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All Journal Jurnal Penyuluhan Jurnal Studi Komunikasi dan Media Jurnal Ilmu Komunikasi Jurnal Penelitian dan Pengembangan Komunikasi dan Informatika Jurnal Studi Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Komunikasi Profesional Bricolage : Jurnal Magister Ilmu Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Communicare : Journal of Communication Studies Avant Garde Journal La Sociale Jurnal Riset Jurnalistik dan Media Digital Ranah Research : Journal of Multidisciplinary Research and Development Mediator: Jurnal Komunikasi

Agustinus Rusdianto Berto, Agustinus Rusdianto

Universitas Multimedia Nusantara

Author-ID : 592433

Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Audience Motives and Satisfaction on Accessing Online Tours at 360Â° Virtual Destinasi Indonesia Endah Murwani; Rismi Juliadi; Agustinus Rusdianto Berto; Rustono Farady Marta
Jurnal Penyuluhan Vol. 17 No. 2 (2021): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/17202134602

The tourism sector is one of the industries affected by the COVID-19 pandemic. Therefore, the Indonesian Ministry of Tourism and Creative Economy is developing a virtual tour innovation through the "360Â° Virtual Destinasi Indonesia" program. This research utilizes the Uses and Gratification Theory, which aims to determine the gratification sought and obtained in accessing the "360Â° Virtual Destinasi Indonesia". Typologies of needs types used are cognitive, affective, personal, and social integration dimensions. This research is explanative research with a survey method. The data were measured by comparing the average Gratification Sought (GS) and Gratification Obtained (GO), and then collected through an online questionnaire to 200 respondents who have accessed the "360Â° Virtual Destinasi Indonesia" program, using non probability sampling. Data were analyzed using paired t samples test. The results showed that the "360Â° Virtual Destinasi Indonesia" program fulfills cognitive and personal integration needs. On the other hand, the program does not provide satisfaction on the affective and social integration dimensions. The contribution of this research is it develops the uses and gratification theory in virtual reality and evaluation materials for the Indonesian Ministry of Tourism and Creative Economy.

USING FEAR AS PERSUASIVE MESSAGES STRATEGY IN ADVERTISING FOR ROAD SAFETY Agustinus Rusdianto Berto
Jurnal Penelitian dan Pengembangan Komunikasi dan Informatika Vol 6, No 2 (2015): JPPKI
Publisher : Puslitbang Literasi dan Profesi SDM Komunikasi dan Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Fear strategy has been widely used to approach and persuade the target audience in various road safety campaign messages in Indonesia. However, the factor of how the message perceived by each individual gives a challenge to the effectiveness of this strategy. This thesis examined the influence of perceiving of fear strategy messages in Korlantas Polri road safety advertisements, which aim to motivate younger audience using its resonances. The causal relationship between the strategy and how the message perceived was analyzed using the EPPM model (extended parallel process model) using path analysis. The data collection carried out on 85 privatevocational high school (SMK) students using the one-shot case study experiment design. The results showed that the perceived threats from the advertisement impacts and motivates the students to follow the recommendations from advertising messages, as mediated by an efficacy message. This only found in a group of students who have the resonance, while the other group who did not have the resonance can only be influenced by the message of efficacy. Keywords: extended parallel process model (EPPM), fear appeal, one-shot case study, resonance, road safety advertising

Can Social Customer Relationship Management Activities Evoke Customer Loyalty? (Study of Followers on the Twitter Account @gojekindonesia) Trisha Lohanda; Agustinus Rusdianto Berto
Jurnal Studi Komunikasi dan Media Vol 25, No 2 (2021): Jurnal Studi Komunikasi dan Media
Publisher : BPSDMP Kominfo Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31445/jskm.2021.4439

Gojek is Indonesia's most significant creative economy industry that implements a Social Customer Relationship Management (CRM) strategy by utilizing Twitter to build interaction and engagement with its customers for long-term goals. This study aims to determine the influence of Social CRM activities undertaken by the @gojekindonesia Twitter account on customer loyalty. Therefore, this research surveyed 281 followers of the @gojekindonesia account, selected using a systematic random sampling technique. Statistical analysis of the collected data discovered some interesting findings. First, most of the followers are individual customers –only a few are drivers and merchants– who also use other similar competitor applications. Nonetheless, secondly, the regression analysis found a powerful influence on Gojek's SCRM activities in inducing their loyalty (83,5%), especially on @gojekindonesia's ability to identify context and sentiment in their content creation (analytic dimensions) which encourage active engagement of customers in using various services in Gojek application (customer value dimension). Keywords: customer loyalty; Gojek Indonesia; social customer relationship management; Twitter

