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All Journal E-JRM Communicative : Jurnal Komunikasi dan Penyiaran Islam
Agus Mubarok
Unknown Affiliation
Religion Economics, Econometrics & Finance Education

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Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Bauran Promosi Terhadap Keputusan Pembelian Konsumen Di Waroeng OM Kota Malang Agus Mubarok; Agus Widarko; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 25 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of service quality, product quality and promotion mix on purchasing decisions for Waroeng Om products, Malang City. The location of this research was carried out on the community and students in Malang City who became consumers of Waroeng Om Malang City. This research is a quantitative research. This research uses a case study method where data is obtained by distributing questionnaires to the public and students in Malang City who were selected by purposive sampling. Determination of the number of samples using the Maholtra formula and the results obtained were 85 respondents. The data were analyzed using multiple linear regression and determination tests. Based on the results of data analysis, the results of the F test indicate that the quality of service, product quality and promotion mix simultaneously have a significant and positive effect on purchasing decisions and have an effect on purchasing decisions for Waroeng Om products, Malang City. Furthermore, the results of the t-test indicate that service quality, product quality and promotion mix partially have a significant and positive effect on purchasing decisions for Waroeng Om products, Malang City. The results of the determination test show that the percentage is 60.5%, which purchasing decisions can be influenced by service quality, product quality and promotion mix. Management should pay more attention to consumer attitudes and behavior in the purchase stage, one of which is by providing good quality products so that consumers will easily buy Waroeng Om Malang products more precisely and quickly. Keywords: Purchase Decision, Service Quality, Product Quality, Promotional mix
PARADIGMA DAKWAH MODERASI BERAGAMA DI MEDIA SOSIAL Agus Mubarok
Communicative : Jurnal Dakwah dan Komunikasi Vol 4 No 2 (2023): Communicative : Jurnal Komunikasi dan Dakwah
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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This research aims to reveal the important role of da'wah in spreading the concept of religious moderation in religious life on social media. The method used in this research is library research with a qualitative approach. So that a strong theoretical foundation is obtained in analyzing how the concept of religious moderation is applied in the context of social media, as well as how da'wah can play an important role in spreading the message of religious moderation on social media. The study results show that da'wah plays a central role in communicating religious moderation in the context of religious life. Analysis of Google search trends with keywords such as “religious moderation,” “Islamic Moderation,” “Islam Wasatiyah,” and “Dakwah” indicates significant interest in issues of moderation and religion on social media. The conclusion of this research shows that the strategy of preaching religious moderation on social media has great potential to address issues of radicalism, intolerance and extremism. This research can have implications for opening the mindset of the religious moderation preaching paradigm on social media as well as becoming a concept that corrects wrong understanding in religious life.
Co-Authors Arini Fitria Mustapita Widarko, Agus