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Oni Syahroni
Universitas Bina Bangsa
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PENDAMPINGAN UMKM DESA MUARA KECAMATAN WANASALAM MELALUI STRATEGI PEMASARAN ONLINE UNTUK KELOMPOK USAHA BERSAMA KARYA MANDIRI Basuki Rakhim S P; Oni Syahroni; Tazkia Kalda P; Vita Maulana; Maulana Yusuf; Uswatun Hasanah
JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 2 No. 1 (2022): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.148 KB) | DOI: 10.55883/jipam.v2i1.33

Abstract

The purpose this study to determine the marketing strategies carried out by MSME actors, especially in the city of South Tangerang. One of the marketing strategies is through E-commerce. E-commerce is the process of buying and selling products electronically. E-Commerce itself has grown in recent years and is slowly replacing traditional shops. The data analysis method used in this research is descriptive qualitative, namely descriptive does not provide treatment, manipulation or modifying the variables studied, but describes a condition as it is. The only treatment given is the research itself, which is carried out through observation, interviews, and documentation. The results showed that MSMEs, especially in the city of South Tangerang, use marketing strategies through E-commerce. So, that their product sales and skills can increase
Co-Authors Maulana Yusuf Tazkia Kalda P Uswatun Hasanah Vita Maulana