Sociocultural Information Gap in the Dive Tourism Industry: Evidence from Komodo National Park Agustinus Rusdianto Berto; Endah Murwani
Jurnal Ilmu Komunikasi Vol 20, No 1 (2022)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v20i1.5062

Through the perspective of partnership for Sustainable Development Goals (SDGs 17th), this study aims to identify and describe the information gaps among stakeholders of the dive tourism industry of Komodo National Park as one of the super-priority tourism destinations in Indonesia. Researchers studied documents, performed field observation, and conducted in-depth interviews with 20 stakeholders. Qualitative content analysis revealed several notable findings. First, the information gaps among stakeholders are generally linked to knowledge disparity about tourism-technical and local sociocultural issues. Sociocultural information, particularly on environment preservation issues, shows the tendency to predominate everyday discourse rather than tourism technical information. Second, the foreigner community appears to be better than local stakeholders at mastering the sociocultural information discourse, particularly in terms of collaboration on environment preservation information. Further studies are needed to examine the interaction among actors predominating the sociocultural information management and their strategies to collaborate in maximizing the role of Destination Management Organization-Destination Governance (DMO-DG).

Analisis Sentimen Jaringan Pesan Kolom Komentar Video Wonderful Indonesia 2022 Jagad Jawi Yang Dipengaruhi Budaya Anabel Yevina Mulyadi Wahyu; Agustinus Rusdianto Berto; Endah Murwani
Avant Garde Vol 10, No 2 (2022): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v10i2.2011

Video Wonderful Indonesia 2022 Jiwa Jagad Jawi merupakan video promosi destinasi wisata Pulau Jawa, yang menggunakan teknik digital storytelling. Video promosi tersebut diunggah melalui kanal YouTube resmi Wonderful Indonesia. Dalam hal ini, komentar pengguna YouTube dapat dimaknai sebagai reaksi secara khusus yang diberikan penonton. Komentar pun bisa dijadikan sebagai masukan Kemenparekraf dalam pembuatan video promosi pariwisata. Komentar yang dilontarkan oleh para aktor cenderung bersifat budaya. Dalam hal ini, brand experience dipengaruhi oleh budaya. Penelitian ini akan menganalisis jejaring sosial yang terbentuk dalam video promosi wisata. Metode yang digunakan penelitian ini menggunakan social media network analysis, untuk menganalisis pada level struktur jaringan, kelompok, dan aktor. Penelitian ini menggunakan pendekatan mix method, dimana menggabungkan penelitian kualitatif dan kuantitatif. Temuan penelitian ini menunjukkan bahwa struktur jaringan dalam video promosi ini terbentuk karena topik agama, bukan topik tentang destinasi wisata. Hal tersebut terjadi karena video promosi tersebut menampilkan tradisi sembahyang. Sebagian besar komentar yang dilontarkan para aktor berkonotasi positif, dengan mengungkapkan kekaguman terhadap Pulau Jawa. Hasil penelitian ini menunjukkan bahwa teknik storytelling memberikan pengaruh terhadap citra destinasi positif pada khalayak. Namun struktur jaringan yang terbentuk justru karena adanya topik tentang agama, bukan Pulau Jawa sebagai destinasi wisata. Padahal kata ‘Jawa’ telah disebut sebanyak 712 kali.

Storytelling, citra destinasi, dan pengalaman merek pada video promosi kementerian pariwisata dan ekonomi kreatif Wahyu, Anabel Yevina Mulyadi; Berto, Agustinus Rusdianto; Murwani, Endah
Jurnal Studi Komunikasi Vol. 6 No. 2 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i2.4928

The Ministry of Tourism and Creative Economy (Kemenparekraf) of the Republic of Indonesia is aggressively promoting tourist destinations with various policies after confirmed cases of Covid-19 decreased. Efforts to promote tourist destinations are created a positive image of Indonesian tourism destinations. The promotional video used storytelling techniques from Bali and Lake Toba, two Indonesian tourist destinations. This study aimed to determine the effect of the Ministry of Tourism and Creative Economy's tourism promotion videos using storytelling techniques on the image of the destination, mediated by brand experience. This study uses a quantitative approach with experimental research methods. The results of this study indicate that the storytelling in The Heart Beat of Toba (53.4%) and Earth Revitalisation (22.5%) videos influences the image of the destination mediated by brand experience.

