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All Journal Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi
Isymayati Ash Shiddiqy
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Affiliate Marketing Terhadap Purchase Decision Melalui Buying Interest : Studi pada Konsumen Produk Skintific Isymayati Ash Shiddiqy; Fian Arifiona Faradila
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 2 No. 1 (2024): Februari : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v2i1.552

Abstract

This research aims to determine the influence of affiliate marketing on purchase decisions through buying interest in Skintific skincare products at the Skintific Shopee Affiliate Official Store. The research consists of one independent variable, namely affiliate marketing, and one dependent variable, namely purchase decision and buying interest as intervening variables. The method used is path analysis. The data collection method uses a questionnaire with purposive sampling technique. The number of respondents obtained was 100 people, this number was obtained based on the Roa Purba formula. The research results obtained based on the Partial Test showed: 1) there is a significant influence of affiliate marketing on buying interest, 2) there is a significant influence of affiliate marketing on purchase decisions, 3) there is a significant influence of buying interest on purchase decisions, 4) buying interest can mediate the influence of affiliates marketing on purchase decisions.
Benefits Of Job Rotation: Systematic Literature Review (SLR) Isymayati Ash Shiddiqy; Sopiah Sopiah
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 1 (2024): JANUARI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i1.440

Abstract

The aim of this study is to analyze the benefits of having a rotational system of work in a company. The method used in this research is PRISMA. (Preferred Reporting Items for Systematic Review and Meta-Analyses). The data sources used were obtained through the Publish or Perish software that covers Google scholar and ScienceDirect with the search year range 2018-2023, then the results of 347 journals. Using the inclusion and exclusion criteria, then the 10 journal to be analyzed. The results of this literature review study show that with the rotation of work applied to the organization or company, many positive aspects are obtained such as increased employee motivation, reduced boredom, and improved employee performance.
Pengaruh Product Quality Terhadap Customer Loyalty Melalui Digital Marketing Pada Produk Somethinc : Studi Pada Mahasiswa UNISMA Fian Arifiona Faradila; Isymayati Ash Shiddiqy
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 1 (2024): Februari : Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i1.1658

Abstract

This research aims to find out how much Product Quality affects Customer Loyalty through Digital Marketing of Somethinc products (Case Study of students at the Islamic University of Malang). This research consists of one independent variable, namely Product Quality and one dependent variable, namely Customer Loyalty and Digital Marketing as intervening variables. The analysis method used is path analysis. The data collection method in this research was to use a questionnaire filled in by respondents, namely UNISMA students who bought and used Somehinc products. The research results obtained based on the Partial Test (t Test) showed: a) there is a significant influence of Product Quality on Digital Marketing, b) there is a significant influence of Product Quality on Customer Loyalty, c) there is a significant influence of Digital Marketing on Customer Loyalty.
Co-Authors Fian Arifiona Faradila Sopiah Sopiah