Article Per Year (5 Year)
p-Index From 2020 - 2025
0.817
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Bisnis dan Akuntansi Profit: Jurnal Manajemen, Bisnis dan Akuntansi E-JRM Riset Ilmu Manajemen Bisnis dan Akuntansi
Fian Arifiona Faradila
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Pengaruh Harga, Kualitas Produk, Dan Brand Image Terhadap Loyalitas Pelanggan Pesen Kopi Kota Malang (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Angkatan 2018 Universitas Islam Malang) Fian Arifiona Faradila; Nurhajati Nurhajati; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 15 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.028 KB)

Abstract

Abstract This study aims to determine the effect of price, product quality, and brand image on customer loyalty for coffee orders in the city of Malang, especially for FEB UNISMA students batch 2018. The data used in this study used primary data by distributing questionnaires to respondents. The research population is students of the Faculty of Economics and Business, UNISMA, while the sample used is the 2018 Islamic Management, Accounting and Banking Study Program at the Faculty of Economics and Business, Islamic University of Malang. The research sample was taken from the population using a sampling technique in the form of a random sampling method. The results obtained by using multiple linear regression and the test of this study used the f test and t test. The results of this study indicate that price, product quality and brand image partially affect customer loyalty. Meanwhile, simultaneously price, product quality and brand image affect customer loyalty. Keywords: Price, Product Quality, Brand Image, and Customer Loyalty
Human Resource Development Management : Systematic Literature Riview (SLR) Fian Arifiona Faradila; Sopiah Sopiah
Jurnal Ekonomi Bisnis dan Akuntansi Vol. 3 No. 3 (2023): Desember : Jurnal Ekonomi Bisnis dan Akuntansi (JEBAKU)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jebaku.v3i3.2883

Abstract

The purpose of this SLR is to analyze the application of human resource development in the work environment. The method used in this research is the PRISMA (Preferred Reporting Items for Systematic Review) method. Data sources obtained from Science Direct and Google Scholar for the 2019-2023 period. The results obtained were 236 journals, then data reduction was carried out using inclusion and exclusion criteria, resulting in 11 journals that would be reviewed. The results of this study literature review show the priority of the role and tasks of human resource development in increasing productivity. So that human resource development has a good impact on the company and the employees themselves.
Pengaruh Affiliate Marketing Terhadap Purchase Decision Melalui Buying Interest : Studi pada Konsumen Produk Skintific Isymayati Ash Shiddiqy; Fian Arifiona Faradila
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 2 No. 1 (2024): Februari : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v2i1.552

Abstract

This research aims to determine the influence of affiliate marketing on purchase decisions through buying interest in Skintific skincare products at the Skintific Shopee Affiliate Official Store. The research consists of one independent variable, namely affiliate marketing, and one dependent variable, namely purchase decision and buying interest as intervening variables. The method used is path analysis. The data collection method uses a questionnaire with purposive sampling technique. The number of respondents obtained was 100 people, this number was obtained based on the Roa Purba formula. The research results obtained based on the Partial Test showed: 1) there is a significant influence of affiliate marketing on buying interest, 2) there is a significant influence of affiliate marketing on purchase decisions, 3) there is a significant influence of buying interest on purchase decisions, 4) buying interest can mediate the influence of affiliates marketing on purchase decisions.
Pengaruh Product Quality Terhadap Customer Loyalty Melalui Digital Marketing Pada Produk Somethinc : Studi Pada Mahasiswa UNISMA Fian Arifiona Faradila; Isymayati Ash Shiddiqy
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 1 (2024): Februari : Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i1.1658

Abstract

This research aims to find out how much Product Quality affects Customer Loyalty through Digital Marketing of Somethinc products (Case Study of students at the Islamic University of Malang). This research consists of one independent variable, namely Product Quality and one dependent variable, namely Customer Loyalty and Digital Marketing as intervening variables. The analysis method used is path analysis. The data collection method in this research was to use a questionnaire filled in by respondents, namely UNISMA students who bought and used Somehinc products. The research results obtained based on the Partial Test (t Test) showed: a) there is a significant influence of Product Quality on Digital Marketing, b) there is a significant influence of Product Quality on Customer Loyalty, c) there is a significant influence of Digital Marketing on Customer Loyalty.
Co-Authors Isymayati Ash Shiddiqy Nurhajati Nurhajati Sopiah Sopiah