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All Journal Profit: Jurnal Manajemen, Bisnis dan Akuntansi Riset Ilmu Manajemen Bisnis dan Akuntansi
Isymayati Ash Shiddiqy
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Affiliate Marketing Terhadap Purchase Decision Melalui Buying Interest : Studi pada Konsumen Produk Skintific Isymayati Ash Shiddiqy; Fian Arifiona Faradila
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 2 No. 1 (2024): Februari : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v2i1.552

Abstract

This research aims to determine the influence of affiliate marketing on purchase decisions through buying interest in Skintific skincare products at the Skintific Shopee Affiliate Official Store. The research consists of one independent variable, namely affiliate marketing, and one dependent variable, namely purchase decision and buying interest as intervening variables. The method used is path analysis. The data collection method uses a questionnaire with purposive sampling technique. The number of respondents obtained was 100 people, this number was obtained based on the Roa Purba formula. The research results obtained based on the Partial Test showed: 1) there is a significant influence of affiliate marketing on buying interest, 2) there is a significant influence of affiliate marketing on purchase decisions, 3) there is a significant influence of buying interest on purchase decisions, 4) buying interest can mediate the influence of affiliates marketing on purchase decisions.
Pengaruh Product Quality Terhadap Customer Loyalty Melalui Digital Marketing Pada Produk Somethinc : Studi Pada Mahasiswa UNISMA Fian Arifiona Faradila; Isymayati Ash Shiddiqy
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 1 (2024): Februari : Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i1.1658

Abstract

This research aims to find out how much Product Quality affects Customer Loyalty through Digital Marketing of Somethinc products (Case Study of students at the Islamic University of Malang). This research consists of one independent variable, namely Product Quality and one dependent variable, namely Customer Loyalty and Digital Marketing as intervening variables. The analysis method used is path analysis. The data collection method in this research was to use a questionnaire filled in by respondents, namely UNISMA students who bought and used Somehinc products. The research results obtained based on the Partial Test (t Test) showed: a) there is a significant influence of Product Quality on Digital Marketing, b) there is a significant influence of Product Quality on Customer Loyalty, c) there is a significant influence of Digital Marketing on Customer Loyalty.
Co-Authors Fian Arifiona Faradila