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All Journal Buletin Penelitian Sosek
Al Yasir, Muhammad Fiqram
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary

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The SWOT Analysis of Chicken Eggs Marketing Strategy in Konda District South Konawe Regency During the Covid-19 Pandemic Al Yasir, Muhammad Fiqram; Bahari, Bahari; Zani, Munirwan
Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Vol 24, No 1 (2022)
Publisher : Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (690.958 KB) | DOI: 10.37149/bpsosek.v24i1.24855

Abstract

This study aims to determine internal factors, external factors and alternative marketing strategies during the Covid-19 pandemic. This research was carried out in Lalowiu Village, Konda District, South Konawe Regency, from August 2021 to April 2022. The object of this research is Livestock Core Business using the case study method. The research analysis used quantitative descriptive analysis and SWOT analysis. The data used in this study are primary data and secondary data. The data collection technique used was interviews and recording. The results showed that the Livestock Core Business internals included transportation equipment, affordable egg prices, sources of capital, and location far from the market. And the external factors of the Livestock Core Business include; having retail customers in several places, being readily accepted in the market, many competitors, expensive feed resources, and road access. The strategy to market broiler eggs, namely the SO strategy, consists of increasing production and expanding and maintaining the existing market. ST strategy consists of increasing product quality and quantity and improving packaging. The WO strategy consists of adding human resources. The WT strategy includes adding partners in nearby cities and making organic feeds.
Co-Authors Bahari Bahari, Bahari Munirwan Zani, Munirwan