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Aprillina Maritha Rosa Ginting
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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TINGKAT KEPUASAN KONSUMEN “MARKOBAR” DI KOTA MANADO Aprillina Maritha Rosa Ginting; Ribka M. Kumaat; Yolanda P.I. Rori
AGRI-SOSIOEKONOMI Vol. 14 No. 1 (2018)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (515.375 KB) | DOI: 10.35791/agrsosek.14.1.2018.18895

Abstract

This study aims to measure the Level of Costumer Satisfaction “Markobar” in Manado City viewed from aspects of product, price, place, promotion, and service. This research was conducted in May to July 2017. Using primary and secondary data with sampling technique sampling accidental and respondents as much as 30 people wuth measuring instrument used is Likert scale. Research result showed that consumer satisfaction level of “Markobar” in Manado City is 87,79 % with very satisfield intrepretation.
Co-Authors Ribka M. Kumaat Yolanda P.I. Rori