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All Journal Ceria: Jurnal Program Studi Pendidikan Anak Usia Dini Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Uswatun Hasanah
Universitas Bina Bangsa
Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences Other

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PENDAMPINGAN UMKM DESA MUARA KECAMATAN WANASALAM MELALUI STRATEGI PEMASARAN ONLINE UNTUK KELOMPOK USAHA BERSAMA KARYA MANDIRI Basuki Rakhim S P; Oni Syahroni; Tazkia Kalda P; Vita Maulana; Maulana Yusuf; Uswatun Hasanah
JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 2 No. 1 (2022): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.148 KB) | DOI: 10.55883/jipam.v2i1.33

Abstract

The purpose this study to determine the marketing strategies carried out by MSME actors, especially in the city of South Tangerang. One of the marketing strategies is through E-commerce. E-commerce is the process of buying and selling products electronically. E-Commerce itself has grown in recent years and is slowly replacing traditional shops. The data analysis method used in this research is descriptive qualitative, namely descriptive does not provide treatment, manipulation or modifying the variables studied, but describes a condition as it is. The only treatment given is the research itself, which is carried out through observation, interviews, and documentation. The results showed that MSMEs, especially in the city of South Tangerang, use marketing strategies through E-commerce. So, that their product sales and skills can increase
Strategi Pemasaran Guardian Ramayana Kota Serang Dalam Meningkatkan Penjualan Produk Wardah Dewi Ilma Agustin; Rosanti; Uswatun Hasanah; Ani Gusliyani; April Laksana
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.818

Abstract

The cosmetic industry is currently experiencing rapid growth and intense competition in the personal care and cosmetic market, both domestically and internationally. Purchasing decisions for cosmetics are influenced by various factors, including price, product quality, and advertising. In this era of globalization, companies face opportunities and challenges from external and internal factors. Marketing plays a crucial role in achieving company success by satisfying consumer needs. Implementing marketing strategies that consider the four elements of the marketing mix product, price, place, and promotion along with a SWOT analysis is necessary to adjust to changes in the market.. This research focuses on Guardian, a leading health and beauty retailer in Indonesia, specifically analyzing the marketing strategies of Wardah cosmetic products. Through qualitative descriptive research, including direct interviews with experts in the field, The analysis uncovers the strengths, weaknesses, opportunities, and threats of Wardah, along with its strategies related to the 4P strategies. Key findings highlight the strong brand reputation, challenges of price competition, and the continuous need for product innovation and market adaptation. By optimizing strengths, addressing weaknesses, leveraging opportunities, and anticipating threats, Wardah can enhance its marketing strategy at Guardian Ramayana Serang and maintain its competitive position in the cosmetic market. Effective marketing strategy integration, such as direct distribution, careful price monitoring, and diverse promotional channels, provides a solid foundation for Wardah's sustainable growth and positive image in the cosmetic market.
Implementation of STEAM Learning in Telling Aspects of Cognitive Development in Children Aged 5-6 Years at Al Ihsan Kindergarten, Cikande Uswatun Hasanah; Nuryati Nuryati; Umalihayati Umalihayati
Ceria: Jurnal Program Studi Pendidikan Anak Usia Dini Vol. 15 No. 1 (2026): (Part 2) Ceria Jurnal Pendidikan Anak Usia Dini
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/ceria.v15i1.15284

Abstract

This research is motivated by the learning implemented in schools is still conventional and monotonous, namely in the form of giving assignments to thicken letters, draw and color so that is does not stimulate children’s thinking skills. The study aims to describe the implementation of steam learning in developing aspects of cognitive development in children agen 5-6 years at Al Ihsan Cikande. The subjects of this study were 8 children. This study uses a descriptive qualitative method with data collection techniques through observation, interviews, and documentation, the date were analyzed using Miles & Huberman’s model, which includes data reduction, data display, and conclusion drawing/verification. The research findings show that the application of STEAM learning through projeck-based play and the use of loose parts provides learning experiences that encourage children to think critically, logically, and symbolically, and to explore various ways of solving problems. This study concludes that STEAM learning provides meaningful learning experiences necessary to support the cognitive development of early childhood through active and exploratory learning processes.
Strategi Pemasaran Guardian Ramayana Kota Serang Dalam Meningkatkan Penjualan Produk Wardah Dewi Ilma Agustin; Rosanti; Uswatun Hasanah; Ani Gusliyani; April Laksana
Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.818

Abstract

The cosmetic industry is currently experiencing rapid growth and intense competition in the personal care and cosmetic market, both domestically and internationally. Purchasing decisions for cosmetics are influenced by various factors, including price, product quality, and advertising. In this era of globalization, companies face opportunities and challenges from external and internal factors. Marketing plays a crucial role in achieving company success by satisfying consumer needs. Implementing marketing strategies that consider the four elements of the marketing mix product, price, place, and promotion along with a SWOT analysis is necessary to adjust to changes in the market.. This research focuses on Guardian, a leading health and beauty retailer in Indonesia, specifically analyzing the marketing strategies of Wardah cosmetic products. Through qualitative descriptive research, including direct interviews with experts in the field, The analysis uncovers the strengths, weaknesses, opportunities, and threats of Wardah, along with its strategies related to the 4P strategies. Key findings highlight the strong brand reputation, challenges of price competition, and the continuous need for product innovation and market adaptation. By optimizing strengths, addressing weaknesses, leveraging opportunities, and anticipating threats, Wardah can enhance its marketing strategy at Guardian Ramayana Serang and maintain its competitive position in the cosmetic market. Effective marketing strategy integration, such as direct distribution, careful price monitoring, and diverse promotional channels, provides a solid foundation for Wardah's sustainable growth and positive image in the cosmetic market.
Co-Authors Ani Gusliyani April Laksana Dewi Ilma Agustin Maulana Yusuf Nuryati Nuryati Oni Syahroni Rosanti Tazkia Kalda P Umalihayati Umalihayati Vita Maulana