Jaringan dan Komentar Viral Marketing Pantene Indonesia Miracles Hair Supplement Baru Pada Akun Youtube Pantene Indonesia Francisca Bertha Vistika Putri; Daniel Susilo; Agustinus Rusdianto Berto
Jurnal Komunikasi Profesional Vol. 6 No. 3 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Viral marketing is the main goal of marketers in conveying messages so that their products or services can be seen by many people. However, viral marketing does not always get a positive response from the public. In this study, the researcher wanted to see how the network was formed so that the advertisement for the New Pantene Miracles Hair Supplement could go viral and comment on the advertisement on Youtube. Apart from that, we also saw the impact of the Viral advertisement after several months of being broadcast on Youtube on other media such as Twitter. That way, this research is expected to be a reference for marketers in creating viral marketing. This research uses the social network analytic method by analyzing Youtube networks and comments with the help of the Netlytic and Gephi applications. The results found that the network on Youtube did not form a large group because many comments were independent, while in terms of comments tended to be positive. While on Twitter, a small network of conversations is still formed after three months of advertisements. However, the comments are more in the direction of the Pantene campaign about tired hair and the network is not large considering the number of people who post this content is not as many as when the ad was running.

Jaringan dan komentar sebagai identifikasi potensi krisis pada video Youtube Bondan Kartiko Kurniawan; Ilya Revianti Sunarwinadi; Agustinus Rusdianto Berto
Jurnal Komunikasi Profesional Vol. 6 No. 5 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Crisis can jeopardize the reputation and performance of the company. Crisis occurs when the results of the company's operational activities do not meet the expectations of stakeholders. In a crisis, social media has a role both in disseminating information and as a means of expressing opinions and discussing. Video entitled RRI MENJADI MEDIA PROPAGANDA PKS DAN FPI? I Shelter CSW is a video on the YouTube social media platform that contains criticism of RRI performance which was uploaded on the Cokro TV channel on 19 May 2021. This video was motivated by the resignation of the President Director (Director) of Radio Republik Indonesia (RRI) in May 2021 after being requested by the Council Supervisors (Dewas) because they are considered to have committed a number of serious violations by not controlling the reporting of RRI. Even though the President Director has resigned, the fatal error is still a public discussion. Reports also appear on online sites and social media. This research was conducted using the method of social network analysis (SNA) to analyze the structure of networks, groups, and actors. This study succeeded in finding the network structure in the video comments column, which commented on the neutrality of RRI. Most of the comments made by the actors gave a negative assessment of RRI with the words RRI and Kadrun dominating the comments.

Proses Pengambilan Keputusan Adopsi Inovasi Aplikasi Gramedia Digital Wa Ode Wulan Ratnaningsih; Endah Murwani; Agustinus Rusdianto Berto
Jurnal Komunikasi Profesional Vol. 6 No. 6 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

This study aims to determine how the process of consumers adopting Gramedia Digital application innovations and consumer behavior in making decisions about these innovations. The research is descriptive qualitative. The research subjects were 10 consumers of Gramedia Digital application users who were interviewed in depth. The results of the interview will be examined through the concept of diffusion and adoption of innovation as well as a consumer decision-making model which includes three stages, the input, process, and output stages. The results obtained consumers decide to use Gramedia Digital innovation based on five stages, awareness, interest, evaluation, trial, and adoption. The decision-making stage, the innovation adoption stage is carried out by consumers, namely accepting and using Gramedia Digital innovation products because they provide satisfaction to consumers. Consumers do not feel any cognitive dissonance after purchase, instead they make repeat purchases. Satisfied customers will make e-WoM, repeat purchases, and recommend innovative products, both digital books sold by Gramedia Digital and Gramedia Digital applications. Penelitian ini bertujuan untuk mengetahui bagaimana proses konsumen mengadopsi inovasi aplikasi Gramedia Digital serta perilaku konsumen dalam pengambilan keputusan terhadap inovasi tersebut. Penelitian bersifat kualitatif deskriptif. Subjek penelitian adalah 10 konsumen pengguna aplikasi Gramedia Digital yang diwawancara secara mendalam. Hasil wawancara akan diteliti melalui konsep difusi dan adopsi inovasi serta model pengambilan keputusan konsumen yang meliputi tiga tahapan yaitu, tahap masukkan (input), proses, dan keluaran (output). Hasil yang didapat Konsumen memutuskan untuk menggunakan inovasi Gramedia Digital berdasarkan pada lima tahapan, yaitu awareness, interest, evaluasi, trial, dan adopsi. Tahap pengambilan keputusan, tahap adopsi inovasi dilakukan konsumen, yaitu menerima dan menggunakan produk inovasi Gramedia Digital karena memberikan kepuasan pada konsumen. Konsumen tidak merasakan adanya disonansi kognitif setelah pembelian justru melakukan pembelian ulang. Pelanggan yang puas akan melakukan e-WoM, pembelian berulang, dan merekomendasikan produk inovasi baik buku digital yang dijual Gramedia Digital maupun aplikasi Gramedia Digital.

