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Penerapan Business Model Canvas (BMC) Untuk Mendorong Mindset Kewirausahaan Di Kalangan Mahasiswa Universitas Islam Malang Athia, Ita; Saraswati, Ety; Normaladewi, Andi
JU-ke: Jurnal Ketahanan Pangan Vol 2, No 1 (2018): JU-Ke
Publisher : Universitas Islam Malang

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Abstract

Pengangguran usia produktif merupakan tantangan besar bagi Indonesia dalam memasuki pasar bebas dan persaingan global. Penciptaan wirausaha muda adalah solusi yang bisa ditempuh untuk melipatgandakan pertumbuhan ekonomi. Indonesia menciptakan 700 ribu orang sarjana setiap tahunnya, tetapi masih banyak mahasiswa Indonesia yang kurang berminat berwirausaha. Ketidakpahaman berwirausaha menyebabkan  para mahasiswa lebih banyak bermindset mencari pekerjaan daripada menciptakan pekerjaan. Penelitian ini bertujuan untuk memberikan pemahaman kepada mahasiswa akan pentingnya berwirausaha dan mendorong tumbuhnya jiwa kewirausahaan (entrepreneurial Mindset) pada mahasiswa dengan mengadakan pengenalan dan pendalaman  Business Model canvas (BMC), sehingga mahasiswa lulusan Unisma Malang mampu menjalankan usaha dan nantinya mampu menjadi pencipta lapangan kerja (job creator).Penelitian ini dilakukan secara kualitatif dan kuantitatif. BMC akan diperkenalkan pada mahasiswa yang mengikuti mata kuliah kewirausahaan lanjutan. Selama 3 bulan (seminggu 1x pertemuan), mahasiswa akan diajarkan materi BMC dan penerapannya. Kemudian akan diukur secara kuantitatif untuk mengetahui pengaruh penerapan BMC terhadap mindset kewirausahaan mahasiswa. Responden dalam penelitian ini adalah mahasiswa Fakultas Ekonomi UNISMA , semester 6 yang telah mendapatkan mata kuliah kewirausahaan lanjutan, dimana mereka belum pernah mendapatkan pengenalan dan materi BMC sebelumnya. Sampel diambil berdasarkan simple random sampling sebanyak 88 orang mahasiswa. Analisis data yang dipakai adalah Regresi Linier Sederhana dengan menggunakan SPSS. Hasil penelitian menunjukkan bahwa secara significant BMC mempengaruhi mindset berwirausaha mahasiswa secara metode (cara menjalankan bisnis), elemen bisnis (mengetahui komponen-komponen yang diperlukan dalam bisnis), serta strategi (memanfaatkan peluang yang dimodifikasi untuk mengurangi resiko). Model visualisasi yang disajikan BMC memudahkan mahasiswa dalam memetakan bisnis, berinovasi dan berkreasi, berpikir simple, mengkolaborasikan seluruh elemen yang dibutuhkan dalam menjalankan bisnis, dan memanfaatkan peluang. BMC sangat efektif dipakai sebagai alat model bisnis yang memudahkan pemahaman mahasiswa dalam menjalankan usaha/bisnis, sehingga BMC perlu diperkenalkan dan dimasukkan dalam materi mata kuliah kewirausahaan di lingkungan Universitas Islam Malang untuk meningkatkan mindset kewirausahaan mahasiswa. Keywords: business model canvas (BMC), entrepreneurial mindset, business model
Pemberdayaan Masyarakat Pada UKM Depo Air Minum Tirta Barokah Dan Bakso Tuna Cintaku Aleria Irma Hatneny; Ahmad Subhan Mahardani; Ety Saraswati
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 2, No 1 (2019): Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (281.111 KB) | DOI: 10.33474/jipemas.v2i1.1604

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Indonesia has a large fishery resource, since most of the area covered by oceans. Therefore, the availability of national fish is enough to support the needs of the fish processing industry. The fishery potential can be a challenge for the people of the coastal area to convert it into a product that has economic value added. The potential of fishery resources in the coastal south, Village Sitiarjo, District Sumbermanjing Wetan, Malang district has not received empowerment program well. The majority of people in the region still lags behind economically. The Community Service Program was aimed to make economic empowerment of the target society of SME-based on fish meatballs production and drinking water depots. The implementation methods were carried out in several stages: data collection, planning, implementation, monitoring, feedback, and final evaluation. The model implemented was intensive training and assistance to obtain the maximum output corresponding to the objectives of the community service program. The results of this community service are to encourage the fish processing industry in the area to improve people's welfare and to overcome the problem of the water crisis in the target communities.
The Ease of Investing in Indonesia's Capital Market Based on Improved Financial Literacy, Investment Community and Capital Market School Moh. Fathur Rozi; Jeni Susyanti; Ety Saraswati
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i2.1981

