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All Journal Buletin Penelitian Sosek Pendas : Jurnah Ilmiah Pendidikan Dasar
Hanifah, Mulia
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary Other

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Marketing Strategies of Aska Soya Milk in Padang Hakimi, Rini; Hanifah, Mulia; Diana, Yusvi
Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Vol 12, No 23 (2010)
Publisher : Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (163.785 KB) | DOI: 10.33772/bpsosek.v12i23.5840

Abstract

Marketing activity is a key factor for the success in business. Success or failure of marketing is highly determined by the applied strategy. This research aimed to identify the factors that affect the volume of sales of ASKA Soy Milk and formulate marketing strategies that can be implemented by ASKA Soy Milk industry to increase the sales volume. This research was conduct with descriptive method. Data collected is the primary and secondary data. Sampling was carried out from retailers by using Cluster Random Sampling. The sample of the consumer is taken by Accidental Sampling and the sampling of the competitors is taken by Purposive. Factors that influence the sales volume of ASKA Soya Milk consist of internal factors such as diverse flavors, incomplete label and the simplicity of a packaging, short product durability, discounts for certain purchases, payment systems consignment, transportation for marketing and promotional. External factors that affect the sales volume of ASKA Soya Milk consist of the existence of local and non-local competitors who produce soy milk with a more attractive appearance and durability, the present of better technologies, and consumer loyalty. The strategy can be implemented by ASKA Soya Milk are: optimizing the use of existing marketing transportation, creating variations product size, complete labeling of products, expand the areas of product marketing, giving more alternate promotion, and providing discounts and rebates to consumers.
PELAKSANAAN KEGIATAN BERMAIN KARTU UNTUK MENINGKATKAN KEMAMPUAN MENGENAL HURUF HIJAIYYAH DI RAUDHATUL ATHFAL DHARMA WANITA PERSATUAN KOTA JAMBI Hanifah, Mulia; Mahluddin; Maria Ulfah, Siti
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.44681

Abstract

The introduction of Hijaiyyah letters is a fundamental skill that is important for early childhood as a foundation for reading the Qur'an. However, in the learning practice at RA Dharma Wanita Persatuan, Jambi City, several obstacles are still found, such as differences in children's abilities in recognizing letters, limited variation in learning media, and children's concentration that is not yet stable during learning activities. This research used a qualitative approach with a descriptive method. Data collection techniques were carried out through observation, interviews, and documentation. The research subjects included the school principal, classroom teachers, and children aged 5–6 years. The data obtained were then analyzed through data reduction, data display, and conclusion drawing. The results of the study showed that the Hijaiyyah letter card playing activities were carried out through planning, implementation, and evaluation stages. Teachers prepared media and learning activities that were adjusted to children's development, then introduced letters through matching card games, pronouncing letter sounds, and group games. This activity received a positive response because it made children more enthusiastic, active, and helped improve their ability to recognize Hijaiyyah letters. However, some children still experienced difficulties distinguishing letters with similar shapes, thus requiring further guidance. Supporting factors in the implementation of this activity included the availability of learning media, school support, and children's learning motivation, while inhibiting factors included differences in children's abilities, limited variation in learning media, and lack of concentration among some children.
Co-Authors Mahluddin Maria Ulfah, Siti Rini Hakimi Yusvi Diana