Di Balik Fanatisme Suporter Indonesia: Mobilisasi Dukungan Politik Melalui Tagar #SepakbolaKanjuruan vs #DukungPSSI 2022 Ratna Yustisia Purwaningtyas; Agustinus Rusdianto Berto; Endah Murwani
Jurnal Komunikasi Profesional Vol. 7 No. 3 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i3.6160

Tragedi Sepakbola Kanjuruan di Malang pada tanggal 1 Oktober 2022 menjadi perhatian dan perbincangan di media sosial Twitter yang memunculkan berbagai tagar diantaranya tagar #SepakbolaKanjuruan dan tagar #DukungPSSI. Melalui kedua tagar yang berbeda ini peneliti akan mengidentifikasi struktur jaringan, kelompok dan peran aktor dalam kedua tagar tersebut. Penelitian ini mengacu pada Theory of Digital Movement of Opinion (DMO) dan Digital Fandom. Tujuan dari penelitian ini adalah untuk mengetahui apakah tagar yang berbeda, yaitu tagar #SepakbolaKanjuruan dan tagar #DukungPSSI, dapat menghasilkan mobilisasi yang berbeda pada media sosial. Metode yang digunakan dengan pengumpulan data melalui media sosial twitter. Penelitian ini menggunakan pendekatan kuantitatif yang bersifat deskriptif. Data dikumpulkan melalui perbincangan di media twitter dengan tagar #sepakbolaKanjuruan dari tanggal 2 Oktober 2022 hingga 4 oktober 2022 menghasilkan 2500 tweet sedangkan perbincangan tagar #DukungPSSI dikumpulkan dari tanggal 14 November hingga 22 November 2022 menghasilkan 86 tweet. Data diolah dan dianalisis menggunakan Analisa Jaringan Sosial (SNA) diproses menggunakan perangkat lunak Netlytic. Hasil penelitian menunjukkan bahwa ada perbedaan dalam struktur jaringan, kelompok dan peran aktor . Pada tagar #SepakbolaKanjuruan struktur jaringannya lebih bersifat Homogen , kelompok lebih terorganisir dan peran aktornya lebih dua arah sehingga memunculkan interaksi parasosial atau digital fandom sedangkan untuk tagar #DukungPSSI yang digunakan oleh tweet politik pendukung kandidat Ketua PSSI memunculkan struktur yang lebih heterogen, kurang aktif , cenderung tidak terorganisir dan peran aktornya satu arah. Identifikasi yang dihasilkan tagar #Sepakbola Kanjuruan terlihat lebih dapat memobilisasi khalayak publik dalam suatu opini daripada tagar #DukungPSSI.

Co-Authors Anabel Yevina Mulyadi Wahyu Anabel Yevina Mulyadi Wahyu Arsa Widitiarsa Utoyo Bagus Muhamad Adam Bherta Sri Eko Murtiningsih Bondan Kartiko Kurniawan Daniel Susilo Dian Nuranindya Dinansyah, Fakhriy Endah Murwani, Endah Francisca Bertha Vistika Putri Harris Salim Ignatius Haryanto Ilya Revianti Sunarwinadi Irmayanti, Dian Juliadi, Rismi Kurniawan, Bondan Kartiko Lydia Natasha Hadiwinata Manalang, Archie Rafael Martinus Edwin Ferdinand Thanos Ming Ho Putranto, Teguh Dwi Ratna Yustisia Purwaningtyas Rustono - Sri Ekomurtiningsih, Bertha Susilo, Daniel Tanasyah, Yacub Teguh Dwi Putranto Trisha Lohanda Wa Ode Wulan Ratnaningsih Wahyu, Anabel Yevina Mulyadi Zuraida, Evan Akira

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