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Indonesia is predicted to have the 4th largest GDP in the world by 2050. One of the major contributors to GDP is investment. Based on KSEI data (2020) the number of investors in Indonesia is still 3.27 million investors or 1.73% of the total productive age population. This proves that Indonesia still needs encouragement to become the country with the 4th largest GDP in the world. One form of this encouragement is to increase people's financial literacy. Data from OJK (2019) states that the financial literacy index of the Indonesian people rose from 29.7% in 2016 to 38.03% in 2019. The investment community is one of the drivers and the ISP community is one of the capital market education activists. The importance of improving financial literacy, the investment community and capital market schools for the ease of investing is an important point to help make Indonesia a country with the 4th largest GDP in the world. The purpose of this study was to determine whether there is an influence between financial literacy, investment community and capital market schools on the ease of investing. The method that used is quantitative with a survey approach. The results show that there is an influence between financial literacy, the investment community and the capital market on the ease of investing, which means that if there is an increase in financial literacy, the investment community and capital market schools, there will also be an increase in the ease of investing.
IMPLEMENTASI MODEL DIAMOND PORTER DALAM MEMBANGUN KEUNGGULAN BERSAING PADA KAWASAN AGROWISATA KEBUN BELIMBING NGRINGINREJO BOJONEGORO Ety Saraswati; Aleria Irma Hatneny; Andi Normala Dewi
Jurnal Ilmu Manajemen (JIMMU) Vol 4, No 2 (2019): SEPTEMBER
Publisher : MAGISTER MANAJEMEN UNISMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (81.277 KB) | DOI: 10.33474/jimmu.v4i2.2732

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This study aims to examine the competitive advantage analysis through the Porter’s diamond model in Agrotourism Ngringinrejo Bojonegoro. The research method used is descriptive with qualitative approach. Data collection techniques are done by interview, observation and documentation. The results showed important determinant in the competitive advantage of Agrotourism Ngringinrejo Bojonegoro, in accordance with the diamond porter model, consist of factor conditions; demand conditions; firms structure, strategy and competition; related and supporting industries; and government roles. The difference of each determinant of competitive advantage has implications for sustainability advantages which based on four main dichotomies, consist of government involvement, ownership structure, market (which is entered by the industry), and expansion of other areas that are not controlled (urban sprawl). The generic strategy formulation that is suitable for Agrotourism Ngringinrejo is a focus strategy, by building capacity to carry out innovations and research beyond increasing agricultural productivity, as well as building artificial tourism facilities to support competitiveness.Keywords:  Tourism Competitive Advantage Models, Sustainable Competitive Advantage, Generic Strategies
Market Orientation, Service Quality on Customer Satisfaction and Loyalty: Study on Sharia Banking in Indonesia Ety Saraswati
Golden Ratio of Marketing and Applied Psychology of Business Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v2i1.157

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This study aims to analyze: 1) the effect of market orientation on customer satisfaction. 2) the effect of service quality on customer satisfaction. 3) the effect of market orientation on customer loyalty. 4) the influence of service quality on customer loyalty. 5) the influence of customer satisfaction on customer loyalty. 6) effect of market orientation on customer loyalty through customer satisfaction. 7) service quality towards customer loyalty through customer satisfaction. The sample of this study are 170 respondent; data collection use online-survey. The analysis technique used is Structural Equation Modeling with AMOS. the results of this study show that: 1) market orientation has a positive and significant effect on customer satisfaction. 2) service quality has a positive significant effect on customer satisfaction. 3) market orientation has an insignificant effect on customer loyalty. 4) service quality has a positive-significant effect on customer loyalty. 5) customer satisfaction has a positive-significant effect on customer loyalty. 6) market orientation has a positive and significant effect on customer loyalty through customer satisfaction. 7) service quality affects loyalty through customer satisfaction. improve market orientation so that customer loyalty is acknowledged through customer satisfaction. Further, improve market orientation through customer satisfaction to provide increased fidelity to customers.
NILAI-NILAI INDIVIDUAL WIRAUSAHA SEBAGAI SUMBERDAYA STRATEGIS DALAM PROSES PEMBENTUKAN KEUNGGULAN KOMPETITIF (Studi Kasus di Unit Usaha Waralaba CV. Inti Sukses Pratama Malang) Aleria Irma Hatneny; Ety Saraswati; Hariri Hariri; Ita Athia
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 8 No 1 (2018): Performance : Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.414 KB) | DOI: 10.24929/feb.v8i1.464

