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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences E-JRM
Nur Diana Khalidah
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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The Influence of Video Marketing, User Generated Content on Purchase Intention through Brand Awareness as Intervening Variables Nur Diana Khalidah; Siti Asiyah; M. Ridwan Basalamah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7500

Abstract

This study aims to determine the development of Digital Marketing in Sumenep Regency, especially in the Jamjamyeon business, namely by analyzing the effect of Video Marketing and User Generated Content on Purchase Intention both directly and indirectly through Brand Awareness as an intervening variable. The sample in this study was determined by purposive sampling technique. The type of data in this study is primary data with a guttman scale. The data collection technique used a questionnaire and the data analysis method used in this study was the Partial Least Square (PLS) method. The results of the study show that Video Marketing has no effect on Purchase Intention, but Video Marketing has an effect on Brand Awareness. User Generated Content has no influence on Purchase Intention and Brand Awareness. And Brand Awareness has no effect on Purchase Intention. As for the indirect effect, Brand Awareness is unable to mediate the effect of Video Marketing and User Generated Content on Purchase Intention.
Analisis Pengaruh Manajemen Aset Terhadap Kinerja Keuangan Perusahaan (Studi Kasus Pada Perusahaan Manufaktur Yang Terdaftar di Bursa Efek Indonesia Periode 2016-2018) Nur Diana Khalidah; Budi Wahono; Ety Saraswati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 05 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1294.761 KB)

Abstract

ABSTRACTAssets management is needed to set management of assets companies that in line with  the goal of the company which is to get maximum profits with minimum costs. This study was conducted to determine the effect of assets management measured with Inventory Turnover Ratio ( ITO ), Fixed Asset Turnover Ratio ( FATO ) and the total Asset Turnover Ratio ( TATO ) Towards performance of the financial measured with Return On Asset Ratio ( ROA ) The population and sampel in this study is the manufacturer company in industrial sector and consumption goods subsector food and beverages listed on the stock exchanges of indonesia during 2016-2018. Its technique is purposive sampling. There are 17 companies in accordance with the criteria of the research. Its method in the data collection uses documentation that in the form of its financial report of the company. Its analysis is double regressing  with test hypothesis partial and simultan. The results of research is known that variable Management assets measured with Inventory Turnover Ratio ( ITO ), Fixed Asset Turnover Ratio ( FATO ) and the total Asset Turnover Ratio ( TATO ) influential on variable performance of the financial measured with Return On Asset Ratio ( ROA ).  Key word: Inventory Turnover Ratio (ITO), Fixed Asset Turnover Ratio (FATO), Total Asset Turnover Ratio (TATO) dan Return On Asset Ratio (ROA)
Co-Authors Basalamah, Muhammad Ridwan Saraswati, Ety Siti Asiyah