Adik; Mumtaz, Lutfiyah
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 5 No. 2 (2025): Agustus 2025 - Januari 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v5i2.5056

This community service aims to provide education and training on the importance of digital financial literacy to the younger generation under the auspices of the Regional Leadership of ‘Aisyiyah (PDA) Karanganyar.The target participants of this program are members of the Aisyiyah School of Entrepreneurship (SWA), consisting of orphaned youth living in the Aisyiyah Girls’ Orphanage dormitory. The challenge faced by PDA Karanganyar itself is the lack of financial literacy education and entrepreneurship training. Therefore, we provide a solution by carrying out community service through education and training for the young generation of SWA. Digital financial literacy is very important to apply in daily life. Advancing technology requires us to adapt to current situations and conditions. With digital financial literacy education for young people, it is expected that they will be able to manage finances wisely, make use of facilities to simplify tasks, avoid impulsive spending, and prevent negative impacts of digital finance such as online loans (pinjol). The method used in this community service is lectures, delivering material related to the benefits and importance of digital financial literacy education for the younger generation. The results of the community service show that participants understood the material presented, as evidenced by their enthusiasm in asking questions and actively participating in discussions. It is hoped that from the results of this community service, participants will be able to apply digital financial literacy in their daily lives and inspire other young people to understand the importance of digital literacy and have the courage to start entrepreneurship. The plan for the next community service program is to provide training on how to maximize promotion through social media, start a business, and utilize affiliate marketing on their social media platforms.

Literasi Keuangan Digital Bagi Generasi Muda di Pimpinan Daerah ‘Aisyiyah (PDA) Karanganyar civi erika; Ayuk Setiyawan; Nur Amalina; Adik Aditya; Lutfiyah Mumtaz
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 5 No. 2 (2025): Agustus 2025 - Januari 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v5i2.5056

This community service aims to provide education and training on the importance of digital financial literacy to the younger generation under the auspices of the Regional Leadership of ‘Aisyiyah (PDA) Karanganyar.The target participants of this program are members of the Aisyiyah School of Entrepreneurship (SWA), consisting of orphaned youth living in the Aisyiyah Girls’ Orphanage dormitory. The challenge faced by PDA Karanganyar itself is the lack of financial literacy education and entrepreneurship training. Therefore, we provide a solution by carrying out community service through education and training for the young generation of SWA. Digital financial literacy is very important to apply in daily life. Advancing technology requires us to adapt to current situations and conditions. With digital financial literacy education for young people, it is expected that they will be able to manage finances wisely, make use of facilities to simplify tasks, avoid impulsive spending, and prevent negative impacts of digital finance such as online loans (pinjol). The method used in this community service is lectures, delivering material related to the benefits and importance of digital financial literacy education for the younger generation. The results of the community service show that participants understood the material presented, as evidenced by their enthusiasm in asking questions and actively participating in discussions. It is hoped that from the results of this community service, participants will be able to apply digital financial literacy in their daily lives and inspire other young people to understand the importance of digital literacy and have the courage to start entrepreneurship. The plan for the next community service program is to provide training on how to maximize promotion through social media, start a business, and utilize affiliate marketing on their social media platforms.

The Role of the Creative Economy in Enhancing the Competitiveness of Traditional Herbal SMEs: A Mediation Analysis of Innovation Capability Ayuk Setiyawan; Fida' Husain; Aulia Uswatun Khasanah; Aulia Galuh Ani Sekar Arum; Nofia Fajar Ramahdan
Jurnal Manajemen Dayasaing Vol. 28 No. 1 (2026): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v28i1.18551

The rapid development of the creative economy requires traditional herbal small and medium enterprises (SMEs) to improve their competitiveness. However, many herbal SMEs still face challenges in innovation, packaging, and marketing. This study aims to analyze how strengthening innovation capability can enhance the competitiveness of traditional herbal SMEs. The research employed a quantitative approach using a survey of 70 traditional herbal SME owners and managers. Data were analyzed using descriptive statistics, reliability and validity testing, correlation analysis, path analysis, and mediation analysis. The results show that digital media, storytelling, and collaboration positively influence innovation capability, while product innovation has a negative effect. Furthermore, innovation capability strongly mediates the relationship between creative economy elements and competitiveness, with digital media being the most dominant factor. These findings highlight the importance of digital literacy, collaboration, and authentic product narratives in strengthening the competitiveness of traditional herbal SMEs.

SMEs Performance and Halal Food Supply Chain Ayuk Setiyawan; Muzakar Isa; M. Farid Wajdi
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 18 No 1 (2023): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v18i1.2023.pp62-71

The food and beverage business has a strategic role in the economy and food security, where 90% of national food products are provided by SMEs. SMEs also control 99.9% of the industrial market, absorb 97% of the national workforce and contribute 60% to GDP. On the other hand, food and beverage SMEs have the lowest resistance to the COVID-19 pandemic, so efforts need to be made to strengthen organizational resilience to the uncertainty of the business environment. This study aims to describe the food and beverage business supply chain, analyze the level of business efficiency and analyze the key variables of the performance of food and beverage SMEs in Surakarta City after the covid-19 pandemic. This research uses supply chain analysis, efficiency analysis and structural analysis. Supply chain analysis uses descriptive qualitative analysis. Efficiency analysis uses a non-parametric approach whose defeat uses DEAP. Analysis of determining the key variables of SME performance using structural analysis. The study used 20 variables to be processed into key variables for the performance of SMEs. The research involves academia, business, government, and the community (ABGC) in FGDs to obtain a comprehensive study. Data analysis using structural analysis using MICMAC.The results of the study explain that the performance of food and beverage SMEs was influenced by the product supply chain, there are still many food and beverage businesses that have not yet reached the level of efficiency, either in resource allocation or in achieving output. The results also explain 5 key variables out of 20 variables that are used to determine the main variables that have a high influence in supporting business performance, namely achievement-oriented, effective marketing, optimism, market understanding, and risk management.Â

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