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From the GEM report (Global Entrepreneurship Monitor) small and mediumenterprises can contribute 57% to GDP Indonesia, including entrepreneurship. While thephenomenon is still visible weak competitiveness capabilities in which the data fromGlobal Competitiveness Report 2016-2017 rank Indonesia decreased. The number ofentrepreneurs is also relatively small compared to neighboring countries. From theperspective of entrepreneurship spirit is interesting to examine the values of individualentrepreneurs who have an important role to competitiveness. How the role of individualvalues of entrepreneurs in the process of forming competitive advantage that has highcompetitiveness. From the results of research and discussion obtained the conclusion thatthere are 5 individual values of entrepreneurs are important based on the intensity ofentrepreneurial activity. Individual values are integrated in such a way in corporatestrategy that proved to be an important capital that plays a strategic role for the processof achieving competitive advantage and competitiveness of business organizations.
Analisis Strategi Segmenting, Targeting dan Positioning Pengaruhnya terhadap Keputusan Konsumen Menggunakan Produk Hijab Merek Azara Deni Irfa Yanti; Ety Saraswati
JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Vol 3, No 1 (2020): Agustus 2020
Publisher : STIE Kertanegara Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47201/jamin.v3i1.67

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The purpose of this study is to determine empirical evidence about the effect of strategy Segmentation, Targeting, and Positioning of Product Brand Purchasing Decisions azara brand hijab at a lecturer at the University of Islam Malang. The research method in this research is to use the linear regression method with the processed data are Segmenting (X1), Targeting (X2), Positioning (X3) and Decision Purchase (Y). This type of research is explanatory associative with quantitative approach. In this study, the population is a lecturer at the University of Islam Malang the number of samples used by 100 respondents. The analytical method used in this study is multiple regression. Data analysis technique used multiple regression analysis technique using SPSS version 24.00. Research result shows that the coefficient of determination (R2) that of all the independent variables Segmenting (X1) Targeting (X2) and Positioining (X3) have the ability to explain variations of the decision dependent variable Purchase (Y) of 0.145 or 14.5% while the remaining 0.855 or 85.5% is explained by variables other. There is a significant effect of the Segmenting (X1) Targeting (X2) and Positioning (X3) variables simultaneously affect the dependent variable, namely the Purchase Decision (Y).
Pengaruh Leverage, Likuiditas, Profitabilitas, Ukuran Perusahaan, Dan Tingkat Pertumbuhan Perusahaan Terhadap Kebijakan Dividen (Studi Empiris Pada Perbankan Yang Terdaftar Di Bursa Efek Indonesia Tahun 2017-2019) Vika Septirini; Ronny Malavia Mardani; Ety Saraswati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 05 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study to analyze the effect of leverage, liquidity, profitability, company size, and company growth rate on dividend policy in banks listed on the Indonesia Stock Exchange in 2017-2019. In this study, there are 5 (five) independent variables, namely leverage is proxied by debt to equity ratio (DER), liquidity is proxied by current ratio (CR), profitability is proxied by return on assets (ROA), company size, and company growth rate. The dependent variable in this study is dividend policy proxied by the dividend payout ratio (DPR). The population in this study were all banking companies listed on the Indonesia Stock Exchange (IDX) for the 2017-2019 period with a total of 44 banking companies. Sampling technique using purposive sampling method obtained a sample of data as many as 11 banking companies. The research data collection method uses the method of data documentation. The data analysis technique in this study used panel data regression with software eviews 9. The results showed that partially DER had a negative and insignificant effect on DPR. CR and Size each have a positive and non-significant effect. ROA and growth have a negative and significant effect on the DPR. Keywords: leverage, debt to equity ratio (DER), liquidity, current ratio (CR), profitability, return on assets (ROA), firm size, firm growth rate, dividend policy, dividend payout ratio (DPR).
