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Nortje M. Benu
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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KAJIAN MODAL SOSIAL PADA KELOMPOK TANI DI DESA TUMANI KECAMATAN MAESAAN KABUPATEN MINAHASA SELATAN (Kelompok Tani Esa Waya dan Kelompok Tani Sinar Mas) Youdi ., Mamahit; Welson M. Wangke; Nortje M. Benu
AGRI-SOSIOEKONOMI Vol. 12 No. 2A (2016)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (155.411 KB) | DOI: 10.35791/agrsosek.12.2A.2016.12819

Abstract

The objective of research is to examine Social Capital based on the elements of norm, network, trust, reciprocity, and values of the Esa Waya and Sinar Mas farmer groups. This research was conducted from May 2016 until July 2016, started from preparation until report compilation. The data used were in the form of primary data and secondary data. This research was carried out with purposive sampling technique. Fifty percent members of the population every farmer group. They are 11 members of Esa Waya group and 8 members of Sinar Mas group. Data analysis was done descriptively, served with using the table and then be interpreted. The result showed that, those elements of norm, network, trust, reciprocity, and values, social capital able to improve the existence and solidarity on the Esa Waya farmer group. The opposite, social capital has been reduced even has no longer on the Sinar Mas farmer group so that Sinar Mas farmer group was not progressed. In addition, the other factor is the age of Esa Waya group younger then Sinar Mas group. The education levels of the Esa Waya group higher than Sinar Mas group.
STRATEGI PEMASARAN KOPI BIJI SALAK “KOBISA” DI DESA PANGU KECAMATAN RA-TAHAN TIMUR KABUPATEN MINAHASA TENGGARA Gabriella F. Ompi; Caroline B.D. Pakasi; Nortje M. Benu
COCOS Vol. 8 No. 1 (2016)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v7i1.11378

Abstract

ABSTRACTSoutheast Minahasa Regency, one of the areas in North Sulawesi is a region with a leading sectors namely agriculture sector. Subdistrict Ratahan East is one of the districts in Southeast Minahasa Regency is known as a regional fruit "bark" is specifically located in the village of Pangu. It turned out that the content of this KOBISA has health benefits for the body humans. Many strategies regarding marketing mix 4P made by CV. Culinary Saguer namely: Product, price, place, promotion.Key words: marketing strategy, coffee beans salak, marketing mix
Co-Authors Caroline B.D. Pakasi Gabriella F. Ompi Welson M. Wangke Youdi ., Mamahit