PENGARUH LIKUIDITAS, LEVERAGE, DAN PROFITABILITAS TERHADAP FINANCIAL DISTRESS (Studi Kasus Pada Perusahaan Sub Sektor Tekstil Dan Garmen Di BEI Tahun 20172019) Reza Audia W.A; Budi Wahono; Ety Saraswati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No 11 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT  The purpose of this study was to determine the effect of Liquidity, Leverage, and Profitability on Financial Distress (Case Study of Textile and Garment Sub Sector Companies on the Stock Exchange in 2017-2019). The population in this study uses the textile and garment sub-sector companies on the Stock Exchange in 2017-2019 with a total of 22 companies. Determination of the sample is based on the purposive sampling method, using sample determination criteria, namely the textile and garment sub-sector companies listed on the Stock Exchange in 2017-2019, the textile and garment sub-sector companies that publish financial statements in 2017-2019, companies that have full information on data related to this research. Based on the sample criteria. Based on the sample criteria, 20 companies were used as samples. Data analysis techniques in this study used logistic regression analysis. The results showed that liquidity and leverage did not have a significant effect on financial distress, whereas profitability had a significant negativeeffect onfinancial distress.   Keywords: Liquidity, Leverage, Profitability and Financial Distress.
Pengaruh Struktur Modal Terhadap Nilai Perusahaan Dengan Kinerja Perusahaan Sebagai Variabel Intervening (Studi Empiris Pada Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia Tahun 2017-2019) Iin Cahyaningsih; Ronny Malavia Mardani; Ety Saraswati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 03 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to determine how the effect of the capital structure proxied using DER, DAR, and EAR on firm value with firm performance as an intervening variable. This research uses quantitative research and purposive sampling method is chosen in selecting the sample. All manufacturing companies listed on the Indonesia Stock Exchange (IDX) were sampled in this study, during the 2017-2019 research period. The results of the analysis in this study that there is a significant positive effect of capital structure on firm value. There is a significant positive effect of capital structure on company performance. The results of the analysis using the intervening variable are that there is an indirect effect between capital structure on firm value and firm performance as an intervening variable. Keywords: Capital Structure, Firm Value, and Firm Performance.
Co-Authors Abdillah, Achmad Fikri Abil Abdul Qodir Djaelani Achmad Agus Prioyono Achmad Agus Priyono Afi Racmat Slamet Agustina, Iin Ahmad Azmil Marrom Ahmad Muhayan Arif Ahmad Rifai Aisyah Wulandari Akbar, M. Ananda Fajar Akhmad Azhar Khurri Aldrian Saputra Aleria Irma Hatneny Alfi Nur Mufida Alfin Aulia Rahman Alma Tika Agustin Amalyani, Meifiana Andi Normala Dewi Andi Normaladewi Aprilia Dyah Wulandari Ari Kartiko Assagaf, Nurul Syifa Aulia Sukma Rachmawati Bagus Prasetyo Basalamah, Muhammad Ridwan Bellanti, Silvan Brian Inggrid Alvandy Budi Wahono Chamid Alif, A’an Abdul Citra Damayani Prayogiyanto Citra Nurul Hidayati Deni Irfa Yanti Dimas, Moh Fahrezi Fajjar Mustofa Fasahri, Nuril Ramadhan Fa’jiah, Cholifatul Febryansyah, Dany Ferlian Ramadhan Gilang Romadhon Hadi Sunaryo Hariri, Hariri Hariri, Hariri Hatneny, Aleria Irma Hendri Kurniawan, Hendri Iin Cahyaningsih Ilham Febriansyah Isma, Viona Aulia Isnaini Firdayanti Ita Athia Izza, Nikmatul Jeni Susyanti Jumani Jumani Kartika Rose Rachmadi Ketut Tirtayasa M. Agus Salim M. Agus Salim Al Fathoni M. Hufron Mahardani, Ahmad Subhan Malinda, Elsa Masriyani Masriyani Mas’udah, Nia Arifiana Maulana, Muhammad Naufal Aulia Mawardi, Muhammad Cholid Moh. Fathur Rozi Moh. Fathur Rozi MUHAMMAD AGUS SALIM Muhammad Fadil Muhammad Muslihul Hadi N. Rachma nanang tri haryoko Nanda Sasqia Zahro Niken Cahyani Agungtya Nindya Cahyaningrum Novitasari Novitasari Nur Diana Khalidah Nur Faidah Nur Fatimah Nur Halimatus Sa’diyah Nur Hidayati Nur Hidayati Nuratul Amaliah Nurhidayah Nurhidayah Nurmala Yunita Nurul Qomariah Priyambudi, Arif Putri Ekawati Ratma Ana Tasya Reza Audia W.A Rizal, Syarif Ali Rois Arifin Ronny Malavia Mardani Ronny Malavia Mardani Safira, Annisa Ayu Safrillia, Dea Sanjaya, Anggun Sri Tyas Listia Sujarwo, Revi Moury Putri Taufiqulhakum, M Fadhila Ubaydillah, Awaluddin Ulya, Arifah Izzatul Vachriyanti, Asma’ul Noer Vika Septirini Wahyuningtyas, Novianur Widarko, Agus Windy Tri Yuniar Wulan, Aisyah Dwi Fajar Yasmin, Raisya A Yulianti, Nur Afni Zuhri, Haszaghi Ramadhan